Social media to reach clients
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SOCIAL MEDIA New Frontiers to Reach Clients
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Transcript of Social media to reach clients
SOCIAL MEDIANew Frontiers to Reach Clients
IS SOCIAL MEDIA RIGHT?
Can Social Media be used to reach clients?
Will young women with an unplanned/unwanted pregnancy become a fan of a pregnancy help Facebook page or follow a Twitter account?
What about privacy?
Privacy is Dead!
IS SOCIAL MEDIA RIGHT?
Probably not - Issues of privacy and timing?
Can Social Media be used to reach clients?
Will young women with an unplanned/unwanted pregnancy become a fan of a pregnancy help Facebook page or follow a Twitter account?
What about privacy?
ARE OTHERS REACHING CLIENTS?
Has Social Media been used successfully by other ministries to reach clients that deal with sensitive issues like domestic violence, mental illness or substance abuse?
WHERE’S THE PROOF?
Has Social Media been used successfully by ministries to reach clients that deal with sensitive issues like domestic violence, mental illness or substance abuse?
Lots of talk and just “a little bit of action”
3 WAYS YOU CAN USE SOCIAL MEDIA TO REACH CLIENTS
SEARCH
BE CREATIVE
Invisiblepeople.tv
INVISIBLE PEOPLE.TV
HOW DOES YOUR MESSAGE SPREAD?
America’s Next Top Model
• Twitter• Facebook• MySpace
CONNECTORS - MAVENS - AND YOU
WHERE IS YOUR AUDIENCE?
Teens don’t Tweet (only 16% under age 25)
Connectors & Mavens Tweet
Connectors Tweet
Mavens Definitely Tweet!!!
Source : Neilson
WHERE IS YOUR AUDIENCE?
White
College Age and up
Middle to Upper Class
Connectors & Mavens are on Facebook
WHERE IS YOUR AUDIENCE?
YouTube
“The World’s Largest Search Engine”
Connectors & Mavens are on YouTube
WHERE IS YOUR AUDIENCE?
MySpace
Multi-cultural
Teens and early 20’s
Middle to lower-middle class
Connectors & Mavens are on MySpace
City Saheli
BlackPlanet
QuePasa the Grio
Examples of Client Facing Social Media
Rae Whitlock
FARE - The Fund for African Education(on MySpace)
Disability Rights Idaho(on Facebook)
To Write Love On Her Arms(on Twitter)
THREE WAYS TO REACH CLIENTS USING SOCIAL MEDIA
Today!
TWO WAY FACEBOOK
SIMPLE & SHORT VIDEOS
Local - local search is BIG
Search - “World’s Largest Search Engine”
Keywords - pick local and relevant terms
SEO - Bonus to your website
Heartbeat of Miami’s MySpace
THE NEXT BIG THING
THE NEXT BIG THING
THE NEXT BIG THING
Mobile
83% of Teens Own a Phone
Female African American teens send the most texts
Hispanic/African American teens talk the most on cellphones
Smartphone growth LAST quarter was 58%
B REDY 4 TXT + MOBL
BE MOBILE READY
Website Mobile Friendly
Reserve .mobie TODAY
Shortcodes (not yet)
QR Codes - Next, next big thing
Q & A
SOCIAL MEDIA TO ATTRACT DONORS
Chris DattiloNonprofit [email protected]
Rae WhitlockHeartbeat [email protected]
Slidedeck, Additional Resources and Contact Information
https://hbin-socialmedia.pbworks.com/FrontPage
