MDW Boulder April '11 | Alessendra Lariu_Changing Your Organization
28
THE WORK AND GETTING TO IT A.K.A GEt ready for chaos+
-
date post
20-Oct-2014 -
Category
Documents
-
view
824 -
download
1
description
Alessendra Lariu, co-founder of SheSays, former Group Creative Director at McCann Erickson and instructor at Hyper Island, shares her experiences in helping change things inside a traditional agency.
Transcript of MDW Boulder April '11 | Alessendra Lariu_Changing Your Organization
THE WORK AND GETTING TO IT A.K.A GEt ready for chaos+
GOOD NEWS:YOU HAVE STARTED unlocking IT THE RIGHT WAY
@alelariu
SMALL +fast nimblecreative halofun spaceSMALL -deals with middle managements“new’ account team
BIG +BULLYNETWORK DEAL WITH DECISION MAKERS
BIG -slow, difficult to attract talent
WHEN I STARTED...
WHAT WE DID
HOW?
CHOOSE ONE THINGAND DO IT REALLY WELL
CLOUD THE TOOLSGROUND THE PEOPLE
SMART RESOUrCINGIS YOUR OTHER JOB
925
DECEMBER 2010
MASS LAUNCH
RETHINK MEETINGSTHEY ARE TOXIC*
Hire KEY STAFF with a diffERENT mindset (aS WELL as DIFF SKILL SET)
REMIX YOUR TEAMS
BRIEF TO SOLVE A PROBLEM(NOT A MEDIA BUY )
FREE YOUR IDEA(HUG ITS EXECUTION)
NIKON and GG
NURTURE CULTURE(DON’T TRY TO CREATE IT)
GOOD ENOUGHIS GOOD
DON’T BE AFRAID TO START SMALL(IT’S THE NEW BIG)
Coke happiness vending machine. Puma Eco bag. Instapaper. Levis recycle labelsDoctor pepper fb updates. Radiohead pay what you want. Gmail invite only. I like it on - fb breast cancer campaignHow many people paid button. Burger King King dates a super model. Global rich list. Livestrong wristbands Starbucks Betacup Chalkboard
see saw
EMBRACE A NEW MODEL
“There seems to be a new model of agency emerging an agency that understands how to create marketing for a digital world, as opposed to just digital marketing.
agencies that create ideas that can be advertised as opposed to just advertising ideas.”
FLO HEISS - DARE
BUT YOU CAN’T DO IT ALONE
be ready for chaos, chaos is TOUGH but it is CULTURE NURTURING in the long run
obverwhelmed? pick 3
READS
READSREWORK by Jason Fried and David Hansson
THE BLACK SWAN by Nassim Nicholas Taleb
ThNX
