Marketing Strategies

Information on three types of effective marketing approaches

Three Types

OThe three approaches areOOnline marketingOTraditional marketing OWord of mouth

Online MarketingO Consumer can view products at a

click O Cost effective for marketersO Different types of online marketing

O Performance MarketingO Banner Marketing O Email MarketingO Social Networking marketingO Affiliate marketing

Performance Marketing

• Adding advertisements on search engines such as Google, so the company is only charged if someone clicks on it

Banner Marketing

• This is not the most effective marketing as performance marketing

• Costly• Only effective if

banner is apart of performance marketing

Email Marketing

• Very effective• Do not spam the

consumer• Send regular emails

with deals and new products

Social Networking Marketing

• Facebook, MySpace, Twitter has given this form the a great deal of effectiveness

• Spreads the world faster then ever!

Affiliate Marketing

• Allowing website owners advertise and promote your product on commission for every sale

Traditional Marketing

OTypes of long term traditional marketingO PrintO Television and RadioO Press Conferences

Print Marketing

EX. Newspaper, magazines, flyers, coupons, Billboards, yellow pages, posters

• Very effective

Television and Radio

• Also very effective because if someone is watching their favourite show, they would stay turned and watch advertisements till the show airs again.

• Target audience by playing advertisement at a specific time of the ay

Press Conferences,

demo`s, samples

Great way to promote new products, bands, music, clothing line, etc

Ex. Photoshop trial offers first hook you with the program and then you want to buy it

Word of Mouth Marketing

OPeople trust their family and friends on their review of a product or service

OCan be done anywhere, at anytimeOCost effective (no or low cost)

O Companies can hire or pay websites to advertise their product

OOnline, review websites help a potential customer buy