Market Landscape Report - Festivals
89
Denis Doeland E-mail | [email protected] Twitter | @denisdoeland Facebook | facebook.com/ddmcaofficial LinkedIn | nl.linkedin.com/denisdoeland Blog | www.denisdoeland.com Web | www.ddmca.com Phone | +31 (0)6-13520250 Market Landscape Report Festivals vs 1.0 | 22 april, 2014 Competitive Intelligence for Companies and Brands
-
Upload
denis-doeland -
Category
Documents
-
view
221 -
download
2
description
Scanning social media channels of festivals can reveal much about what a specific festival believes about social media marketing and their target audience. Changes in messages can reveal new product offerings, new production processes, a new branding strategy, a new positioning strategy, a new segmentation strategy, line extensions and contractions, problems with previous positions, insights from recent marketing or product research, a new strategic direction, a new source of sustainable advantage, or value migrations within the EDM industry. In this report you will find a two week snapshot of Tomorrowland, XO Festival, Dance Valley, Awakenings and Mysteryland.
Transcript of Market Landscape Report - Festivals
Denis Doeland E-mail | [email protected] Twitter | @denisdoeland Facebook | facebook.com/ddmcaofficial LinkedIn | nl.linkedin.com/denisdoeland Blog | www.denisdoeland.com Web | www.ddmca.com Phone | +31 (0)6-13520250
Market Landscape Report Festivals vs 1.0 | 22 april, 2014
Competitive Intelligence for Companies and Brands
Festivals in the Landscape As of Apr 19, 2014
Festivals with Social Presences As of Apr 19, 2014
Top Twitter Social Content
Twitter Summary As of Apr 19, 2014 (Slide 1 of 2)
Twitter Summary As of Apr 19, 2014 (Slide 2 of 2)
Top 12 Twitter Content As of Apr 19, 2014 (Slide 1 of 3)
Top 12 Twitter Content As of Apr 19, 2014 (Slide 2 of 3)
Top 12 Twitter Content As of Apr 19, 2014 (Slide 3 of 3)
Twitter Metrics
As of Apr 19, 2014 Twitter Followers
Apr 6, 2014 - Apr 19, 2014 Growth in Twitter Followers
Apr 6, 2014 - Apr 19, 2014 Tweet Volume
Apr 6, 2014 - Apr 19, 2014 Tweet Volume by Day
Apr 6, 2014 - Apr 19, 2014 Engagement Rate for Tweets
Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of these festivals own tweets during this time period.
Apr 6, 2014 - Apr 19, 2014 Average Engagement Rate per Tweet
Average Engagement Rate per Tweet The average number of interactions (retweets and favorites), per thousand followers, of these festivals tweets during this time period.
Apr 6, 2014 - Apr 19, 2014 Total Engagement for Tweets
Tweet Engagement Total The total number of retweets and favorites of these festivals own tweets during this time period.
Apr 6, 2014 - Apr 19, 2014 Average Total Engagement per Tweet
Average Engagement Total per Tweet The average number of interactions (retweets and favorites) of these festivals tweets during this time period.
Apr 6, 2014 - Apr 19, 2014
Tweet Volume vs. Average Total Engagement per Tweet
Average Engagement Total per Tweet The average number of interactions( retweets and favorites) of these festivals tweets during this time period.
Top Facebook Social Content
Facebook Summary As of Apr 19, 2014 (Slide 1 of 2)
Facebook Summary As of Apr 19, 2014 (Slide 2 of 2)
Top 12 Facebook Content As of Apr 19, 2014 (Slide 1 of 3)
Top 12 Facebook Content As of Apr 19, 2014 (Slide 2 of 3)
Top 12 Facebook Content As of Apr 19, 2014 (Slide 3 of 3)
Facebook Metrics
As of Apr 19, 2014 Facebook Likes
Apr 6, 2014 - Apr 19, 2014 Growth in Facebook Likes
Apr 6, 2014 - Apr 19, 2014 Facebook Post Volume
Apr 6, 2014 - Apr 19, 2014 Facebook Post Volume by Day
Apr 6, 2014 - Apr 19, 2014 Engagement Rate for Facebook Posts
Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on these festivals Facebook pages during this time period.
Apr 6, 2014 - Apr 19, 2014 Average Engagement Rate per Facebook Post
Facebook Average Engagement Rate per Post The average number of interactions (likes, comments, and shares), per thousand Page Likes, of posts on these festivals Facebook pages during this time period.
Apr 6, 2014 - Apr 19, 2014 Engagement Total for Facebook Posts
Facebook Post Engagement Total The total number of likes, comments, and shares of posts on these festival Facebook pages during this time period.
Apr 6, 2014 - Apr 19, 2014 Average Engagement Total per Facebook Post
Facebook Average Engagement Total per Post The average number of interactions (likes, comments, and shares) of posts on these festivals Facebook pages during this time period.
Apr 6, 2014 - Apr 19, 2014
Facebook Post Volume vs. Average Engagement Total per Facebook Post
Facebook Average Engagement Total per Post The average number of interactions (likes, comments, and shares) of posts on these festival Facebook pages during this time period.
Top Google+ Social Content
Google+ Summary As of Apr 19, 2014 (Slide 1 of 2)
Google+ Summary As of Apr 19, 2014 (Slide 2 of 2)
Top 12 Google+ Content As of Apr 19, 2014 (Slide 1 of 3)
Top 12 Google+ Content As of Apr 19, 2014 (Slide 2 of 3)
Top 12 Google+ Content As of Apr 19, 2014 (Slide 3 of 3)
Google+ Metrics
As of Apr 19, 2014 Google+ Plus Ones
Apr 6, 2014 - Apr 19, 2014 Growth in Google+ Plus Ones
Apr 6, 2014 - Apr 19, 2014 Google+ Post Volume
Apr 6, 2014 - Apr 19, 2014 Google+ Post Volume by Day
Apr 6, 2014 - Apr 19, 2014 Engagement Rate for Google+ Posts
Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on these festivals Google+ pages during this time period.
Apr 6, 2014 - Apr 19, 2014 Average Engagement Rate per Google+ Post
Google+ Average Engagement Rate per Post The average number of interactions (+1s, comments, and reshares), per thousand Page +1s, of posts on these festivals Google+ pages during this time period.
Apr 6, 2014 - Apr 19, 2014 Engagement Total for Google+ Posts
Google+ Posts Engagement Total The total number of plus ones, comments, and reshares of posts on these festivals Google+ pages during this time period.
Apr 6, 2014 - Apr 19, 2014 Average Engagement Total per Google+ Post
Google+ Average Engagement Total per Post The average number of interactions (+1s, comments, and reshares) of posts on these festivals Google+ pages during this time period.
Apr 6, 2014 - Apr 19, 2014
Google+ Post Volume vs. Average Engagement Total per Google+ Post
Google+ Average Engagement Total per Post The average number of interactions (+1s, comments, and reshares) of posts on these festivals Google+ pages during this time period.
Top YouTube Social Content
YouTube Summary As of Apr 19, 2014 (Slide 1 of 2)
YouTube Summary As of Apr 19, 2014 (Slide 2 of 2)
Top 12 YouTube Content As of Apr 19, 2014
YouTube Metrics
As of Apr 19, 2014 YouTube Subscribers
Apr 6, 2014 - Apr 19, 2014 Growth in YouTube Subscribers
Apr 6, 2014 - Apr 19, 2014 YouTube Post Volume
Apr 6, 2014 - Apr 19, 2014 YouTube Post Volume by Day
Apr 6, 2014 - Apr 19, 2014 Engagement Rate for YouTube Posts
YouTube Posts Engagement Rate The total number of likes, dislikes, and comments, per thousand likes, of videos on these festivals YouTube channels during this time period.
Apr 6, 2014 - Apr 19, 2014 Average Engagement Rate per YouTube Post
YouTube Average Engagement Rate per Post The average number of interactions (likes, dislikes, and comments), per thousand Likes, of videos on these festivals YouTube channels during this time period.
Apr 6, 2014 - Apr 19, 2014 Engagement Total for YouTube Posts
YouTube Posts Engagement Total The total number of likes, dislikes, and comments of videos on these festivals YouTube channels during this time period.
Apr 6, 2014 - Apr 19, 2014 Average Engagement Total per YouTube Post
YouTube Average Engagement Total per Post The average number of interactions (likes, dislikes, and comments) of videos on these festivals YouTube channels during this time period.
Apr 6, 2014 - Apr 19, 2014
YouTube Post Volume vs. Average Engagement Total per YouTube Post
YouTube Average Engagement Total per Post The average number of interactions (likes, dislikes, and comments) of videos on these festivals YouTube channels during this time period.
Top Instagram Social Content
Instagram Summary As of Apr 19, 2014 (Slide 1 of 2)
Instagram Summary As of Apr 19, 2014 (Slide 2 of 2)
Top 12 Instagram Content As of Apr 19, 2014
Instagram Metrics
As of Apr 19, 2014 Instagram Followed By
Apr 6, 2014 - Apr 19, 2014 Growth in Instagram Followed By
Apr 6, 2014 - Apr 19, 2014 Instagram Post Volume
Apr 6, 2014 - Apr 19, 2014 Instagram Post Volume by Day
Apr 6, 2014 - Apr 19, 2014 Engagement Rate for Instagram Posts
Instagram Posts Engagement Rate The total number of likes and comments, per thousand followers, of posts on this company's Instagram during this time period.
Apr 6, 2014 - Apr 19, 2014 Average Engagement Rate per Instagram Post
Instagram Average Engagement Rate per Post The average number of interactions (likes and comments), per thousand followers, of posts on these festivals Instagram during this time period.
Apr 6, 2014 - Apr 19, 2014 Engagement Total for Instagram Posts
Instagram Posts Engagement Total The total number of likes and comments of posts on these festivals Instagram during this time period.
Apr 6, 2014 - Apr 19, 2014 Average Engagement Total per Instagram Post
Instagram Average Engagement Total per Post The average number of interactions (likes and comments) of posts on this company's Instagram during this time period.
Apr 6, 2014 - Apr 19, 2014
Instagram Post Volume vs. Average Engagement Total per Instagram Post
Instagram Average Engagement Total per Post The average number of interactions (likes and comments) of posts on these festivals Instagram during this time period.
SEO
As of Apr 19, 2014 Homepage Title
As of Apr 19, 2014 Homepage Meta Description
As of Apr 19, 2014 Homepage Meta Keywords
As of Apr 19, 2014 Moz Domain Authority
Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Apr 6, 2014 - Apr 19, 2014 Moz Domain Authority by Day
Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
As of Apr 19, 2014 Moz External Links
Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
Apr 6, 2014 - Apr 19, 2014 Moz External Links by Day
Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
As of Apr 19, 2014 Moz Domain Authority vs. Moz External Links
Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
Competitive Intelligence For Busy Marketers
