PRODUCTPRODUCTPRICEPRICEPLACEPLACE

PROMOTIONSPROMOTIONS

2

PRODUCTS :

PRICE :

•The products of Aditya Birla Groups are basically copper,

Iron,Aluminium are those products by wich the company

do B2B Market.

•The products like Finance & Insurance,Cement

Telecommunication,those are used for B2C market.

PLACE :

• INDIA.

• AUSTRALIA.

• THAILAND.

• EGYPT.

• CHINA.

• CANADA.

• THAILAND.

• INDONESIA.

• PHILIPPINES.

PROMOTIONS ::: Education: The key to sustainable development

Mr. Kumar Mangalam Birla believes that we need to create an educational system that has options to cater to the different aptitudes and capabilities of students

:: Grasim Textiles on an expansion mode

Grasim plans to open 30 new exclusive brand stores across the country to expand its footprint in the domestic market

:: Transworks among the top three in NASSCOM rankings

TransWorks emerged at the third position in the rankings of the top 15 third party ITES-BPO companies released by NASSCOM, the chamber of commerce and the voice of the IT software and services industry in India

:: Give me more.

The Aditya Birla Group's retail store brand more., is all about ambience as it is about best prices

:: Aditya Birla Group is Hewitt Best Employer 2007

The Aditya Birla Group was ranked number one in India and among the best in Asia by Hewitt in their Best Employers Survey 2007

2006: The year that wasThe year 2006 saw the Aditya Birla Group consolidate its position as India's first truly multinational

Idea Cellular forays into Himachal PradeshIdea Cellular, India's leading cellular operator entered the Himachal Pradesh market

Showcasing aluminiumHindalco has opened The Aluminium Gallery in Gurgaon to display and sels end-products like windows, ladders, furniture and grills

A roof over their headThe Aditya Birla Group has helped resettle tsunami-struck villagers in Tamil Nadu by building 119 quakeproof houses for them

Aditya Birla Chemicals (Thailand) Limited launchedAditya Birla Chemicals (Thailand) Limited is the new name of Thai Organic Chemicals Company Limited, with effect from 1 January 2006

Segmentation

Targeting

Positioning

Company Products / services

Grasim Viscose staple fibre, rayon grade pulp, cement, chemicals, sponge iron, textiles

:: Ultra Tech Cement Ordinary portland cement, portland blast furnace slag cement, portland pozzolana cement and grey portland cement

:: Shree Digvijay Cement :

Cement and clinker

Hindalco Aluminium, copper

:: India Aluminium Company Ltd:

Aluminium foil

:: Bihar Caustic & Chemicals Ltd :

Caustic soda

Tanfac Industry Ltd Fluorine chemicals

Essel Mining & Industry Ltd :

Iron and manganese ore mining, noble ferro alloys

Segmentation :

Aditya Birla Nuvo Garments,Carbon black,Textiles, Insulators

:: Idea Cellular Ltd : Cellular telecommunications

:: Birla Sunlife Insurance : Life insurance

:: Birla Sunlife Asset Management :

Mutual funds

:: Birla Sunlife Distribution Ltd :

Mutual fund distribution

:: PSI Data System : Application development, maintenance

:: Aditya BIrla Minacs Worldwide Ltd :

Customer relations management (CRM), Knowledge process outsourcing (KPO).

:: Birla Global Finance Ltd : Asset-based finance, corporate finance and investment banking

:: BIrla Insurance Advisor & Brokering Serveces Ltd :

Non-life insurance advisory and broking services

:: Madura Garments Life Style Retail Co Ltd :

apparel retail

:: Peter England Fation : apparel retail

Company Products / services

Grasim

:: Ultra Tech Cement : Construction’s Company’s.

:: Shree Digvijay Cement :

Hindalco

:: India Aluminium Company Ltd : Car,Machenary manufacture .

:: Bihar Caustic & Chemicals Ltd : Chemical Industry’s.

Tanfac Industry Ltd Chemical Industry’s.

Essel Mining & Industry Ltd Iron & Mining.

Targeting

Aditya Birla Nuvo Garments,Carbon black,Textiles, Insulators

:: Idea Cellular Ltd : General Peoples.

:: Birla Sunlife Insurance : General Peoples.

:: Birla Sunlife Asset Management :

Mutual funds

:: Birla Sunlife Distribution Ltd :

Mutual fund distribution

:: PSI Data System : Application development, maintenance

:: Aditya BIrla Minacs Worldwide Ltd :

Customer relations management (CRM), Knowledge process outsourcing (KPO).

:: Birla Global Finance Ltd : Asset-based finance, corporate finance and investment banking

:: BIrla Insurance Advisor & Brokering Serveces Ltd :

Non-life insurance advisory and broking services

:: Madura Garments Life Style Retail Co Ltd :

apparel retail

:: Peter England Fation : apparel retail

Positioning:

•A metal powerhouse,among the workd most cost-efficient aluminium and copperporducers.

•Hindalgo,Afortune 500 company .It is also the largest aluminium rolling company and one of the three biggest producer of Aluminium in Asia.

•The fourth largest producer of Carbon Black. The eleventh largest Cement producer and second largest in India.

•Among the world’s top 15 and India’s top three BPO company.

•Among the top five mobile players(IDEA CELLULER) in India.