Marketing Birmingham Annual General Meeting 2015
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Transcript of Marketing Birmingham Annual General Meeting 2015
ANNUAL GENERAL MEETING
2015 AGM To receive the accounts for the financial year ended 31 March 2015 and the
Directors’ and Auditors’ report. To re-appoint the following as Directors pursuant to Article 44 and 47 of the
Company’s Articles of Association:Paul KehoeChris LoughranMark Smith
To appoint the following as Directors pursuant to Article 35 and Article 47 of
the Company’s Articles of Association: Julia King, The Baroness Brown of Cambridge, DBE - Vice Chancellor, Aston University
To appoint the Company Auditors and authorise the Directors to fix their remuneration.
To transact any other ordinary business of an Annual General Meeting.
Neil RamiChief Executive Marketing Birmingham
REGIONAL COLLABORATION
PROJECT CONVERSION
MARKETING AGENCY
OPERATIONALDEVELOPMENT MAXIMISING
2015
COMPETITIVE POSITIONING
INWARD INVESTMENTREVIEW
DELIVERY 2011-16Performance to date
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 - 2012
2012 - 2013 2013 - 2014 2014 - 2015 2015 - 2016
02000400060008000
100001200014000
Jobs
Years
Over 13.5k
Jobs created within KPI sectorsINSIGHTS 2011-16
Food & Drink
ITEC
BPFS
0% 5% 10% 15% 20% 25% 30% 35%
3%
8%
13%
17%
27%
32%
KPI
Sect
or
Percentage
Source of jobsINSIGHTS 2011-16
Birmingham City CouncilUKTI
Other MultiplierTelephone Enquiry
OtherSales
Commercial Partner
0% 5% 10%15%20%25%30%35%6%7%
12%12%14%
17%31%
Percentage
Sour
ce
POSITIONINGKey drivers
CONNECTIVITY GROWTH LIVEABILITY
ZONE 4London
Underground
£21 BILLIONExport Value
APPEALLocation to attract the largest migration out of
the capital
FOREIGN DIRECT INVESTMENT FDI 14/15 JOBS
0
10
20
30
40
50
60
70
80
90
FOR FDI (PROJECTS)
14/15
Source: UKTI
The UK#1FOR FDI
PROJECTS 2014 + 2015
CLIENT LIST
SME GROWTH
#2Birmingham
18,337
Recognised as Western
Europe’s most competitive
city for investment Featured in 8
of 12 industry sectors
Ranked ahead of Dublin,
Barcelona and London
BUILDING REPUTATION
Rank European City InvestmentScore
DevelopmentScore 2014 + / -
1 Berlin 3.91 3.73 4 + 32 Dublin 3.83 3.65 2 03 Madrid 3.75 3.09 19 + 154 Hamburg 3.73 3.56 3 + 15 Athens 3.71 3.07 28 + 236 Birmingham 3.36 3.45 20 + 147 Copenhagen 3.36 3.43 8 - 18 Amsterdam 3.60 3.00 25 + 179 Lisbon 3.55 3.04 26 + 1710 London 3.54 3.58 5 - 5
EMERGING TRENDS -REAL ESTATE Source PwC – Emerging Trends Europe Survey
VISITOR ECONOMYREVIEW
PROJECTED PERFORMANCEVisitor numbers (millions) + Economic Impacts (£bn)
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016K
5K
10K
15K
20K
25K
30K
35K
40K
£0.0
£1.0
£2.0
£3.0
£4.0
£5.0
£6.0
£7.0
£3.8 £4.4 £4.6 £4.4 £4.6 £4.9 £5.1 £5.3 £5.9 £5.8 £6.0
Economic Impact No. visitors
DOING BUSINESS
GOING GLOBAL
CULTURAL SHOWCASE
GOING LOCAL
GREATER BIRMINGHAM & BLACK COUNTRYVISITOR ECONOMY STRATEGY
DOING BUSINESSSOURCES:
Associations Highest value as multi-day/event,
overnight
Multipliers Events agencies for corporate business PCO’s for Association business
GEO TARGETS:
Domestic
International - focus on Near European markets (specifically Brussels, France, Germany, Holland)
SECTOR TARGETS:
Focusing effort – industries, markets
Lead generation
- Going Local
Tools: Ambassadors Meet Guide 2015/16 Welcome to more
Packages -attract
and retain
Support: Micro site Bid support Accommodation Venue location
Sales activity -
Going Global
Events@ Meetings Show UK IMEX Frankfurt Meetings Showcase Brussels mission
DOING BUSINESS
CULTURAL SHOWCASE
Why visit?
Profiling Birmingham
GOING GLOBAL
Spain
Germany
Italy
Belgium
specifically Brussels
Multi-campaigns
Sales missions +
FAM trips
Digital campaigns
Experiential showcase + lead
gen missions
Short haul markets
USA (East Coast)
China
Japan
India
Multi-campaigns + PR FAM trip
BHX Charter flights +
sales missions Experiential
showcase + sales missions
Experiential showcase +
sales mission
Long haul markets GOING GLOBAL
GOING LOCAL
#TEAMBRUM
PROMOTING THE CITYREVIEW
Web traffic 34%
Record hotel
occupancy 85-90%
ReflectionsJan 24th
Hidden SpacesJun 6th
Street ArtApr 11th
Super September
Sept 24th
More Birmingham Instameet Exhibition
November 2015
Help your city succeed, help your business succeedCOMMERCIAL PARTNERSHIPS
City Success Partner Success
PROFILE
INSIGHT NETWORKING
Events
Referrals
Bespoke research
Sector trends
Performance data
Sales activity
Media opportunities
Digital brand awareness Partner events
Official brand affiliation
Campaigns
Access to key decision makers
Sector platforms
Partner and Members network
Prospects
Industry e-updates
National benchmarking
Speaker opportunities
MEET THE TEAM
Birmingham Convention Bureau
Stephanie Mynett
Maya LadwaClare Hurter
Jagdeep Padam
Relocations Services Team
Liam Timms
Business Growth Team
Natalie KingMarcia Beckford-Seales
Richard Sutherland Sameer Ullah
2016 HIGHLIGHTSFUTURE OVERVIEW
2016 - PRIORITIES
International propositions
Generating demand
Shakespeare 2016
Competitive positioning
Birmingham RelocationServices
HS2 investment
Supply chain initiatives
Enterprise Zone occupier demand and activation
West Midlands Combined Authority
Midlands Engine
Agency Services
Regionalcollaboration
Brand audit
Developing – vision,
positioning & narrativegeneration
Testing – the vision, positioning & narrative
Creative Exploratio
n
Strategy document
COMPLETE COMPLETE COMPLETE COMPLETE FINALISING
COMPETITIVE POSITIONING
2 43 51
Brand planning process
Extensive Engagement
Regional engagement COMPETITIVE POSITIONING
\ \
Q1Jan - Mar
Q2Apr - Jun
Q3Jul – Sep
Q4Oct – Dec
Dec2015
2016
Finalising Strategy
Regional Engagement
Implementation
Stakeholder mapping Regional planning and narrative
building Setting sub- priorities, themes and
timeframes
Tools – internal and external Forward planning Identifying projects to support brand
roll out (e.g. MIPIM)
COMPETITIVE POSITIONING Next steps
Establishing resources What does success look like? Strategic forward planning Setting priorities, themes and
timeframes
RELOCATION SERVICES
SHAKESPEARE 2016
GENERATING DEMAND Advanced manufacturing
West Midlands
Automotive Alliance
Meet the Buyer
Tier 2 Suppliers
Online Engagements
Tier 1 buyers
Import Commodities
£2bn
SME
Best Practice
ClubVirtual Team
Cross Sector Engagement
Trade Delegation Export
Support
Finance Community
Business Support AgenciesFinance
Birmingham
GENERATING DEMAND
cross-sector engagementtrade
delegation
HS2 Investor Summit
GENERATING DEMAND
cross-sector engagementtrade
delegation
Enterprise Zone development activation
REGIONAL COLLABORATION
REGIONAL COLLABORATION
REGIONAL COLLABORATION
2015 REVIEW
THANK YOU