Marketing Strategies

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Marketing Strategies

Transcript of Marketing Strategies

  • 1. 7 Marketing StrategiesThat Build Businesses Presented By: Denise & Sharon

2. Bonus Tip !!! Begin with the end in mind....What do you want to achieve ? A Wish is a goal that hasnt been written down...write down exactly what you want to achieve. Use the SMART formula 3. 1.Three Ways To Grow a BusinessAveragetransactionvalueNumber of clientsFrequencyof transactions 4. 2. Pick Your Niche.It is so much easierBe specific-Customer type/localityCreate your Dorothy BoydResearch themHang out with themTarget them and make an offer 5. 3.Have a Marketing and Sales Strategy?Marketing.. Selling.. 6. 3.Have a Marketing and Sales Strategy? Research studies have shown that small businesses with amarketing plan experience a 24 to 30 % improvement in sales over those without Small Business Marketing Practice 7. 3.Have a Marketing and Sales Strategy?Who?What .?How?When?What..? 8. 4.Have a Marketing Budget That is what serious business owners do It is an investment not a cost Test and Measure Ask questionsKeep up with developments 9. 5.Blended Marketing: Off and Online MarketingHave an online presence that works ( SEO brings rewards)Use social networking ( Google recognises it!)7 points of contactTelemarketing|Email marketing|DirectmailNetworking and Referral 10. 6. Build a Targeted Database 33 Marketing and Sales Tips 11. 6. Build a Data Base Give them somethingthey want 12. 7. Constant Contact.Engagement Know Like Trust 13. Connect..... 14. SummaryFocus on Your 3 AreasPick a nicheHave a marketing and sales planInvest in a marketing budget ( 10% of Turnover)Blended MarketingBuild a Targeted databaseConstant contact (remember the 7 rule) 15. Fast Track Your SalesTo Get Our Free 33 Sales and Marketing Tip that WORK sign up at 0845 257 0073