Varls lens: Marketing Management Project
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Transcript of Varls lens: Marketing Management Project
The Future
How we create
Brand Mantra
The Watchful Eye
VARLS LENS
Let’s start!
About The ProductExclusive facts those made us different…
• This Smart Lens is aimed at helping diabetic patients for continuous monitoring of their blood sugar level.
• It also would have a built in camera which would help the security agencies.
• It would have two variants:1. Version-D: Adjustable focal length + Diabetes measuring
device2. Version-S: Adjustable focal length + Spy camera
VARLS LENS
HONESTY IN OUR DNA
Customer Behavior AnalysisStudies help to get the profitable customers…
No need to change the
glasses frequently as the power of the eye
changes with time.
Helpful for diabetic patients because this technology wouldn’t take out blood from the body every time they check for the
sugar level, also real time monitoring
would help controlling it much
better
Miniature instrument, so very easy to
handle.
Competition : Optical market, current companies manufacturing adjustable focal length lenses, diabetes care electronic instruments companies.
Can replace the other spying products available in the market like button cameras, pen cameras ,etc.
Market
Overview
SWOT ANALYSIS
Highly advanced technology
Highly applicable in Medical & Security Fields
Risk in getting legal approval for the security variant
Strength
Weakness
Political issues on privacy
International security threats
Threats
To get long-term relationship w.r.t security contracts, media, etc.
Opportunity
SEGMENTATION
Government
Officials
Health Care
Media
Private Detective
s
What Made Our
BIG
IDEA ?
Market Research
• Data collection can be done from hospitals : quantitative survey about number of patients suffering, frequency of visit and eye checkup, etc.
• Awareness about spy cameras : through social media.
Provides high relief to persons suffering from high levels of diabetes who needs to keep that in check.
Benefits of Product For kids who
cant judge their eyesight, it will keep that in check by adjusting the power of lens.
Spying becomes more efficient.
Currently no lens is
available in the market
with so many features.
Goes in trend with modern
culture of tech gadgets.
Detection of Version-S as
camera is quite difficult which proves
it as an efficient spy
camera.
UniqueSellingPreposition
Version-D
Version-S$149.9
9$349.9
9Product SupportAdjustable focal lengthSpy CameraHome ServiceSpecial Gift/Discount
Pricing of Product
• The eye care variant of lens will be available at the optical department of the hospitals and at the medical stores.
• The variant meant for security purpose will be made available to customers after providing authenticity of the purpose and identity of the person.
Distribution Channel
Promotion of product•The eye care variant of lens will be
recommended by doctors and promoted by regulars means like advertisements, posters, social media etc.•The security variant will be promoted by giving presentations to government security officials, detectives and also to media.
MEDIA INSERTION
SIZE PLACE RATE(in INR)
PAGE AMOUNT(in INR)
Tech Magazin
e&
Newspaper
1 month Full page
Mumbai,Delhi and Chennai
33,000 per page
4 page 39,60,000
Small Hoardin
gs & Boards
10 Days Full Board
Mumbai, Delhi andChennai
2,00,000 per day
4 hoardi
ngs
80,00,000
Social Net.
Sites(Fb & yahoo)
1000 views/ $ 2.99
2,99,000
TOTAL 12,259,000
Marketing budget
₹
Introduction stage
Decline Stage
Growth Stage
Maturity Stage1
42
3Product life cycle
The firm seeks to build product awareness and develop a market for the product.
The firm seeks to build brand preference and increase market share.
Maintain the product, Harvest the product & Discontinue the product
The strong growth in sales diminishes. Competition may appear with similar products. The primary objective at this point is to defend market share while maximizing profit
TIMELINE NEEDS
FORSUCCESS
2016
2017
2018
2019
2020
Mission
Steps
Success
Vision
Process
GEOLOCATIONIIT Bhubaneswar, Odisha
THANKS!