Most Progressive Marketing

Umang MehtaLCVP Marketing and PR

AIESEC in Hyderabad - 2013

Highlights of the Year

Social Media:• Presence on most number of virtual platforms (Facebook, Twitter, YouTube, Blog and Pinterest .• From 9000+ likes on facebook to 16,000+ likes by December 31st, 2013.• More than 12,000 impressions on twitter every month and more than 130 subscribers on YouTube.• Social Media campaigns run all throughout the year that contributed to ELD growth.

Campaigns Run:1. My FRIENDS moment, gave a boost to registrations for

recruitment.2. “A message to the women around the world”. A

campaign that was a huge hit and showcased the impact AIESEC Hyderabad creates on the society.

Highlights of the Year

Marketing:• Impacted more than 600 youth in the city through Youth Empowerment Seminars• 4 Events throughout the Year – 2 Recruitment, Nexus and Balakalakaar.• 2 Successful Press conferences.• Media coverage in all events.• Regular articles on OGX and TV coverage as well• One 1000 sq ft. Hoarding for 8 days, in one of the busiest areas of Hyderabad.

Highlights of the Year

ELD Contribution:• 58 oGCDP raises• 4 oGIP raises• 4 iGIP leads• Case studies and Impact stories for iGCDP

Campaigns that contributed towards the ELD growth:1. Recruitment2. Social media campaigns for OGX3. YE sessions4. On-ground promotions5. Media and PR

oGCDP oGIP iGIP

2012 20 1 0

2013 58 4 4

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ELD Contribution – Progress from 2012

• Progress in outreach through all social media platforms• Progress in Media and PR• Progress in On-ground activities• Progress in YE seminars• Progress in External partnerships and external presence

THANK YOU!