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MARKETING RESARCH

Submitted to Prof .Nikhil Rao

Topic Vodafone

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Group Members

Ajeet Pratap 03

Amin Bhimani 05

Arpit Tiwari 09

Manish Verma 23

Pratik Rathod - 71

Srikant sharma - 76

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TELECOM INDUSTRIES IN INDIA

AVERAGE GROWTH RATE OF 64.51%

FROM 47.38 MILLION USERS IN 2004

TO 341.31 MILLION USERS BY THEEND OF 2007

EXPECTED TO REACH 868.47 MILLIONBY 2013.

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BRITISH MULTINATIONAL MOBILE

OPERATOR HEADQUARTERD IN NEWBURY ENGLAND.

WORLDS LARGEST MOBILETELECOMMUNICATION OPERATOR

LISTED ON UK STOCK EXCHANGE

Vodafone

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MORE THAN 1 LAC EMPLOYEES ALL

OVER THE WORLD .

HAS MORE THAN 427 BILLION

CUSTOMERS .

OWNS 45 % OF VERIZON WIRELESS .

PRESENCE IN EUROPE , MIDDLE

EAST, AFRICA, ASIA PACIFIC AND

UNITED STATES

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WELCOME TO INDIA

11th February 2007 Vodafone acquired

Hutchison Essar.

Successfully rebranding included ..Change is good..

Baseline Hutch is now Vodafone

67% is owned by Vodafone whereas 33%is still with the Essar group.

It is among the top three GSM mobile

operators of India.

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Advertising

Campaign penetrated both in media and

social networking sites.

Wide media coverage , more preciselythrough video.

Easy and cheap moving picture leading to

low production cost.

No celebrity endorser- No associated risks

and costs .

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THEMES FOR ADVERTISING

Magic box.

Stock Alerts

Cricket Scores

Dating Tips

Voice SMS

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Questionnaire

0

5

10

1520

Airtel f eReli ce

AircelOthers

Airtel f e Reli ce Aircel Others

Subscribers 19 16 6 11 8

Subscribers

Q1.Who is your current service provider ?

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Q2. Which of the following information sources

have u used for the purchase of mobile source?

15%

36%

10%

26%

13%

Subscribers

Newspapers

T.V

RetailerFriends

Others

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Q3 How many years have u been using the

current mobile phone services ?

50%

18%

17%

15%

Subscribers

1 Year

2 Years

3 Years

More than 3 years

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Q4. How many different mobile phone

service providers have u had in the past?

0

5

10

15

20

25

1 2 3 None

Subscribers 21 19 5 15

Subscribers

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Q5Do u have postpaid or prepaid

connection?

Prepaid70%

Postpaid30%

Subscribers

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Q6 If you r permitted to retain the current mobile

phone number that you have, would you change

the current mobile phone service provider ?

0 10 20 30 40 50

No

Yes

No Yes

Subscribers 18 42

Subscribers

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Q7 If so, which brand would you select?

0

510

15

20

AirtelVodafone

Aircel

eliance

Airtel Vodafone Aircel eliance

Subscribers 11 20 7 4

Subscribers

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Q8What type of call do u make the most ?

0

10

200

40

50

STDISD

LOCAL VAS

STD ISD LOCAL VAS

SUBSCRIBERS 17 4 4 6

SUBSCRIBERS

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Suggestions and

Recommendations

Airtel is the topmost Competitor of

Vodafone.

Vodafone should emphasize more on Zoozoo ad campaigns on Regular basis.

Vodafone should emphasize more on

postpaid connections.

Vodafone should come up with new

schemes and offers for STD calls.

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Any Questions ?