MARKETING MANAGEMENT

PRESENTATION

ON DIFFERENT BRANDS OF BISCUITS AVAILABLE IN MARKET

BY:CHAVVI BHATIA(17)EESHMA SINGH(21)

RIKTA GUPTA(331)SHRUTI SAXENA(48)

MAJOR BRANDS OF BISCUITS COVERED

Britannia Bourbon Good Day Marie Tiger

Parle Parle G Hide n Seek Milano Krack Jack

ITC (Sunfeast) Dream Cream Dark Fantasy

PriyaGold• Butter Bite Zig Zag C n C Coconut Crunch

SHOPS COVERED

GIP mall, Noida

Wazir Pur

Harayana Store, Sector 18 (Noida)

Sangam Vihar (south Delhi)

Alaknanda (south Delhi)• Bikaner • Alaknanda store• Sat Sai Store

Hostel Shop

MAJOR DISTRIBUTORS TO THESE STORES Britannia – Sakhi Enterprise, S K enterprise,

Shri Sai traders.

Parle- Chaudhary Enterprise, Jyoti biscuit products ( shri niwas puri), Shri Krishna enterprise (Tigri).

ITC- Austha enterprise ( neb sarai), The Capitai agency.

Mc vities- Shyam enterprise (tughlaqabad extension).

PROFIT MARGIN GIVEN TO THE SHOPKEEPERS

Profits margin varies from shop to shop and distributor to distributor.

Stores in Noida get a profit margin of 10%

Sangam Vihar: 8-10%

Alaknanda: For some brands 7-8% For others- 10-12%

PROBLEMS FACED BY SHOPKEEPERS DUE TO DISTRIBUTORS

Sangam vihar: Distributors donot come to sangam vihar They have to get biscuits directly from the

market.

Bikaner Shop (Alaknanda): Breakage Expired product No replacement No discount schemes

BRITANNIA MARKET POSITION

PARLE MARKET POSITION

BRANDS MARKET POSITION

BRITANNIA V/S PARLE V/S SUNFEAST

Britannia Parle Sunfeast

Rs.10/ 128gm.Tagline- Tea time mein jaan daal de.

Rs. 10/ 128 gm.Tagline- Baatcheet bakbak aur parlie marie.

Rs. 10/ 110 gm. Also available in orange flavour.Tagline- Lite khao lite raho.

COMPARISON OF BRANDS

Britannia Parle Sunfeast

Rs.12/ 80gmPersonality used to promote- some random model. Tagline- Bahar se kuch andar se kuch aur.

Rs.10/80 gmPersonality used to promote- Hritik Roshan.Tagline- Turn on the fun.

Rs. 10/ 80gmPersonality used to promote- Shahrukh Khan.Tagline- Spread the smile.

BISCUIT PACKAGINGCOMMON PLASTIC PACKS Tiger Palre g Milk Bikis Kreams 20-20 cookies Krack Jack

CARTON PACKS Nutri Choice

SILK PACKAGING Milano Hide n seek Dark Fantasy

SALES PROMOTION SCHEMES

Biscuit offer

Parle G Buy 4 get 1 free

Priya Gold Marie Light (350 gms)

Rs 35 if 2 packs bought together

Priya gold Coco Crunch (350 gms)

Rs 35 if 2 packs bought together

Priyagold Cashew nuts (350 gm)

Rs 35 if 2 packs bought together

Uni bic biscuits (68 gm) Rs 27 if 2 packs bought together

THANK YOU