MARKETING AUTOMATION: New Data from CSO Insights Supports a 2015 Investment
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Transcript of MARKETING AUTOMATION: New Data from CSO Insights Supports a 2015 Investment
Brought to you by:
www.treehousei.com/csoreport
2014 Lead Management & Social Engagement Study
10th annual survey of over 400 companies worldwide includes more than 75 lead management and social engagement effectiveness metrics
Survey identifies sales and marketing pain points and opportunities for improvement in 2015
Report highlights how organizations are generating greater quality and quantity of leads
Report provides data marketers can use to justify a marketing automation platform technology investment, like TreeHouse’s Marketing View™, for improved business gain
©2014 All rights reserved. Company Confidential
Email Marketing Delivers
Email marketing—above all other lead generating methods—reported to be top performing method of
generating best quality and quantity of leads
©2014 All rights reserved. Company Confidential
Lead Nurturing Converts
Nearly 55% of leading companies surveyed
reported an increase in lead conversions when utilizing lead nurturing
©2014 All rights reserved. Company Confidential
Top Areas of Investment in 2015
Social, website design and content, data
quality management and social media were
reported to be the three top areas of
investments in next 12 months
©2014 All rights reserved. Company Confidential
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