Slide 1

PRODUCT : WASHING MACHINE

CHARACTERISTICS Tangibility and Intangibility Purpose of Use Functional Life of Products Shopping Habits Price & Quality Product Development Brand Hierarchy Level

Washing machine Strategies Core Augmentation Quality Features Design Package Brand

Pricing Strategy & Policies (washing machine) Awareness Affordability Availability Acceptability

Affordability : Two main factors 1. Income of consumers 2. Price of washing machine

Price is a multi dimensional concept for washing machine companies and to the consumers

Recent trends ( pricing playing a significance role of buying washing machines )

The Very Rich, Consuming, climbing consumers..

Pricing objectives for washing machine companies.

Pricing approaches of washing machine companies Competition based approach Competitive Pricing Demand-Based Approach Psychological : Based on Attitudes of Consumers on Quality Reference Prices Image pricing Value

Channel structures for washing machinesDirect Channel Structure : showrooms of washing machine companies Ex: whirlpool ,LG & Samsung. Indirect Channel Structure Retail outlets, distributors Ex: whirlpool have 7500 outlets across the country, In A.S .Raonagar Padmakala home appliances..

Marketing Distribution channels for washing machines

Marketing channels are not restricted to physical products but also for service which is provided by the companies.Managing the channel members is very important for washing machine companies. Main activity of physical distribution for washing machine companies are: 1). Maximizing the customer service 2). Minimize the distribution cost

Communication(promotion) For washing machines effective communication happens through Advertising Sales promotion public Relations

AdvertisementsWashing machine companies advertise through TV (Especially serial timings(afternoon hours), news) Newspapers Magazines

Online and boarding's

Sales promotions Sales promotion tools for washing machines are

Demonstrations Discounts warranty Gift vouchers Service offering

Ex: Gift vouchers

Free service and warranty

Branding

ONIDA

17

Blanket Family

THANK YOU