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Master’s Degree in Research for Design and Innovation

1st programme. October 2011: The qualification of Master’s Degree in Research for Design and Innovation is obtained by studying the Postgraduate Diploma in Coolhunting. Design and Global Trends, from October 2011 to March 2012, and the Postgraduate Diploma in Innovation and Design Thinking, from March to July 2012.

2nd programme. March 2012: The qualification of Master’s Degree in Research for Design and Innovation is obtained by studying the Postgraduate Diploma in Innovation and Design Thinking, from March to July 2012, and the Postgraduate Diploma in Coolhunting. Design and Global Trends, from October 2012 to March 2013.

ECTS Credits: 60

Language: Spanish and English

Qualification: Master’s Degree in Research for Design and Innovation, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.

Entry Requirements

– Professionals and entrepreneurs in the world of design, communication, advertising, marketing and social or business science interested in developing qualitative research skills and perceiving the outlook for global trends.

– Fashion, industrial, product and graphic designers and managers of R&D departments.

– Professionals involved in areas and processes concerning innovation, creation and service or product design.

– Design managers.

– Managers of production, marketing and commercialisation departments.

– Civil servants involved in social matters and the development of innovation and government policies.

– Product managers and account managers.

Programme Director

JORGE RODRÍGUEZ NIETO

Presentation

The course focuses on qualitative research techniques, analysis and direct contact with users, gatekeepers and opinion leaders in physical and digital environments to detect and project current and future consumer trends. Through practical trend‐seeking ex‐ercises, case studies and information about the latest social and consumer trends, each student carries out a project with a practical application, making it possible to understand how trends operate globally and locally.

Postgraduate Diploma in Coolhunting. Design and Global Trends

3rd programme: from October 2011 to March 2012ECTS Credits: 30Language: Spanish and EnglishQualification: Postgraduate Diploma in Coolhunting. Design and Global Trends, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.

Objectives

This programme’s main objectives are to:

– Offer professionals in all areas and indus‐tries sound tools for research and analysis of social and market trends, providing them with a realistic context concerning consum‐ers’ lifestyles, preferences and attitudes in the contemporary world.

– Provide methodologies to understand the operation of global and local trends that have a constant influence on the creation and marketing of products and services locally and internationally, and projecting them into the future or in new markets.

– Train and update professionals to work as researchers, consultants and mem‐bers of R&D, marketing, communication, strategy, design and international expan‐sion departments in companies, industry, institutions and government.

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Entry Requirements

– Professionals and entrepreneurs in the world of design, communication, adver‐tising, marketing and social or business science interested in developing qualita‐tive research skills and perceiving the outlook for global trends.

– Fashion, industrial, product and graphic designers and managers of R&D departments.

– Professionals involved in areas and pro‐cesses concerning innovation, creation and service or product design.

– Design managers.

– Managers of production, marketing and commercialisation departments.

– Civil servants involved in social matters and the development of innovation and government policies.

– Product managers and account managers.

Programme Director

JORGE RODRÍGUEZ NIETOLecturer at ELISAVA. Advertising gradu‐ate from Jorge Tadeo Lozano University, specialising in Corporate Communication; Master of Arts from University of the Andes, specialising in New Media in Bogota; further studies at Rosario University, University of Westminster and Birkbeck College, and Master’s Degree in Cultural Management from the University of Barcelona. Confer‐ence speaker and business and government consultant on research matters and user‐oriented communication. He has carried out projects for companies such as Seat, Momentum McCann, Sony Pictures, Time Warner and Barcelona Council, among other companies and institutions.

Final master’s degree tesis: AD TÊ, Natasha Bernando.

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1st programme: from March to July 2012ECTS Credits: 30Language: Spanish and EnglishQualification: Postgraduate Diploma in Innovation and Design Thinking, degree awarded by the Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.

Presentation Design thinking, which focuses on the user taking the lead in modern design, produc‐tion and marketing processes, is the disci‐pline that enables professionals in all areas to develop teamwork ability and skills, pro‐ducing projections for a product or service and related innovation processes based on their economic, technological and social feasibility, creating products, services and solutions in accordance with users’ real needs.

This tool is a determining factor since contemporary designers are constantly involved in coordinating interdisciplinary work teams in companies and must be able to bring the various departments and areas of organisations together to carry out an innovation, design or redesign project.

Design thinking helps all areas of the com‐pany understand, communicate and com‐bine their viewpoints in company innova‐tion, marketing, production and commer‐cialisation processes and prevents design and innovation solutions from being smoth‐ered or shelved due to poor management. It supports the development of solutions,

Postgraduate Diploma in Innovation and Design Thinking

products and services produced by design, proactively interconnecting the manage‐ment, technical, communication and inno‐vation forces in a company or organisation. It is thus a crucial issue for any profes‐sional, businessman or designer nowadays.

First Design Thinking Conference in Barce‐lona: http://vimeo.com/19694531.

Objectives

This programme’s main objectives are to:

– Train professionals in skills and abilities for co‐creation and management of creativity for the organisation and channelling of innovation processes.

– Provide tools for coordinating multidisciplinary teams, which involve designers, the business area and the technological area to produce innovation based on the user’s needs.

– Develop interdisciplinary working and thought processes for problem‐solving, assessing technological feasibility and the market for consumer products, services and experiences enabling articulation of the languages of technology, finance and design in a project in companies, organisations and government.

Entry Requirements

– Professionals and entrepreneurs in the world of design, communication, advertising, marketing and social or business science interested in developing qualitative research skills and perceiving the outlook for global trends.

– Fashion, industrial, product and graphic designers and managers of R&D departments.

– Professionals involved in areas and processes concerning innovation, creation and service or product design.

– Design managers.

– Managers of production, marketing and commercialisation departments.

– Civil servants involved in social matters and the development of innovation and government policies.

– Product managers and account managers.

Programme Director

JORGE RODRÍGUEZ NIETO Lecturer at ELISAVA. Advertising gradu‐ate from Jorge Tadeo Lozano University, specialising in Corporate Communication; Master of Arts from University of the Andes, specialising in New Media in Bogota; further studies at Rosario University, University of Westminster and Birkbeck College, and Master’s Degree in Cultural Management from the University of Barcelona. Confer‐ence speaker and business and government consultant on research matters and user‐oriented communication. He has carried out projects for companies such as Seat, Momentum McCann, Sony Pictures, Time Warner and Barcelona Council, among other companies and institutions.

Design Thinking Week, Febrary 2011.

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SELECTION Selection is done depending on educational quality, skills, professional experience and the motivation of the candidates who would like to study at our school. For this reason during the online application process (www.elisava.net), the school asks students to send their CV, a letter of presentation with reasons for want‐ing to attend the school and a book containing their most noteworthy works. In case of need other requirements, these will be described specifically in programs that require it. ACCESS REQUIREMENTS To enter the masters programme, you must have a higher university degree or a univer‐sity degree with professional experience. To access the postgraduate programme, you must be a university graduate and accredit, via a curriculum and letter of expectations, prior training in the subject and/or sufficient professional experience in the area of the degree. Professionals will also be consid‐ered without degrees but with accredited experience or people who want to develop a new professional skill, who will obtain a certificate of attendance in the course when the programme has finished.

EVALUATION – Minimum attendance at 80% of classes.

– Presentation of the works that are assigned during the course modules.

– Execution of a final project that will apply the acquired knowledge.

– Presentation of the project to the evalua‐tion committee.

REGISTRATION Pre‐registration for masters and postgraduates programmes are done online at www.elisava.net. The steps are specified there, as well as the re‐quirements, for studying in all of the programmes.

One week before the start of the course, regis‐tration is formalised at ELISAVA.

FINANCING Students who want to finance the regis‐tration fee can do so under advantageous conditions at Santander Central Hispano (SCH). ELISAVA has an information point and financing application procedures available with this entity. It is also possible to access a limited number of grants, available for rigor‐ous academic excellence.

Access Requirements, Registrationand Financing

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ELISAVA

PlaçaReial

Centre de cultura Santa Mònica

Plaça deSant Jaume

Plaça de Colom

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Princesa

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Via Laietana

La Rambla

UnióSant Pau

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Rambla del Raval

Av. Drassanes

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ISAVA

Location and Contact

ELISAVA has an enviable location on one of the most emblematic streets in Barcelona: La Rambla, which enhances the School of De‐sign with its characteristic cultural vitality. This location affords students with proximity to historic Barcelona, full of restless enthusi‐asm. The school’s base is an ideal epicentre from which to explore a city that has become a point of reference in Europe for design and architecture. Barcelona’s cultural programme is published in schedules and newspapers, on the City Council’s website (ww.bcn.cat), in

specialised magazines, and can even be con‐sulted on the telephone by calling 010.

This privileged location offers excellent public transport connections with the rest of Barcelona and the surrounding area: under‐ground (metro L1, L2, L3, L4), local railway (Ferrocarrils de la Generalitat de Catalunya ‐ FGC), national railway (RENFE) and buses. There are also several cycle hire docking stations.

ELISAVA School of Design and Engineering of BarcelonaLa Rambla 30‐32 ‐ 08002 BarcelonaT. + 34 93 317 47 15 T. + 34 93 553 59 04 F. + 34 93 317 83 53elisava@elisava.net postgraduate@elisava.netwww.elisava.net

Design Training ProgrammesCourses offered jointly by the Institució Cultural del CIC and ELISAVA:Torrent de les Flors 68‐70 ‐ 08024 BarcelonaT. + 34 93 200 11 33F. + 34 93 209 29 60cf@iccic.eduwww.iccic.edu

GENERAL INFORMATION

Communication DepartmentMonday to Friday, from 10:00 to 14:00, and from 16:00 to 18:00Undergraduate Courses: T. + 34 93 317 47 15 | elisava@elisava.netMaster’s and Postgraduate Programmes: T. + 34 93 553 59 04 | postgraduate@elisava.net

FUNDING

Administration Department Monday to Friday, from 10:00 to 13:00, and Monday, Tuesday and Thursday from 16:00 to 19:00T. + 34 93 317 47 15 | administracio@elisava.net

MATRICULATION

Academic Management SectionMonday to Friday, from 08:00 to 13:00, and from 14:30 to 21:00T. + 34 93 317 47 15 | uga@elisava.net

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Summary

Graphic Design and Communication

10 Master’s Degree in Branding11 Postgraduate Diploma in Brands, Core of Communications14 Postgraduate Diploma in Innovating through Brands16 Master’s Degree in Design and Art Direction17 Postgraduate Diploma in Design and Communication Strategies20 Postgraduate Diploma in Art Direction22 Master’s Degree in Graphic Design23 Postgraduate Diploma in Graphic Design Applied to Communication26 Postgraduate Diploma in Graphic Design and Publishing Projects28 Master’s Degree in Packaging Design 29 Postgraduate Diploma in Packaging Design and Strategy 32 Postgraduate Diploma in Packaging. Graphic and Structural34 Master’s Degree in Web Project Design35 Postgraduate Diploma in Web Project Management and Design38 Postgraduate Diploma in Web 2.0 Design42 Master’s Degree in Advertising Design and Communication43 Postgraduate Diploma in Design and Communication Strategies 46 Postgraduate Diploma in Advertising Design and Creativity48 Master’s Degree in Design, Graphics Technology and Production49 Postgraduate Diploma in Design and Editing of Graphic Projects52 Postgraduate Diploma in Graphic Technology in Design and Production

55 Postgraduate Diploma in Design, Society and Thought59 Postgraduate Diploma in Design and Television63 Postgraduate Diploma in Design and Photography: Image and Creation67 Postgraduate Diploma in Typography

07 Introduction08 Access Requirements, Registration and Financing166 Location and Contact

Design and Product

70 Master’s Degree in Product Design71 Postgraduate Diploma in Product Conceptualisation74 Postgraduate Diploma in Product Development76 Master’s Degree in Research for Design and Innovation77 Postgraduate Diploma in Coolhunting. Design and Global Trends80 Postgraduate Diploma in Innovation and Design Thinking

83 Postgraduate Diploma in Design and Advanced Development of Products. New Production Processes87 Postgraduate Diploma in Furniture Design91 Postgraduate Diploma in Digital Modelling

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Interior Design and Space

94 Master’s Degree in Design, Art and Public Space 95 Postgraduate Diploma in Exterior Design. Events and Ephemeral Spaces98 Postgraduate Diploma in Design, Art and Society 100 Master’s Degree in Design and Exhibition Project Management101 Postgraduate Diploma in Exhibition Project Management104 Postgraduate Diploma in Design and New Exhibition Formats106 Master’s Degree in Retail Space: Retail Design107 Postgraduate Diploma in Retail Design. Design and Space: Shopping 110 Postgraduate Diploma in Retail Design. Design and Concept: Branding112 Master’s Degree in Interior Design113 Postgraduate Diploma in Interior Space. Private Perimeters116 Postgraduate Diploma in Design of Work Space

119 Postgraduate Diploma in Set Design123 Postgraduate Diploma in Interior Architectural Lighting

Design and Building

126 Master’s Degree In Design and Architecture127 Postgraduate Diploma in Design, Image and Architecture 130 Postgraduate Diploma in Design, Environment and Architecture 132 Master’s Degree in Advanced Design and Digital Architecture133 Postgraduate Diploma in Design of Material Systems136 Postgraduate Diploma in Laboratory of Digital Design of Spaces 138 Master’s Degree in Design and Habitat139 Postgraduate Diploma in Strategic Habitat Design: Mobility and Temporality142 Postgraduate Diploma in Eco‐habitat. Designing Eco‐efficient Housing144 Master’s Degree in Sustainability and Light Membrane Design145 Postgraduate Diploma in Tensile Structure Design148 Postgraduate Diploma in Eco‐habitat. Designing Eco‐efficient Housing

151 Postgraduate Diploma in Design and Energy Saving155 Postgraduate Diploma in Design and Strategies of Tourist Areas

Fashion

158 Master’s Degree in Fashion Design159 Postgraduate Diploma in Fashion Design: Creativity and Trends162 Postgraduate Diploma in Fashion Design: Collection and Context