Manual with sample images for product photography For market images, we retouch the color and...

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Transcript of Manual with sample images for product photography For market images, we retouch the color and...

  • Copyright ©2018 GS1 Sweden2016-06 Version 1

    Manual with sample images for product photography

  • Copyright ©2018 GS1 Sweden2016-06 Version 1

    This is an overview of how we photograph market images in Validoo. The angle of the market image is predefined, in order to get a uniform appearance.

    See sample images on the following pages.

    The photographing includes: − One market image − One to three planogram images, depending on the product and packaging.

    Retouching and uploading of the images, along with quality assurance, is included.

    For market images, we retouch the color and contrast, create a clipping path and follow the technical image settings based on GS1 global standards for product images. We also remove dust and scratches, small damages to the product and minimizes glare and reflections. Removal of best-before- dates is an additional service.

    For planogram images, we retouch color and contrast. We follow the technical image settings based on GS1 global standards for product images.

    Performance and area of use:

    − The recommended view for a market image is an image with perspective. The image is intended for marketing, and the longest side of the image is at least 2400 pixels. Retouching, along with clipping path, is included.

    − The mandatory view for planogram image is a straight-on front image. Usually one image “branded” side and one image from top is photographed as well. The images are intended for merchandising in stores. The longest side of the image is 500 pixels.

  • 2013-11 Version 1 Copyright ©2018 GS1 Sweden

    BUCKET - CUP -

    JAR - BRANDLESS LID

    BUCKET - BRANDLESS LID

    CAN - METALL BRANDLESS LID

    BOTTLE - GLAS

    BOTTLE - PLASTIC

    SPRAYBOTTLE -

    CAN - METALL

    BOTTLE - GLAS

    CUP -

    BOTTLE - PLASTIC

    -1-

    1

    4

    2

    5

    3

    6

    7 8 9

    10 11 12

  • 2013-11 Version 1 Copyright ©2018 GS1 Sweden

    JUG -

    POUCH - POUCH - BAG -

    BAG -

    TUBE -TUBE - TUBE -

    JUG -

    BAG - BAG -

    DISPENSER-

    -2-

    13 14 15

    16 17 18

    19 20 21

    22 23 24

  • 2013-11 Version 1 Copyright ©2018 GS1 Sweden

    TRAY - TRAY -

    SHRINKWRAPPED - SHRINKWRAPPED -

    SHRINKWRAPPED -

    WRAPPER -

    TRAY - SHRINKWRAPPED -

    WRAPPER - WRAPPER -

    SHRINKWRAPPED -

    WRAPPER -

    -3-

    25

    28

    31

    26 27

    29 30

    32 33

    34 35 36

  • 2013-11 Version 1 Copyright ©2018 GS1 Sweden

    SHRINKWRAPPED - SHRINKWRAPPED - PINPACK

    CARD - PIN PACK BRICK -

    BOX - BOX -

    BRICK - GABLE TOP -

    MULTIPACK -

    BOX -

    BLISTER PACK -

    SHRINKWRAPPED -

    -4-

    37 38 39

    40 41 42

    43 44 45

    46 47 48

  • 2013-11 Version 1 Copyright ©2018 GS1 Sweden

    NET-

    NOT PACKEDV -

    CARTON -

    NOT PACKED - NOT PACKED -

    CARTON - CYLINDER -

    MULTIPACK - MULTIPACK -

    -5-

    49 50 51

    52 53 54

    55 56 57