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Transcript of Marketing Strategies
Marketing StrategiesDirect MarketingGuerilla MarketingUnconventional method of marketingTime, imagination & energy (rather than a large budget)
Calgary Farmers Market
Father Bob Maguire Foundation
Alberta Canada Skiing Travel
Children Know No Boundaries
Undercover MarketingAKA Stealth Marketingconsumers "market" the product to othersWhen you're being pitched and you don't even know it!
Read more: http://www.nydailynews.com/lifestyle/2010/04/19/2010-04-19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAijXQAW
Undercover Marketing ExamplesIt's happy hour and a pretty 26-year-old actress, flirts with a well-dressed man in a midtown bar. After a few minutes, she relents and hands over her BlackBerry Pearl for him to enter his number. But she'll never call.
She is being paid to flirt. She's part of a covert ad campaign for BlackBerry that attempts to drum up interest in smart phones by putting them in the hands of attractive, gregarious young women who push the product without the public's knowledge.
Read more: http://www.nydailynews.com/lifestyle/2010/04/19/2010-04-19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAitTUvm
Undercover Marketing Examples
Sometimes it's obvious: the product placement in Lady Gaga's Telephone music video; the fawning review on website TripAdvisor which contrasts with a hundred other scathing ones. Other brands sell products by recruiting trendsetters whose lifestyles are as covetable as the free clothes and accessories they are given to wear. A number of youth brands are known for fostering relationships with DJs, models and graffiti artists.