Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or...

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Marketing and Branding MODULE- 1

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Page 1: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Marketing and Branding MODULE- 1

Page 2: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Page 3: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Marketing is the process by which organizations anticipate and satisfy their customers’ needs to both parties benefit. It involves mutual exchange of benefits.

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Spa Marketing

Consumers need to know why they

should go to your spa, e.g., why is your

spa different from and better than the

one down the street.

Page 5: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Importance of Spa Marketing

1. Build your identity as an expert for you and your team

Page 6: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

2. More planned interactive, social events at your location or in affinity with other businesses catering to

the same audience

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3. Inviting local celebrities, news anchors, and radio personalities for an afternoon at the spa creating an opportunity for talk value to a large

audience

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4. Extending an invitation to local

chamber of commerce members 

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5. Creating an affinity marketing opportunity by offering a spa gift

certificate 

Page 10: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Marketing Methods of SpaFlyers

Page 11: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Posters

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Value Addition

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Referral

Page 14: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Follow-Up

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Cold Calling

Page 16: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

The Internet

Page 17: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Identifying Target Market

Effectively identifying your potential customer base helps to drive overall marketing and sales strategies that you will include within other sections of your business plan.

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TARGET

MARKET

Page 19: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Marketing Mix

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Product

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Price

Page 22: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Place

Page 23: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.
Page 24: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Competitive Analysis

It is the process of identifying the competitors and evaluating their strengths and weaknesses against our own products or services.

Page 25: Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Porter's Generic Competitive Strategies 

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Five Force Model

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Promotional Mix

Advertising

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Public Relations

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Sales Promotion

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Direct Marketing

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Personal Selling

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PERSONAL SELLING

Personal selling involves a two-way

flow of communication between a

buyer and seller, often in a face-to-

face encounter, designed to

influence a person’s or group’s

purchase decision.

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Steps in personal Selling process

Step 1 Pre-sale preparation

Step 2 Prospecting

Step 3 Approach

Step 4 Presentation

Step 5 Demonstration

Step 6 Handling Objections

Step 7 Closing

Step 8 Post sale follow-up


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