Marketing Sucks It's Storytime!
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Transcript of Marketing Sucks It's Storytime!
A DIRTY LITTLE SECRET…
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MARKETING IS
SHOCKINGLY
INEFFECTIVE.3
NOISE!4
WE’VE BECOME
REALLY GOOD
NOISE FILTERS.5
WHAT DO
WE DO?
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STORYTIME!
STORIES ARE ALL AROUND US
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MOVIES
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SPORTS
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NEWS
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MUSIC
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HISTORY
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GOSSIP
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WHY DO
STORIES WORK?
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OUR BRAINS ARE WIRED FOR IT.
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Content Typically Engages Only The
Language Processing Regions of Our Brain.
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Engages A Complex Variety Of Regions.
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Our Brains Experience Stories
As If We’re Part of The Story.
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TRUST
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THE STORY
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A STORY IS NOT A
COLLECTION OF FACTS
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“A great story has more to do with emotion, narrative, and building relationships with your audience than raw data.”
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THE STRUCTURE
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YOUR VILLAIN The “Big Pain” you’re taking on.
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THE HERO The Hero is Them, not You!
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THE JOURNEY Where you’ve come, but more importantly where you’re going.
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THE REWARD The result of the Journey you’re asking them to take with you.
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TIPS
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HAVE PURPOSEYour story is only part of the bigger picture. Make sure it fits.
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STAY FOCUSEDWhat’s the one thing you want them to remember?
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KNOW YOUR AUDIENCETailor your story to them.
PUT YOURSELF IN THEIR SHOESMake it easy to digest, and they will be more likely to eat it.
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STORIES ARE ABOUT PEOPLEWe relate to real people doing real things.
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A THOUSAND WORDSPictures take us there, set a mood, and define the scene…
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CHARTS & GRAPHSVisuals and design can turn data into stories.
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DETA ILSPay attention to the details… all the details.
EXAMPLES
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GO TELL YOUR
STORY!
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Luke Andrews | @lukeeandrews | [email protected]
