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Connecting brands to people

Amplify reach through social media mangagement

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BrandHOUSE is a creative consultancy. We provide premium consulting in brand communications, advertising, graphic design services and social media. We help clients to communicate by partnering with them to tell stories and open conversations on their behalf.

Importantly, we connect brands to people.

Who is BrandHOUSE, and what do they do?

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OUr diffErEncE Transformational design is our difference. We apply our strategic process of transformational design to help our clients align their business plan with a clear brand strategy.

WHat iS tranSfOrmatiOnal dESign Transformational design is a strategic response that recognises to change the perceptions of your customer base, and the market you want to capture, you must influence their purchasing behaviour.

Transformational design acknowledges that ‘design is never done’. Because organisations now operate in an environment of constant change, the challenge is not how to design a response to a current issue, but how to design a means of continually responding, adapting and innovating. Transformational design seeks to leave behind not only the shape of a new solution, but the tools, skills and organisational capacity for ongoing change.

Transformational design shapes behaviour – of people, systems and organisations – as well as form. Because of this, its practice demands a high level of ‘systems thinking’: an ability to consider an issue holistically rather than reductively, understand relationships as well as components, and to synthesize complex sets of information and constraints in order to frame the problem.

Transformational design triggers a change in the organisational culture of its clients to one

of ‘human-centredness’, helping to transform organisations by giving them the capability to design experience from a human perspective.

Transformational design does not claim to be a change management process, but aspects of participating in the design process may help to move towards the desired outcome.

This process can provide initial steps towards changing the culture, aligning thinking and focusing around the end user. Participation in the process gives stakeholders ownership of a vision and helps champion the chosen direction. Leaving the participants with the tools and capacity to continue to adapt and innovate means not only that organisational change will continue to happen, but also that it can happen alongside that organisation’s day-to-day work.

Sought response: From the application of this strategic response, transformational design then leads onto ask:

What do I want potential clients/customers to think and/or do?

Step 1: I want to try your product or service out.

Step 2: I will continue to buy your product.

Step 3: I will tell my friends about you.

OUr Hallmark Experience is our hallmark. With over 20 years experience, all our clients benefit equally from a structure that enables us to offer an efficient and broad range of design services to both local and national clients across many sectors.

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BrandHOUSE use storytelling to create compelling experiences that build human connections. Stories help us to understand complexity. Stories can enhance or change perceptions. Stories are easy to remember... and engage our feelings... Storytelling enables individuals to see brands in a different light, and accordingly take decisions, and change their behaviour in accordance with these new perceptions, insights, and identities. Great stories, though, don’t just happen randomly; they are designed.

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BRANDING

OR

ENVIRONMENTPRINT INTERACTIVE

IN-HOUSEPARTNER

PROJECT-BASEDCONTRACTOR

OUr capaBilitiES

HOW WE WOrk

advertising annual reports Brand Identity

Communications Packaging

Interactive design Social Media

Brand Environments Event Signage

Out-of-home Media Wayfinding

as a project-based contractor we come in as you need us. We become the extra pair of hands with the creative mind to implement strategies to deliver strong conceptual creative to increase your brand awareness and capitalise and expand your market share.

as an In-house partner we become an extension of your marketing department, or even become your marketing department, to create, develop and implement your brand voice.

We become your brand custodian.

BrandHOUSE can develop brand and marketing strategies to identify how to effectively communicate your unique brand personality and competitive advantages in ways that will increase your brand awareness which in turn leads to an increase of market share.

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How do we work with you?

Listen. It sounds so simple really, but we actually do it. We give you our undivided attention so we can fully understand your business challenges and understand the scope of the issue and define the right problem to tackle.

after having listened to you, we use these insights to start exploring ways to deliver strategic outcomes by placing your target market

– the ‘user’ – at the heart of a solution.

after brainstorming, ideas are sorted on the premise that ‘the patient is the arbiter of the best solution.’

We then begin the process of prototyping concepts that are based on sound strategies that unlock complex problems to deliver an outcome that will result in transformational design.

This next stage is about defining which prototype will best serve to meet the client’s challenges, that will lead to a change in customer perception, give new insights to your brand and change purchasing behaviour.

design is a method, transformational design is a strategic response.

Transformational design is about creating fundamental change, that gives a return on investment through increase of purchasing behaviour and elevates your brand in the market place above competitor brands.

liStEn ExplOrE crEatE dEfinE tranSfOrm

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do more with your next campaign

amplify the reach of your brand through social engagament. Brandhouse can help you tactically build campaigns across multiple channels.

Multichannel marketing is the way forward. We can build integrated campaigns that adopt across offline and online environments to create meaningful and engaging conversations with your target market.

To develop a successful social media campaign there are five steps that should become a part of your strategy:

1. Define your digital and offline strategy Feed overarching business objectives into your online and offline marketing mix to create compelling cross channel strategies.

4. Build your customer enagagement model Be clear about what you want to achieve in your integrated campaign, both offline and online. Then, use yourCrM system along with customer segmentation and profiling to achieve these goals..

2. Collect the right customer data determine what data you need to capture to provide meanigful insights to drive strategy and maximise consumer enagagement.

5. Start a conversation Engage your cumsumer with information that they want and influence their decisions. Engage, inform and convert.

3. Invest in the right technology Use Customer relationship management (CrM) and database tools to build a holistic view of the customer, and then use this to target your communications with more efficiency.

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Worksafe campaignFacebook 3rd Party application

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http://apps.facebook.com/worksafe-experiment/http://www.youtube.com/watch?v=YVrVgrhbV7w

1,355 Likes

58,124 Views

We successfully executed a social media strategy in partnership with naked Communications.

Centred around a third party Facebook app, features included a customised quiz with specialised questions focussing on testing participants responses . The results were then shared across their social media platforms and worked to reinforce the main points of the Worksafe campaign. additionally, the client was able to extract live data from the execution.

a secondary element was the strategy to generate awareness and target people who might be interested in the campaign so that they were exposed to it.

The Worksafe Youtube channel became the eighteenth most veiwed in the education category, and third most viewed in the comedy section.

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We source the best possible products toenhance the woodworking experience for

hobby and professional woodworkers.

We are proud of the reputation for serviceand quality that we have built for

Professional Woodworkers Supplies.

We source the best possible products toenhance the woodworking experience for

hobby and professional woodworkers.

We are proud of the reputation for serviceand quality that we have built for

Professional Woodworkers Supplies.

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What’s hot at PWSWhat’s hot at PWS

A–Z Products

Clearance Corner

One-Time Tools

Combo Value Packs

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Hand tools &AccessoriesHand tools &Accessories

IncraPositioners

IncraPositioners

Only one system offers accuracy, repeatability

and versatility

Only one system offers accuracy, repeatability

and versatility

Work efficiently acrosstasks from setting-out,assembly to finishing

Work efficiently acrosstasks from setting-out,assembly to finishing

Measuring Rules

Measuring Rules

MiscellaneousMiscellaneous

Measuring and set-outaccuracy is the basis of any

woodworking project

Measuring and set-outaccuracy is the basis of any

woodworking project

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Incra PositionersIncra PositionersBackBack

Incra LS Positioner 17"Full Metric Super System (incl. WonderFENCE)

Incra LS 32" Conversion Kit(incl. replacement leadscrew, rack, scales, Template Library etc.)

Incra LS Positioner 25"Full metric Super System (incl. WonderFENCE)

Incra LS Positioner 17" Full Metric Joinery System excl. WonderFENCE)

Incra LS Positioner 17" Full Metric Std (incl. WonderFENCE)

Incra WonderFENCEUpgrades Ultra etc. to WonderFENCE metric version

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Incra LS Positioner 25"Full metric Super System (incl. WonderFENCE)

$885.00$885.00

The LS is unquestionably the most accurate router table fence available. It’s capable of achieving accuracy usually only found on machinery costing tens of thousands of dollars. The new LS achieves positioning accuracy independently verified to 0.0015” per 12” of travel and repeatability of better than 0.001”. This is only possible because of its

Qty:

prOfESSiOnal WOOdWOrkErS SUppliES Mobile app currently in development.

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pWS mobile app

With clients coming to the realisation to the importance of needing to be where their target market is and to successfully engage them, Professional Woodworkers Supplies have added a mobile app as part of their marketing.

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Social media drives revenue

as social networks continue to gain traction at incredible speeds, many corporations and small businesses are investing heavily in building communities online, and were looking for ways to measure the impact of their investment.

In 2010, a report was released by Eventbrite which detailed the cash benefits of ‘sharing’. The social commerce report revealed that every time someone shared a paid event on Facebook, it drove an additional $2.52 in revenue back to the event organizer, and 11 additional page views of their event page. Over the last two years, the average number of people who

click links shared by organizers and attendees through social media has increased from 7 to 17 visits per share. Links shared on Facebook now drive 14 visits back to the event website, compared with 11 in 2010. Twitter drives the most visits with 33 visits per share, while LinkedIn users visit event pages an average of 10 times for every link that is shared.

$4.15 $1.85 $0.92

14 33 10

Value of share by platform Every time someone shares an event, it drives, on average $3.25 in additional revenue back to the organiser.

Shares drive trafficVisits per share in 2012 over 2010 have also from increased, with Twitter driving more event page traffic than Facebook and LinkedIn.

Since 2010, the average, aggregate dollars per share has increased (81%) from $1.78 to $3.23. Twitter saw the greatest increase (330%) from $0.43 to $1.85, while Facebook saw healthy growth (65%) from $2.52 to $4.15. dollars per LinkedIn share increased only slightly (2%) from $0.90 to $0.92.

2010

2012GrOWTH

65% 330% 2%

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digital strategy capabilities

Crative strategy and proposal

Creative and strategy for a digital online campaign. Full proposal document on options for generating unique branded content and integrating social media with the objective of maximizing your brand online and also driving traffic to your webiste.

Specific Services Creative strategy, copywriting.

Cost dependent on brief and/or budget.

Facebook fanpage 3rd party app

The creative, design and execution of a Facebook fanpage and 3rd party fan page application with engaging content and possible prize incentive that gears users towards using the application, pushing brand equity and getting them to the website.

Specific Services

Graphic design, art direction, stock imagery, backend development and client management.

Cost dependent on brief and/or budget.

Seeding

Seeding is an online Pr service that involves dropping links on affiliated websites, social media, forums and blogs that consequently generates hits, views and likes to your Facebook fanpage and the website.

Seeding is best optimized with engaging content in mind and works best with a strong Facebook 3rd party application and/or viral video.

Specific Services research Strategy with 10 days of seeding.

Cost dependent on brief and/or budget.

Viral Video

The creative, production and post production of a viral video that will showcase your brand and be used as a vehicle for generating views to your Youtube channel and then subsequently to your website.

Specific Services Services subject to creative.

Cost The cost for this service is heavily dependent on the creative concepts that can be put forward in the creative strategy plan as previously outlined.

Google and Facebook advertising

Google and Facebook advertising is a great way to drive traffic to your website. Campaigns can be run over 1–3 months. To achive a number one page ranking, a 3 month campaign is advised.

Specific Services Graphic design - banner ads & media placement.

Cost dependent on brief and/or budget.

EDM’s

Electronic email send outs featuring a branded skin template and a CMS providing you with access to change content for weekly/monthly send outs via database.

Specific Services Graphic design of template, backend development - CMS.

Cost dependent on brief and/or budget.

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Contact: Chris Waldron / Creative director t +61 412 374 050 e chris@brandhouse.net.au

Simply put, if you don’t innovate then you won’t survive.

Brands must be relevant as markets evolve. Those brands that recognise that markets are fractured over many platforms, who leverage existing, new and emerging touchpoints will be the future.

don’t be a brand for today.

We would love to hear from you. To learn more about your business challenges. To discuss how we are able to help. To provide insight. To think about how we can partner with you to give more presence to your brand.

Suite 9 / 501 Church Street, richmond VIC 3121 www.brandhouse.net.au

Connecting brands to people