Marketing @WHATCHADO
41
THE HANDBOOK OF LIFE STORIES WWW.WHATCHADO.COM
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Transcript of Marketing @WHATCHADO
time15min
Kambis Kohansal-VajargahMarketing Heada.k.a. BizGuy
NO EXPERTNO EXPERIENCEYES TO TRIAL & ERROR
2011 second a plan1996 first a dream
+50 PEOPLE, AWESOME!!
2012 third a startup2013our first date
WHATCHADO STORYEVERYTHING BEGAN WITH “AND WHAT DO YOU DO?”
2011
TOP50
+20+10+10
PeopleNationsLanguages
2013
WHAT?
STORYTELLING
DATING CONCEPT
STANDARDIZED VIDEO FORMAT
WHAT IS WHATCHADO?THE HANDBOOK OF LIFE STORIES
WAS IST WHATCHADO?DAS HANDBUCH DER LEBENSGESCHICHTEN
WHAT IS WHATCHADO?THE HANDBOOK OF LIFE STORIES
MODERN
INDIVIDUAL
COMMUNICATIVE
9
FIND YOUR CALLING
WHATCHADO IN NUMBERS+1600 PEOPLE & STORIES
+25Industries
+100Nations
+1000Jobs
+300Employers
5Continents
+5000ad messages
AGGRESSIVE SPEND BIG
OVERBRANDED
No budgetBe innovative
CONTENT
CONTENT SPREADING
CONTENT SPREADING Company websites
Video SEO
Viral Push
CONTENT INTEGRATION EDUCATION
CONTENT INTEGRATION COMPANIES
CONTENT INTEGRATION COMPANIES
+25%
More
Traffic
CONTENT INTEGRATION WEBSITES & SOCIAL MEDIA
+25%
More
Traffic
CONTENT INTEGRATION WEBSITES & SOCIAL MEDIA
+25%
More
Traffic
CONTENT INTEGRATION WEBSITES & SOCIAL MEDIA
CONTENT INTEGRATION JOB-ADS
EVENTS
EXHIBITIONS
AWARDS
Top8 Finalist 2012Get In The Ring
Worldwide
Act for Impact Award
Finalist 2012Social ImpactAward 2011
Top 5 Startups AT2011
STARTUP WEEKTop50 2011
AWARDS
Deutscher Preis für Onlinekommunikation
2013
HR Excellence AwardsFinalist 2012
Mingo AwardWinner 2013
Staatspreis Multimedia & e-Business 2013
TRIGOS 2013„Social
Entrepreneurship“
HR Innovation Slam Award
2013
World Summit Award 2013
European Youth Award 2013
Content AwardWinner 2012
HANGOUTS
VIDEOCHAT
LIVEFREE
MEDIA
MEDIA NOT PAID
