Marketing Through the Lens of Consumer Electronics, Software, and Hardware Profesionals
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Both Hardware (70%) and Software (62%) employees cite “Career path opportunities” as the #1 reason to accept a job. With 460M+ members in over 200 countries, LinkedIn has the ability to analyze professional movement and content interest across the world. Dive into tips and trends pulled from our data that will sharpen your insights and inform your marketing plans when it comes to the Consumer Electronics, Computer Software and Hardware markets. …But these industries are competitive and fluctuating. Employees are migrating to and from other industries: BECAUSE OF THESE TRENDS, TECH MARKETERS SHOULD REMEMBER THAT: 1. Tech marketing content is “always on” and each of the six stages of the technology buying process can take months. 2. When it comes to managing tech marketing content, the key is to align messaging to your target audience’s respective buyer’s journey. 3. You must ensure your content is relevant, empowering, and in front of buyers at the perfect time and place throughout their path to purchase, regardless of where they may travel professionally. REMEMBER: You can target specific companies, titles and geographies of both companies and tech professionals with LinkedIn targeting parameters. But Software is more spread across the country: Madison, WI; Charleston, SC; Austin, TX; Seattle, WA; Nashville and Houston Consumer Electronics flourishes on the West Coast: San Francisco and Santa Barbara, CA; Austin, TX and Kansas City, MO are top areas for positive growth. Hardware makes its home on the East Coast: Raleigh-Durham, NC; Greenville, SC; Richmond, VA and Knoxville, TN are all top cities. Their other top reasons to leave a company are due to dissatisfaction with: 1. Compensation 2. Leadership 3. Culture 47% Computer Software professionals have 1.4x more mobile views and more connections on LinkedIn than the U.S. average. HOW DO COMPUTER SOFTWARE, HARDWARE AND CONSUMER ELECTRONICS PROFESSIONALS ENGAGE WITH LINKEDIN? Computer Software professionals love: + Cloud Computing + Employee Engagement + SAP + Business Intelligence Computer Hardware professionals love: + Cloud Computing + Games + Confidence Building + Computer Vision Consumer Electronics professionals love: + iPad + Employee Engagement + Home Theatre + Home Automation THEY DIFFER WHEN IT COMES TO POPULAR CONTENT TOPICS... WHERE ARE THESE PROFESSIONALS MAKING THE BIGGEST TECH WAVES? h 3.3% COMPUTER SOFTWARE h 1.2% CONSUMER ELECTRONICS U.S. CONSUMER ELECTRONICS, COMPUTER SOFTWARE & HARDWARE THROUGH THE EMPLOYMENT IS GROWING h .6% COMPUTER HARDWARE REMEMBER: It’s important for tech marketers to keep close tabs on their audience, especially considering that today’s tech buying committee is so large and varied. Hardware lost 964 jobs to that same market The Computer Software industry gained over 18,000 jobs from Info Tech and Services Consumer Electronics lost 1,308 jobs from that same market Consumer Electronics gained 920 jobs from the Internet industry 8% of U.S. Consumer Electronics professionals changed companies in the past year 49% Computer Software and Hardware professionals share their #1 reason to leave a job: Lack of opportunity to advance. REMEMBER: These professionals have a strong drive to succeed, learn and advance in their careers, and they are looking to industry experts to keep them informed. WHAT MATTERS THE MOST? But when they do accept a job, what stands out to them? But for Consumer Electronics employees, “Excellent compensation and benefits” comes in 1st place. Skill Seekers: What skills are companies looking for in these industries? Consumer Electronics and Computer Software: Java is the #1 sought-after skill Computer Hardware employers are most seeking: Management skills Consumer Electronics and Hardware: Linux and C++ are top skills Hardware and Software: Cloud computing Computer Hardware professionals are avid LinkedIn users: 66% are staying up to date on industry discussions on LinkedIn. Consumer Electronics professionals are LinkedIn stars. They are 1.2x more likely to use LinkedIn on a mobile device and have 1.3x more connections than the U.S. average …But they share some favorite companies to follow: Computer Software professionals follow 1.3x more companies than the U.S. average LINKEDIN GROUP POPULARITY STAYS INDUSTRY-SPECIFIC: REMEMBER: Your tech buyers are on a journey. They’re online and on their devices looking for insights! Know where their industry preferences converge and divide, and tailor your content targeting and topics accordingly. You might just spark a conversation that builds your brand’s reputation or brings in your next tech customer. This infographic uses a combination of anonymized LinkedIn member and survey data. + Apple Professionals + Apple – Current and Former Employees + Consumer Technology Association Consumer Electronics Top Groups + Association of Computer Repair Business Owners + Storage Professionals + Cloud Computing Conputer Hardware Top Groups + Cloud Computing + Cloud Computing, SaaS and Virtualization + Social Media Marketing Conputer Software Top Groups
Transcript of Marketing Through the Lens of Consumer Electronics, Software, and Hardware Profesionals
Both Hardware (70%) and Software (62%) employees cite “Career
path opportunities” as the #1 reason to accept a job.
With 460M+ members in over 200 countries, LinkedIn has the ability to analyze professional movement and content interest across the world. Dive into tips and trends pulled from our data that will sharpen your insights and inform your marketing plans when it comes to the Consumer Electronics, Computer Software and Hardware markets.
…But these industries are competitive and fluctuating. Employees are migrating to and from other industries:
BECAUSE OF THESE TRENDS, TECH MARKETERS SHOULD REMEMBER THAT:1. Tech marketing content is “always on” and each of the six stages of the technology buying process can take months. 2. When it comes to managing tech marketing content, the key is to align messaging to your target audience’s respective buyer’s journey. 3. You must ensure your content is relevant, empowering, and in front of buyers at the perfect time and place throughout their path to purchase, regardless of where they may travel professionally.
REMEMBER: You can target specific companies, titles and geographies of both companies and tech professionals with LinkedIn targeting parameters.
But Software is more spread across the country:Madison, WI; Charleston, SC;Austin, TX; Seattle, WA;Nashville and Houston
Consumer Electronicsflourishes on the West Coast:San Francisco and Santa Barbara, CA; Austin, TX and Kansas City, MO are top areas for positive growth.
Hardware makes its home on the East Coast:Raleigh-Durham, NC; Greenville, SC; Richmond, VA and Knoxville, TN are all top cities.
Their other top reasons to leave a company are due to dissatisfaction with: 1. Compensation 2. Leadership 3. Culture
47%
Computer Software professionals have 1.4x more mobile views and more connections on LinkedIn than the U.S. average.
HOW DO COMPUTER SOFTWARE, HARDWARE AND CONSUMER ELECTRONICS PROFESSIONALS ENGAGE WITH LINKEDIN?
Computer Software professionals love:+ Cloud Computing+ Employee Engagement+ SAP+ Business Intelligence
Computer Hardware professionals love:+ Cloud Computing+ Games+ Confidence Building+ Computer Vision
Consumer Electronics professionals love:+ iPad+ Employee Engagement+ Home Theatre+ Home Automation
THEY DIFFER WHEN IT COMES TO POPULAR CONTENT TOPICS...
WHERE ARE THESE PROFESSIONALS MAKING THE BIGGEST TECH WAVES?
h 3.3%COMPUTER SOFTWARE
h 1.2%CONSUMER ELECTRONICS
U.S. CONSUMER ELECTRONICS, COMPUTER SOFTWARE & HARDWARE
THROUGH THE
EMPLOYMENT IS GROWING
h .6%COMPUTERHARDWARE
REMEMBER: It’s important for tech marketers to keep close tabs on their audience, especially considering that today’s tech buying committee is so large and varied.
Hardware lost
964 jobs to that
same market
The Computer Software industry gained over
18,000jobs from Info Tech
and Services
Consumer Electronics lost
1,308 jobs from thatsame market
Consumer Electronics gained
920 jobs from the
Internet industry8%of U.S.
Consumer Electronics professionals changed
companies in the past year
49%
Computer Software and Hardware professionals share their #1 reason to leave a job: Lack of opportunity to advance.
REMEMBER: These professionals have a strong drive to succeed, learn and advance in their careers, and they are looking to industry experts to keep them informed.
WHAT MATTERS THE MOST?
But when they do accept a job, what stands out to them?
But for Consumer Electronics employees, “Excellent compensation
and benefits” comes in 1st place.
Skill Seekers: What skills are companies looking for in these industries?
Consumer Electronics and Computer Software: Java is the #1 sought-after skill
Computer Hardware employers are most seeking: Management skills
Consumer Electronics and Hardware:Linux and C++ are top skills
Hardware and Software:Cloud computing
Computer Hardware professionals are avid LinkedIn users: 66% are staying up to date on industry discussions on LinkedIn.
Consumer Electronics professionals are LinkedIn stars. They are 1.2x more likely to use LinkedIn on a mobile device and have 1.3x more connections than the U.S. average
…But they share some favorite companies to follow: Computer Software
professionals follow
1.3xmore companies
than the U.S. average
LINKEDIN GROUP POPULARITY STAYS INDUSTRY-SPECIFIC:
REMEMBER: Your tech buyers are on a journey. They’re online and on their devices looking for insights! Know where their industry preferences converge and divide, and tailor your content targeting and topics accordingly. You might just spark a conversation that builds your brand’s reputation or brings in your next tech customer.
This infographic uses a combination of anonymized LinkedIn member and survey data.
+ Apple Professionals+ Apple – Current and Former Employees+ Consumer Technology Association
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