MATTELS STRATEGY AFTER ITS RECALL OF PRODUCTS MADE IN CHINA

MATTELS STRATEGY AFTER ITS RECALL OFPRODUCTS MADE IN CHINA

Presenters: Lee, Bryle Austin C.Perez, Czarina Jane F.Manogura, ChelseaHong, Divine AngelieDelena, Jan

I.Problem StatementII.ObjectiveIII.Brief Description of the CaseIV.Areas of ConsiderationSTRENGTHSBrand NameStrong customer baseExcellent variety of products for both boys and girlsMattel has been in the fore front of the toy industry for 6o yearsStrong online privacy policyControls fate of Barbies main competitorHas excellent Global Manufacturing PrinciplesWEAKNESESSBattered brand image over recent series of recallsLosing control of their products and company image due to the outsourcing of their manufacturing to third party overseas manufacturersThey have little pricing power due to heavy reliance on Wal-Mart and TargetKeeping childrens interest when they are growing into the tween demographic.OPPORTUNUTIES

Online and Video Game MarketBarbie retail storeMoving PRODUCTION FROM CHINA back to the United States or a more sustainable countrySocial MediaCreate new alliances with other companies to help market productsChanging focus from traditional toys (Barbies/Hot Wheels) to electronic toysTHREATSDecreasing demand for toysEconomic recessionChildren are outgrowing toys at an earlier ageV.Alternative Courses of ActionVI.Recommendation VII.Action PlanVIII.Conclusion THE ENDThank You for listening!