Marketing strategies: Push & Pull Strategies

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    28-Nov-2014
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Push Strategy Creating the network of resellers, agents, brokers, representatives You can use the Push Strategy in the following cases: 1. Your product is popular and does not involve deep customization 2. You are new to the market 3. You have a tainted reputation and you can "borrow" mediator’s reputation 4. You're not going to stay long in this market and the release of this product is temporary Be careful! 1. Advertising your product, in same time you advertise Reseller 2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on. 3. Nothing keeps the reseller to break the contract with you 4. It is difficult to control and predict sales. Small businesses always have a certain dependence on distributers which are always pursuing their own interests 5. The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly common situation where the agent is "big", and you are "small" Pull Strategy Selling by yourself PROS: 1. To release services or products under its own brand 2. To position your product as an element of prestige and service for the elite 3. By investing money in product advertising, in same time you will be supporting your brand 4. To get better control over sales and more stable ROI cons: 1. The implementation of this strategy requires a financial and time costs 2. Your business is highly dependent on your reputation Be Smart, do not share your profits with resellers Sell on glabex.com - Save your time and money Glabex.com is a unique platform, which helps you to sell your product by yourself, reach enormous number of customers, build your brand and create a reputation

Transcript of Marketing strategies: Push & Pull Strategies

  • 1. Push Strategy Pull Strategy Marketing STRATEGIES
  • 2. Push Strategy Creating the network of resellers, agents, brokers, representatives
  • 3. You can use the Push Strategy in the following cases: 1. Your product is popular and does not involve deep customization 2. You are new on the market 3. you have tainted reputation, you can "borrow" mediators reputation 4. You're not going to stay long in this market and the release of this product is temporary Marketing Strategies: Push Strategy
  • 4. You can use the Push Strategy in the following cases: 1. Your product is popular and does not involve deep customization 2. You are new on the market 3. you have tainted reputation, you can "borrow" mediators reputation 4. You're not going to stay long in this market and the release of this product is temporary Marketing Strategies: Push Strategy
  • 5. For example Everybody knows it, do not need advertising
  • 6. You can use the Push Strategy in the following cases: 1. Your product is popular and does not involve deep customization 2. You are new on the market 3. you have tainted reputation, you can "borrow" mediators reputation 4. You're not going to stay long in this market and the release of this product is temporary Marketing Strategies: Push Strategy
  • 7. For example Nobody knows your product. And Marketing effort takes too much , be too expensive..
  • 8. You can use the Push Strategy in the following cases: 1. Your product is popular and does not involve deep customization 2. You are new on the market 3. You have tainted reputation, you can "borrow" mediators reputation 4. You're not going to stay long in this market and the release of this product is temporary Marketing Strategies: Push Strategy
  • 9. For Example Used to be a drug dealer, now trying to promote new medical product Most probably need to use Push (:) strategy
  • 10. You can use the Push Strategy in the following cases: 1. Your product is popular and does not involve deep customization 2. You are new on the market 3. You have tainted reputation, you can "borrow" mediators reputation 4. You're not going to stay long in this market and the release of this product is temporary Marketing Strategies: Push Strategy
  • 11. For Example Just passing by.. You need an expert in that.. then
  • 12. BUT you need to be careful Let me tell you why.
  • 13. Be careful! Advertising your product, in same time you advertise Reseller Marketing Strategies: Push Strategy
  • 14. Be careful! 1. Advertising your product, in same time you advertise Reseller 2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on. Marketing Strategies: Push Strategy
  • 15. Be careful! 1. Advertising your product, in same time you advertise Reseller 2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on. 3. Nothing keeps the reseller to break the contract with you Marketing Strategies: Push Strategy
  • 16. Be careful! 1. Advertising your product, in same time you advertise Reseller 2. there are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on. 3. nothing keeps the reseller to break the contract with you 4. it is difficult to control and predict sales. Small businesses always get to a certain dependence on distributers which are always pursuing their own interests Marketing Strategies: Push Strategy
  • 17. Be careful! 1. Advertising your product, in same time you advertise Reseller 2. there are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on. 3. nothing keeps the reseller to break the contract with you 4. it is difficult to control and predict sales. Small businesses always get to a certain dependence on distributers which are always pursuing their own interests 5.The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly common situation where the agent is "big", and you are "small" Marketing Strategies: Push Strategy
  • 18. Pull Strategy Selling by yourself
  • 19. PROS: 1. To release services or products under its own brand 2. to position your product as an element of prestige and service for the elite 3. When you want to get a better capitalization of advertising costs. Translated in normal language 4. while You invest money in advertising, the price of your brand rises 5. you get more effective control over sales and more stable rOi Marketing Strategies: Pull Strategy
  • 20. For Example
  • 21. PROS: 1. To release services or products under its own brand 2. To position your product as an element of prestige and service for the elite 3. When you want to get a better capitalization of advertising costs. Translated in normal language 4. while You invest money in advertising, the price of your brand rises 5. you get more effective control over sales and more stable rOi Marketing Strategies: Pull Strategy
  • 22. For Example Pull strategy definitely helps you
  • 23. PROS: 1. To release services or products under its own brand 2. to position your product as an element of prestige and service for the elite 3. When you want to get a better capitalization of advertising costs. Translated in normal language 4. while You invest money in advertising, the price of your brand rises 5. you get more effective control over sales and more stable ROI Marketing Strategies: Pull Strategy
  • 24. OR Smart Marketing, .. Sort of..
  • 25. cons: 1. The implementation of this strategy requires a financial and time costs 2. Your business is highly dependent on your reputation Marketing Strategies: Pull Strategy
  • 26. cons: 1. The implementation of this strategy requires a financial and time costs 2. Your business is highly dependent on your reputation Marketing Strategies: Pull Strategy