Maximizing the value of content. Sanjay Salil, MediaGuru
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www.mediaguru.com SANJAY SALIL Managing Director Maximizing The Value Of Content Making A Difference with Effective Media Asset Management
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Transcript of Maximizing the value of content. Sanjay Salil, MediaGuru
Maximizing The Value Of Content
SANJAY SALILManaging Director
Maximizing The Value Of ContentMaking A Difference with Effective Media Asset Management
www.mediaguru.com
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If The Past Had Access to Digital & Was Well Managed ?
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The Evolved ViewerContent isKINGViewer isKINGMAKERPlatform King Kong
www.mediaguru.comContent Conundrum : Where To Begin?
Multiple FormatsBut the user wants seamless integrated experienceMultiple SourcesMultiple Devices
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The Dilemma: Look Back or Look AheadSpeed of Delivery
Needs technology to manage processes and flow of contentMarrying The Past
Needs technology to digitize archives and make it searchable
www.mediaguru.com The State Of Audio-Visual Content
Millions of hours of archives are lying in analog format
200,000 HOURS of digital content produced by broadcasters everyday* *Industry EstimatesINACCESSIBLEUNMANAGEABLE
www.mediaguru.comAssuming 30,000 broadcasters producing 8 hours of content daily 6
Are the Content Owners Ready?Miles to Go
www.mediaguru.comA Case Study
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Case Study : Solving an Enterprise ChallengeMedia Asset Management At The Times Group
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Case Study : Times Group by Numbers
PRINTReach
50 million
RADIOReach41 millionAcross 32 stationsin 14 states
TELEVISIONReach100million
More than Double of New York TimesMore than combined population of UK Canada & AustraliaHigher than all BBC Radio stations
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Number #1 English News channel in IndiaMost viewed Business channel In IndiaA 24x7 Bollywood Entertainment &channelA 24x7 Hollywood Movies channel
Case Study : Leading Content Generator
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Case Study : Challenge of Heterogeneous content Multiple formats Different languagesVaried PlatformsMultiple genre
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Case Study : The NeedTimes network, a futuristic broadcaster, wanted a robust, centralized MAM in place
Deploy an efficient MAM solution that could tightly integrate with existing workflowsUsers need ability to search, preview, edit, share and distribute content
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A Comprehensive Outsourced Model Meta tagging , Quality checking , Archival, Rights Management, Content Monitoring, Digital Deliveries
MAM & STORAGE
Content creation & Ingest
DeliveryCase Study : How Does It Work?
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Case Study : Enabling Value Creation
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Case Study : Speed, Accuracy and ControlSpeed up the workflows Manage/Automate new content Organize legacy content
www.mediaguru.com Case Study : Enabling Monetization of ContentRepackaging & Repurposing content for different platformsEnabling distribution of content Monetization through additional innovative revenue streams
www.mediaguru.comInternet and the Media is Irreplaceable
www.mediaguru.comThank You SANJAY SALIL
[email protected]@mediaguru
/in/sanjaysalil
www.mediaguru.com
