Marketing an Application
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Transcript of Marketing an Application
![Page 1: Marketing an Application](https://reader036.fdocuments.net/reader036/viewer/2022070515/587b704a1a28abc62f8b555b/html5/thumbnails/1.jpg)
Give Interview| Get Hired
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What is the Current
Scenario of Jobs
In India?
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Ten million Indians with graduate, post-graduate and technical degrees were looking for work, meaning that 15% of all Indians with the highest levels of education were seeking job as of 2011. Of the
116 million Indians who were either seeking or available for work, 32 million were illiterate and 84 literate. Among literates, unemployment
rates were higher among the better qualified, highest of all among the 7.2 million people with a technical diploma or certificate other
than a degree
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And On the other side the companies say they are
unable to find qualified employees for their job
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So what exactly is the real Problem?
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Budget Constraint doesn’t enable most small-scale
companies to spend extravagantly on hiring and thus they
miss out on recruiting potential employee
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Budget Constraint doesn’t enable most small-scale
companies to spend extravagantly on hiring and thus they
miss out on recruiting potential employee
Unaware of many potential job openings, employees need a place where they can have access to the jobs they want to apply in
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Budget Constraint doesn’t enable most small-scale
companies to spend extravagantly on hiring and thus they
miss out on recruiting potential employee
Unaware of many potential job openings, employees need a place where they can have access to the jobs they want to apply in
Companies miss out on College placements mainly because
of the lack of funds to participate in placements in all the
colleges.
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Our App is the perfect solution to
this Problem
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OVERVIEWThe APP is basically a
platform for the companies to conduct interviews for the initial screening rounds.
Companies can make their own questionnaire to conduct
interviews and specifically choose people by screening according to the interview
The Companies can also choose candidates from their pre recorded
interview based on the questionnaire provided from our
side. The questions would include all the general questions asked for any role and the questions would be set by a professional HR team
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HireMe App is the perfect solution to the problem concerned with
Hiring. Users can give their interview at their convenient time and from anywhere through their
Mobile App. This would be extremely useful especially in the
pre-screening process for a company saving travelling costs,
energy etc.
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PRODUCT
FREEPREMIUM
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PRODUCT
FREE
PREMIUM• Choose any company and give interview.
• Pre record general interviews for companies
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PRODUCT
FREE
PREMIUMAll the basic facilities in addition to:
• Get up in the company’s list with premium accounts
• Instantly Message employer or Company Dashboard
• Receive feedback on the interview
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Who are its major
Competitors?
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POP POD
COMPETITION ANALYSIS
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POPPOD
COMPETITION ANALYSIS
A Video Interview Platform enabling employers to take interview online
and giving people seeking a job an opportunity to
apply through an interview for their dream company
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POPPOD
COMPETITION ANALYSIS
Completely free basic version unlike any other provider.
However, special benefits to premium users.
Convenient platform for companies to make their own
portal and conduct a systematic interview process.
On campus hiring process unlike any other competitor
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TARGET MARKETEmployees mostly of the
age 25-35
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TARGET MARKETEmployees mostly of the
age 25-35
Start-ups or new companies who find it hard
to spend extravagantly on HR management
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TARGET MARKETEmployees mostly of the
age 25-35
Start-ups or new companies who find it hard
to spend extravagantly on HR management
College Fresher through College campus placement
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Value Proposition
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Give Interview at your convenient place and time. Conduct/ Give
interviews online saving cost & energy
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Avoid the mad rush of jobs. Get hired the
smarter way
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Stand out in a crowd by giving a killer interview.
Practise mock interviews and finally nail the job interview
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POSITIONINGThe APP will be positioned as a tool for conducting interview,
providing jobs to a employee and for searching potential candidate by a company. It can be positioned as a cheap substitute for HR team in a company which gives access a
much greater database of employees.It will also reach out to colleges from where many deserving graduates fail to grab a job offer and make a unique platform
for connecting the specific college students directly to a company.
Thus , it will be positioned as " Campus Placement Officer" as well as the " HR team" for a company
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PREMIUMVERSION
@
PRICE
$9: Monthly Package
$59: Yearly Package
Save $49 by getting a yearly package
Get up in the recruiter’s list with
the premium version and many
other benefits
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Promotions• Free coupons/paytm cash when other
members use one’s referral code and record at least one video interview on the App
Referral
• Get Special Discounts for a limited period of time on upgrading to premium profile
Special Discounts
•Making partnership between colleges and companies. The candidate from a specific college will give interview for a specific company( thus, saving the travel cost, lodging cost of the HR team).
Collaboration with
Colleges
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DISTRIBUTION
The APP will be available in all the devices through Google play in Android, App store in iOS etc.
Further, for colleges assistance can be provided in downloading the app, registering account to making the final interview for a specific
company
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SummarySituation Analysis ProductBackground
/OverviewProblem Analysis
CompetitorTarget Market
Value Proposition
Positioning DistributionPromotionsPrice
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DISCLAIMER
Created By Ananta Chhajer, Jadavpur University during a Marketing
Internship under Prof. Sameer Mathur, IIM Lucknow