Rayat Shikshan Sanstha’s

Karmaveer Bhaurao Patil College ,Vashi

PROJECT REPORT ON

CUSTOMER PREFERENCES IN CHOOSING BIG BAZAAR

SUBMITED BY:-

roll.no:- Name :-6564 Nishikant salunkhe6565 Rohit Salunkhe6566 Pallavi salve6567 Vishal sanas6568 Jayraj sawant

SUBMITTED TO:-

Prof .Archana Salunkhe

IndexSr.no Particulars Sign

1.1

1.2

1.3

1.4

2.1

2.2

2.3

3.1

4.1

5.1

Chapter-1

Introduction

Objectives of study

Scope /important /need of study

Research methodology

1.4.1 Type of research

1.4.2 Sampling

1.4.3 Sampling Size

1.4.4 Methods of data collection

a)Primary data

b) Secondary data

Chapter-2

Introduction to organization

Company Profile

Future plans/departments

Chapter-3

Frame Work

Swot

Chapter-4

Data Analysis &Interpretation of data

Chapter-5

Conclusion ,Bibliography,Questionaires

CHAPTER 11.1 INTRODUCTION

A success of the firm largely depends upon how effectively & it serves the existing & prospective customers. Because it is only the sales which is being revenue to the firm the management of the firm can be efficient when there will be proper planning & control the present & future action of the firm.

In the present competitive scenario it is very essential to predict the need of the customers in hand & see to it that no stone left unturned. Customer satisfaction is the main things, which contribute to expansion & progress in any business. Study of customer’s attitude towards the product in hand is also one of the main things which contribute to the decision whether the path selected to progress & create healthy business relationship.

The survey involved gathering wide information about the company, its product, customer satisfaction & impact of various competitive firms on the company. The research is conducted through collection of primary & secondary data. Secondary data will be collected through visiting various web sites, automobile magazines and other reliable sources. Primary data will be collected through a well-framed questionnaire, of which later a detailed analysis will be done using various statistical I.T. tools like MS Word and MS Excel. On the basis, the secondary data analysis and the extensive analysis of the primary data, interpretation for the questions and conclusion will be drawn.

Certain suggestions are also drawn for the analysis to help.

1 . 2 OBJECTIVE OF THE STUDY

To study the customer preferences in choosing Big Bazaar. To study the factors that is affecting the choice of customers in choosing a

retail store. To study the factors that retain the customers who visit Big Bazaar

1.3 SCOPE/IMP/NEED OF STUDY

The research is applicable in the area of customer decision making process for purchasing of products at Big Bazaar. The scope of research also helps in understanding the preferences of the customers. It would help Big Bazaar in designing their marketing promoting sales

1.4 RESEARCH METHODOLOGY

1.4.1 TYPE OF RESEARCH

The data & information needed for the study will be collected from both primary & secondary sources. The primary sources used for collection of information are questionnaire, personal interviews with the customer of the Titan Watch product users and official interviews in the corporation. In addition to this the information will also be

RESEARCH DESIGN

In the study attempt is made to evaluate the preface of the companies approach. Their marketing strategies like advertisement, Sales promotion tools etc. these are making to create an awareness of brand in the Navi Mumbai city. However in above project three types of Research Design is used.

A. Exploratory Research Design:- In above project work exploratory studies are done in order to know marketing strategies and other promotional tools and tactics of Titan Watch Corporation by conducting interviews with corporation as well as by conducting the consumer survey by preparing questionnaire in navi Mumbai.

B. Descriptive Research Design:- In above project work descriptive studies are done in order to know the total market segmentation, targeting, and positioning of Titan Watch Corporation by conducting interviews with corporation as well as by conducting the consumer survey by preparing questionnaire in Navi Mumbai.

C. Experimental Research Design:- In above project work experimental studies are done in order to know the preference demand and other variables such as price, quality, and features of

Titan Watch Corporation by conducting interviews with corporation aswell as by conducting consumer survey by preparing questionnaire in Navi Mumbai.

1.4.2 SAMPLING

To obtain the representative sample, a non probability sample can be drawn. In this Study the method of selecting samples is random.

1.4.3 SAMPLE SIZE

The sample size taken for the study of the big bazaar is 80.

1.4.4 METHODS OF DATA COLLECTION

Primary data is collected with specific objective, especially to address the research Problem. The data is gathered by distributing a questionnaire to the customers who visit big Bazaar and through personal interview.

Secondary data includes books, journals, magazines, news letters of the big bazaar, and internet.

.

Chapter- 22.1 INTRODUCTION TO ORGANISATION

Organized retail is gaining tremendous importance in the recent times. On the other hand, the retail industry is also facing severe competition and those who are able to retain their customers are the ones that are able to succeed in the market place.The retail firms are spending a lot of their marketing resources to keep existingcustomers rather than to attract new ones. Customer satisfaction plays a key role in customer retention and also is a major differentiating factor among retail stores. Delivering satisfaction to the consumers has become one of the major drivers of profitability.

In this scenario, the firms have to work on what attracts consumers and what willmake them not to shift their choice towards competitors. Working out strategies in thisdirection requires a thorough understanding of the preferences of the consumers on theattributes that are considered of much significance.

This study focuses on analyzing the consumer’s preferences of the specific attributes of retail store in Hyderabad, RTC X ROADS.

2.2 COMPANY PROFILE

Retailing consists of those business activities involved in the sale of goods andservices to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from

something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.

BOARD OF DIRECTORS:

Mr. Inshore Binyamin, Managing Director Mr. Gopikishan Binyamin, Whole time Director Mr. Rakish Binyamin, Whole time Director Mr. Vijay Kumar Chopra, Director Mr. Sails Haribhakti, Independent Director Mr. S Doorway, Independent Director Dr. D O Cushy, Independent Director Ms. Baal Desponded, Independent Director Mr. Anil Harish, Independent Director

COMPETITORS INFORMATION

Shopper’s Stop Westside Lifestyle RPG Retail Crossword Primal Copeland Mal Tate Star Bazaar More Reliance Fresh Spencer’s.

2.3 FUTURE PLANS Future Group has six business pillars

Future RetailAll the retail lines of business like food fashion and home will come under this vertical.

Future BrandCustodian of all the present and future brands that are either developed or acquired by the group.

Future Space

Will have a presence in property and mall management.

Future Capital

Will provide consumer credit and micro finance services, including marketing of MFs and insurance policies, and management of real estate and consumer fund.

Future Media

Will focus on revenue generation through effective selling of retail media spaces.

Future Logistic

To drive efficiencies across businesses via better storage and distribution.

Chapter:-3

3.1) SWOT ANALYSIS :

A) Strengthsa. Low price

b. Advertisement

c. Customer service desk

d. They gives the quality product

B) Weaknessesa. Less store space

b. Not availability of branded items.C) Opportunity

a. Evolving consumer preference in recent years.

b. Huge complexes offer shopping

c. Opportunity capture the whole market

D) Threatsa. Competitors, Global big players planning to foray into the

marketsb. Unorganized retail market of India

c. Government policies are not well-defined in emerging markets like India.

CHAPTER-IV

DATA ANALYSIS & INTERPRETATION Processing of data refers to consolidated, recasting or regrouping of data. After

collection of data it has to be processed and analysed with accordance with outline laid down for the purpose at time of developing the research plan. There are certain tools used in this project to analysis of the data such as

a. Editing The editing process will be used to avoid errors and omissions in data collections and making it correct if required.

b. Classification:-It refers to grouping data under different categories and classes. The categories may be in respect of age, gender, education, area & etc.

c. Coding Coding is the process is used for assigning the codes or symbols like numbers, alphabets, alpha-numerical for necessary tabulation and analysis of data.

d. Tabulation:-Tabulation involves sorting of data into different categories and counting the number of responses that belonging each category by using rows and columns. Tabulation can be done mechanically or manually. However in above project work mechanical tabulation is used to classify the data.

e. Graphical Representation:- In presenting the data of frequency distribution and statistical computations it is often desirable to use appropriate forms of graphic presentation. In above project working in order to represent the data various types of graphs are used such as:-

Line Graphs or Charts Bar Charts

GRAPHICAL REPRESENTATION OF BIG BAZAR

Chart :-1

Table-1: Showing Gender Wise Classification of Respondents

Sex Respondents Percentage

Male 60 80

Female 20 20TOTAL 80 100

Gender wise Respondents

maleFemale

As per the table, of the respondents 80% are male and 20% are female.

60%

20%

Table-2: Showing Age Wise Classification of Respondents

Age group (in years) No. of respondents Percentage

10-20 20 2020-30 60 6030-40 10 10Above 40 10 10

Total 100 100

The above table indicates that majority of the respondents (60%) belongs to the age group of 20 to 30 years, 20% belong to age group of 10 to 20 years and 10% each belongs to the age groups of 30 to 40 years and above 40 years.

Chart Showing Age use of Big Bazar

Table-3: Showing opinion of the of respondents

Opinion No. of respondents Percentage

Excellent 20 35Good 30 40Satisfied 20 15Unsatisfied 10 10Total 80 100

No of Respondents

Excellent

Good

Satisfied

Unsatisfied

The above table indicates the opinion of the respondents regarding the performance of Big bazar. Of the 40 respondents, 35% consider the performance as excellent, 40% as good, 15% as satisfied and remaining 10% are not satisfied with the performance of titan watches.

Chapter:- 5

SUGGESTIONS & CONCLUSION

5.1 SUGGESTIONS To attract more customers, big bazaar needs to offer more brands of

productsAdvertising through television and F.M radio needs to be improved

Sign boards which show restrooms and trail rooms should be visible to the customers, and also trial rooms are to be increased.

Increase the customer billing section transactions in store. (for fast transactions)

Increase the food court and game’s section at big bazaar to increase the customer shopping duration.

Big bazaar can improve their customer satisfaction level, by providing better service like home delivery etc.

5.2CONCLUSION

The study concludes that majority of the customers prefer shopping at big-bazaar, because of product variety, quality, service facility, reasonable prices which make the customers feel more comfortable in visiting the store again & again.Customers shop more in the food bazaar and the men’s wear department in Big Bazaar.Customers feel that Big Bazaar has variety of products available in various departmentsConsidering the fact that there are a lot middle class families in India, Big bazaar has had a huge impact on the middle class section of India, the prices, quality and sales strategy has helped in getting the middle income groups getting attracted towards Big Bazaar.

Big bazaar has been known for its great sale and great offers& discounts. Big bazaar has had long lines of people waiting to get into the store for the sale. Therefore, the sales that Big Bazaar has had increased in a huge way due to offers & discounts, thus this has been one of the main advantages of Big Bazaar.

BIBILOGRAPHYWEBSITES:

Big Bazaar Future Brands Future Group Google search Wikipedia.com

PATH:- http://en.wikipedia.org/wiki/Big_Bazaar http://www.slideshare.net/ArkaBrataBandyapadhyay/marketing-

strategies-consumers-satisfaction-big-bazaar

QUESTIONNAIRE Name:-

1. Age:[ ] under 25 [ ] 25-35 [ ] 35-45 [ ] 45 & above

2. Sex: [ ] Male [ ] Female.3. Occupation:[ ] Student [ ] Self-employed [ ] Professional [ ] Service [ ] Housewife.

4. Are you:[ ] Single [ ] Married.

5. Monthly income:[ ] Below 10000 [ ] Rs 10000-20000 [ ] Rs 20000-40000 [ ] Rs40000 & above

6 How frequently do you visit Big Bazaar?[ ] Once in a week [ ] Once in 15 days[ ] Once in a month [ ] Once in 2-3 months

7. Which products do you purchase more often in Big Bazaar?[ ] Groceries [ ] Electronic Goods [ ] Apparels[ ] Others (specify)

8. Which source made you to buy product from Big-Bazaar[ ] News paper [ ] F.M radio [ ] News paper[ ] Friends/others

9. Why do you make purchase of products from Big Bazaar?[ ] Low price [ ] Better Quality [ ] Variety of products[ ] Various Brands [ ] others (specify)

10. Will big bazaar provide more type of company products in one productCategory?

[ ] yes [ ] no [ ] not many [ ] none

11. How is the store space in B.BAZAAR for moving around for products?[ ] it’s free space [ ] not free space [ ] small space

12. How are the re-preventatives interactions are at big bazaar?[ ] effective [ ] not effective [ ] Good [ ] no Interaction

13. Will big bazaar reminding & intimating their store discounts & prices to all Customers in store[ ] YES cleanly intimating [ ] NO clarity intimating[ ] NO intimation at all

14. How is the customer service department in store, is it effective in providing service?[ ] fast service [ ] slow service [ ] not sufficient service[ ] not good service

15. will big bazaar offer any special, discount on prices?[ ] yes season wise service [ ] no special offers

16. Have you purchased any product at BIG BAZAAR just by visiting first time?[ ] yes [ ] no [ ] not first time [ ] more than two times (visiting)

17. How is BIG BAZAAR maintaining product QUALITY, QUANTITY compare to other retail stores?[ ] Good [ ] normal [ ] Not good [ ] poor

19. How do you feel (satisfied) after shopping at Big Bazaar?[ ] feel very satisfied [ ] satisfied [ ] not satisfied

Date :- Sign:-