MDW Boulder April '11 | Scott Prindle_The Role of the Creative Technologst
MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem
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Transcript of MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem
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P1
Making Digital Work / UX In The Digital Ecosystem
Making Digital Work
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Making Digital Work / UX In The DIgital Ecosystem
P1
UX In The DigitalEcosystem
04/29/11Boulder Digital Works
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P2
Making Digital Work / UX In The Digital Ecosystem
Urban Planning
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P3
Making Digital Work / UX In The Digital Ecosystem
Architecture
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P4
Making Digital Work / UX In The Digital Ecosystem
Interior Design
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P5
Making Digital Work / UX In The Digital Ecosystem
Digital Planning
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P6
Making Digital Work / UX In The Digital Ecosystem
Building Platforms
Creating Relationships
+
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P7
Making Digital Work / UX In The Digital Ecosystem
All Rights Reserved.Confidential & Proprietary
Making Digital Work / UX In The DIgital Ecosystem
P7
Building Platforms
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P8
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining StructureDesktop / Web Social Mobile
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P9
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining StructureDesktop / WebWeb sites
Advertising
SEO
SocialFacebook
YouTube
Foursquare
MobileSMS
Web sites
Apps
QR Codes
Advertising
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P10
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining StructureDesktop / WebWeb sites
Advertising
SEO
Pages, Places, Groups
Profiles, Lists
Channels, Playlists
Offers, Places
iOS (Tablet/iPhone), Android (Tablet/iPhone), Blackberry, Windows 7
MobileSMS
Web sites
Apps
QR Codes
Advertising
SocialFacebook
YouTube
Foursquare
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P11
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Structure
Business Needs
Online AdvertisingWeb SiteSEOMobile SiteMobile AppsMobile AdvertisingSMS QR CodesFacebook PagesFacebook PlacesFacebook EventsTwitterYouTubeFoursquare
Awareness Familiarity Consideration Purchase Loyalty
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P12
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Flow
User Requirements
Explore ProductsGet Inspired Purchase Products Use Product Celebrate ResultsEvaluate Products
User Goals
Channels
Content and Features
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P13
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Flow
User Requirements
Explore ProductsGet Inspired Purchase Products Use Product Celebrate ResultsEvaluate Products
User Goals
Channels
Content and Features
1. Find Motivation
Style & CultureSports & AthletesTraining DrillsFitness StoriesEvents
FacebookWeb siteTV / OOH
1. Identify Product Needs2. Collect Relevant
Products3. Express Style
Style & CultureProduct InformationRecommendationsPromotions
FacebookWeb siteiPad
1. Compare Products2. Learn about Products3. Get Opinions4. Choose Product
ListmakingProduct InformationPricingRecommendationsPromotions
Web siteiPad
1. Decide Where to Buy2. Transact Simply
& Quickly
Store InformationPricingRecommendationsPromotionsTransactions
Mobile WebWeb site
1. Feel Comfortable2. Find New Uses3. Share Product
Training AdviceTraining MusicTraining DrillsStyle & CultureSports & Athletes
Mobile AppMobile WebFoursquare
1. Inspire Others2. Reward Yourself
Style & CultureSports & AthletesTraining AdviceTraining MusicHealth & Nutrition
Mobile AppFacebookTwitter
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P14
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Flow
Scenario Design
CONTEXTA woman is running errands and shopping downtown. While she waits for the bus, she notices a billboard of Allyson Felix wearing Nike Free shoes. While she waits, she checks to see when the bus is arriving & checks her messages. She notices a QR code on the billboard. She’s been looking for a new pair of running shoes, so she scans the code.
GOALS1. Identify Product Needs2. Collect Relevant Products3. Express Style
Scansbar code
Adds product to wish list
Watchesvideo
Views another product
“Likes”video
Sends product to friend
Browsesproducts from
video
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P15
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Digital Channel Strategy
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P16
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Channel Program PlanningMobile Applications
SMS
Mobile Sites&Location Based Services
QR Codes
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P17
Making Digital Work / UX In The Digital Ecosystem
All Rights Reserved.Confidential & Proprietary
Making Digital Work / UX In The DIgital Ecosystem
P17
Creating Relationships
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P18
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Brands & People
Brands People
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P19
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Brands & People
Brands People
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P20
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Actively Manage Communities
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P21
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Reward Existing Behavior
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P22
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Build Community Around A Cause
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P23
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Inspire Local & Personal Connections
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P24
Making Digital Work / UX In The Digital Ecosystem
Email [email protected]
Twitter@KIMLAAMA
Thank You