MAXIMIZED IN-STORE CONVERSIONS FOR THE LAUNCH OF FERRAGAMO In Spring 2016, Salvatore Ferragamo...

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Transcript of MAXIMIZED IN-STORE CONVERSIONS FOR THE LAUNCH OF FERRAGAMO In Spring 2016, Salvatore Ferragamo...

  • MAXIMIZED IN-STORE CONVERSIONS FOR THE LAUNCH OF FERRAGAMO’S NEW FRAGRANCE LINE

  • THE CHALLENGE In Spring 2016, Salvatore Ferragamo launched a series of 3 new

    fragrances: the Signorina line. They planned a 2-weekend in-store

    launch activation in 25 Bloomingdale’s around the United States.

    The goal of the activation was to raise awarness about the new perfume

    line, increase traction across social media, and boost the in-store

    conversion rate.

    One pain point that the client had identified when it comes to in-store

    fragrance purchases is that potential buyers are often undecided as

    to what perfume suits them best. They observed that this unfortunate

    phenomenon highly decreases the in-store conversion rate. That’s

    when they came to us to try to remedy this.

    01.

  • OUR SOLUTION Thanks to our network of offices across the US, large fleet of units,

    and experience with large-scale activations, we were able to deploy

    a line-up of 25 sharingbox Minis in different Macy’s stores across the

    United States over 2 weekends in a row.

    02.

  • THE USER FLOW The sharingbox experience started with a set of four questions.

    These questions was designed to get a sense of the user’s personality

    and lifestyle. Thanks to an algorithm we built hand-in-hand with the

    agency and the client, it allowed our software to instantly determine

    what perfume was best suited for the user based on their answers.

    The users were shown their results, then prompted to take a picture.

    A digital overlay of their winning scent was automatically integrated

    onto their picture and printout.

    03.

  • THE RESULTS The client witnessed a surge in the in-store conversion rate compared

    to past product launches. Among the 2,364 pictures taken on the

    sharingbox during the activation, close to 13% were shared on social

    media, contributing heavily to the Signorina line social media visibility.

    04.

    25 Locations

    2,364 Photos Taken

    2,095 Emails Sent276

    Tracked Shares

    55,000+ Social Impressions

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