MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem

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Making Digital Work / UX In The Digital Ecosystem

Making Digital Work


Making Digital Work / UX In The DIgital Ecosystem

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UX In The DigitalEcosystem

04/29/11Boulder Digital Works


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Urban Planning


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Architecture


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Interior Design


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Digital Planning


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Building Platforms

Creating Relationships

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Building Platforms


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Building Platforms /Defining StructureDesktop / Web Social Mobile


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Building Platforms /Defining StructureDesktop / WebWeb sites

Advertising

SEO

SocialFacebook

Twitter

YouTube

Foursquare

MobileSMS

Web sites

Apps

QR Codes

Advertising


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Building Platforms /Defining StructureDesktop / WebWeb sites

Advertising

SEO

Pages, Places, Groups

Profiles, Lists

Channels, Playlists

Offers, Places

iOS (Tablet/iPhone), Android (Tablet/iPhone), Blackberry, Windows 7

MobileSMS

Web sites

Apps

QR Codes

Advertising

SocialFacebook

Twitter

YouTube

Foursquare


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Building Platforms /Defining Structure

Business Needs

Online AdvertisingWeb SiteSEOMobile SiteMobile AppsMobile AdvertisingSMS QR CodesFacebook PagesFacebook PlacesFacebook EventsTwitterYouTubeFoursquare

Awareness Familiarity Consideration Purchase Loyalty


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Building Platforms /Defining Flow

User Requirements

Explore ProductsGet Inspired Purchase Products Use Product Celebrate ResultsEvaluate Products

User Goals

Channels

Content and Features


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User Requirements

Explore ProductsGet Inspired Purchase Products Use Product Celebrate ResultsEvaluate Products

User Goals

Channels

Content and Features

1. Find Motivation

Style & CultureSports & AthletesTraining DrillsFitness StoriesEvents

FacebookWeb siteTV / OOH

1. Identify Product Needs2. Collect Relevant

Products3. Express Style

Style & CultureProduct InformationRecommendationsPromotions

FacebookWeb siteiPad

1. Compare Products2. Learn about Products3. Get Opinions4. Choose Product

ListmakingProduct InformationPricingRecommendationsPromotions

Web siteiPad

1. Decide Where to Buy2. Transact Simply

& Quickly

Store InformationPricingRecommendationsPromotionsTransactions

Mobile WebWeb site

1. Feel Comfortable2. Find New Uses3. Share Product

Training AdviceTraining MusicTraining DrillsStyle & CultureSports & Athletes

Mobile AppMobile WebFoursquare

1. Inspire Others2. Reward Yourself

Style & CultureSports & AthletesTraining AdviceTraining MusicHealth & Nutrition

Mobile AppFacebookTwitter


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Scenario Design

CONTEXTA woman is running errands and shopping downtown. While she waits for the bus, she notices a billboard of Allyson Felix wearing Nike Free shoes. While she waits, she checks to see when the bus is arriving & checks her messages. She notices a QR code on the billboard. She’s been looking for a new pair of running shoes, so she scans the code.

GOALS1. Identify Product Needs2. Collect Relevant Products3. Express Style

Scansbar code

Adds product to wish list

Watchesvideo

Views another product

“Likes”video

Sends product to friend

Browsesproducts from

video


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Building Platforms /Digital Channel Strategy


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Building Platforms /Channel Program PlanningMobile Applications

SMS

Mobile Sites&Location Based Services

QR Codes


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Creating Relationships


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Creating Relationships /Brands & People

Brands People


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Creating Relationships /Brands & People

Brands People


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Creating Relationships /Actively Manage Communities


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Creating Relationships /Reward Existing Behavior


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Creating Relationships /Build Community Around A Cause


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Creating Relationships /Inspire Local & Personal Connections


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Email [email protected]

Twitter@KIMLAAMA

Thank You

MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem

Design

Transcript of MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem