Marketing a genetically diverse wheat: YQ in the UK · Marketing a genetically diverse wheat: YQ in...
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PRACTICE ABSTRACT No. 40 Solutions Problems www.liveseed.eu Marketing a genetically diverse wheat: YQ in the UK It has been possible to market genetically diverse populations of cereal seed under the EU implementing decision 2014/150/EU. However, cereal processers can be cautious of the variability found in such populations. It is also necessary for grain markets to develop and create demand for the seed. Further information 1. Bickler et al. (2018) Marketing of a genetically diverse wheat (ORC Wakelyns population): Lessons learnt and routes forward. SYMPOSIUM ON BREEDING FOR DIVERSIFICATION Abstract Booklet P22 (P. 122 – 124). 2. The rise of an alternative grain movement in the UK: Guardian newspaper article 3. The UK Grain Lab Authors: Charlotte Bickler (ORC) Contact: [email protected] Publisher: ÖMKi Hungarian Research Institute of Organic Agriculture Date: May 2020 LIVESEED: Boosting organic seed and plant breeding across Europe. LIVESEED is based on the concept that cultivars adapted to organic systems are key for realising the full potential of organic agriculture in Europe. Research project 2017-2021. Social Media: Facebook [LIVESEED] & Twitter [@LIVESEEDeu] This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 727230 and by the Swiss State Secretariat for Education, Research and Innovation under contract number 17.00090. The information contained in this communication only reflects the author’s view. REA or SERI are not responsible for any use that may be made of the information it contains. ORC Wakelyns Population is a genetically diverse wheat that has been bred under organic conditions in the UK to maximise both yield and quality parameters. This has earnt it the nickname ‘YQ’. Interest in the ‘story’ of YQ grain, beyond standard quality measures such as protein content, has allowed an added-value market to develop with one bakery leading the way on wholegrain sourdough bread production. YQ grain is now integral at the bakery and an alternative grain movement has grown in the UK, in part inspired by YQ. Figure: Attendees at the UK Grain Lab 2017 learn how to make wholegrain sourdough bread with ORC Wakelyns Population flour. (Photo: ORC) Practical recommendations When developing a genetically diverse crop, it is important to consider its function and value across the whole value chain. Collaboration with seed companies, grain traders, millers and bakers is necessary for successful marketing. This can create reliable interactive processes, yet official monitoring of quality and safety remain important.
Transcript of Marketing a genetically diverse wheat: YQ in the UK · Marketing a genetically diverse wheat: YQ in...
PRACTICE ABSTRACT No. 40
Solutions
Problems
w w w . l i v e s e e d . e u
Marketing a genetically diverse wheat: YQ in the UK
It has been possible to market genetically diverse populations of cereal seed under the EU implementing decision 2014/150/EU. However, cereal processers can be cautious of the variability found in such populations. It is also necessary for grain markets to develop and create demand for the seed.
Further information
1. Bickler et al. (2018) Marketing of a genetically diverse wheat (ORC Wakelyns population): Lessons learnt and routes forward. SYMPOSIUM ON BREEDING FOR DIVERSIFICATION Abstract Booklet P22 (P. 122 – 124).
2. The rise of an alternative grain movement in the UK: Guardian newspaper article 3. The UK Grain Lab
Authors: Charlotte Bickler (ORC) Contact: [email protected] Publisher: ÖMKi Hungarian Research Institute of Organic Agriculture Date: May 2020 LIVESEED: Boosting organic seed and plant breeding across Europe. LIVESEED is based on the concept that cultivars adapted to organic systems are key for realising the full potential of organic agriculture in Europe. Research project 2017-2021. Social Media: Facebook [LIVESEED] & Twitter [@LIVESEEDeu]
This project has received funding from the European Union’s Horizon 2020 research and
innovation programme under grant agreement No 727230 and by the Swiss State
Secretariat for Education, Research and Innovation under contract number 17.00090. The
information contained in this communication only reflects the author’s view. REA or SERI
are not responsible for any use that may be made of the information it contains.
ORC Wakelyns Population is a genetically diverse wheat that has been bred under organic conditions in the UK to maximise both yield and quality parameters. This has earnt it the nickname ‘YQ’. Interest in the ‘story’ of YQ grain, beyond standard quality measures such as protein content, has allowed an added-value market to develop with one bakery leading the way on wholegrain sourdough bread production. YQ grain is now integral at the bakery and an alternative grain movement has grown in the UK, in part inspired by YQ. Figure: Attendees at the UK Grain Lab 2017 learn how to
make wholegrain sourdough bread with ORC Wakelyns Population flour. (Photo: ORC)
Practical recommendations
When developing a genetically diverse crop, it is important to consider its function and value across the whole value chain. Collaboration with seed companies, grain traders, millers and bakers is necessary for successful marketing. This can create reliable interactive processes, yet official monitoring of quality and safety remain important.
