Photo Retouch Guidelines 2015 - EF Graphics Photo Retouch Guidelines 11 CLIPPING PATH is the proper

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Transcript of Photo Retouch Guidelines 2015 - EF Graphics Photo Retouch Guidelines 11 CLIPPING PATH is the proper

  • Photo Retouch Guidelines 2015

  • Contents

    Photo Retouch Guidelines

    Naming and Tagging 1 Crop 2-5

    Color Match for Print and Web 6

    Reflection 7

    Shadow 8

    Angle 9

    Layers & Paths 10

    POG 11

    Ang les 12

    Shadows No Reflection Placement 13

    Shadows & Reflection Placement 14

    Photo Retouch Guidelines 1

    FILE NAME All files must be properly named before distribution or release and must use the following convention:

    Part# or sku# - colorwaycode - angle# - psd or jpg ex. RE3000_02-1.psd

    TAGGING AND DAM UPLOAD Major Tom uploading process

    1. FOR WEB SERVICES JPEGS - Select view (a dropdown menu under “information”) DO NOT USE LEGACY WORDS eg “hero shot”, “front” Use number that matches image angle number eg 1, 2, 3 etc. Please see MT PCM document for more detail.

    2. FOR PSD images needing Keywords (under “keywords” tab) Many applicable keywords are already created in folding menu, otherwise create new ones. Please have IMM provide proper keywords in photo request.

    FILE SPECIFICATIONS Product images should ONLY include images cropped and released as follows: Images must match baselines, center point, margins, and shadows as specified. 1800x1800 PSD one copy to the MAIN appropriate Major Tom folder. 1000x1000 JPG, one copy to appropriate WEB SERVICES folder. sRGB color space Black point 10 White point 255

    Naming and Tagging

  • Crop Original Crop 1” Crop

    2 Photo Retouch Guidelines

    Crop

    3Photo Retouch Guidelines

    Crop angle of image

    Crop bottom image

    Crop tool Crop tool

    Crop to end of reflection

    1”

    • 1 inch space from bottom of image to crop mark for consistency. • View 1/4 reflection of product below crop.

    Crop bottom image reflection

    Crop bottom image no reflection

  • Crop layout top

    Crop layout top

    1”

    1”

    Crop

    4 Photo Retouch Guidelines

    Crop

    5Photo Retouch Guidelines

    Crop layout center

    Crop layout center

    Crop layout preffered

    Crop layout preffered

  • Print

    Web

    C M Y K

    R G B

    65 36 0 0

    74 106 200

    Reflection

    7Photo Retouch Guidelines

    Color Match for Print and Web

    6 Photo Retouch Guidelines

    PR Folder

    Separate folders for color value • APPROVED (Complete for web and package) • CMYK - Package • RGB - Website • Unretouched Images

    40% opacity of gradient

    40% opacity of gradient

    Show depth of straight-on shots

    40% opacity of gradient

    40% opacity of gradient

  • Shadow

    8 Photo Retouch Guidelines

    Angle

    Detail Shadow Dark Center

    Solid Shadow

    Detail Shadow

    Gradiate Edge

    9Photo Retouch Guidelines

    1

    2 3

    4

    5

  • Layers and Paths

    10 Photo Retouch Guidelines

    POG

    11Photo Retouch Guidelines

    CLIPPING PATH is the proper name for the path.

    Place CLIPPING PATH at the top.

    Place layers in proper order. Image and adjustments in a COMPOSITE folder.

    All layers to be named properly.

    Original image before changes, to be placed behind the White Background.

    CLIPPING PATH

    COMPOSITE

    Retouching Notes

    POG ONLY POG images should be saved at 1800 pixels in the longest dimension. Cropped to packaging edge. sRGB color profile, saved as tiff.

    POG is placed into filename.

    Sample filename: EA6500-POG_1.tif

    1800 px

    1800 px

    1800 px

  • Web Shadow / Package Reflection Angles

    12 Photo Retouch Guidelines 13Photo Retouch Guidelines

    • New angle of product

    IMAGE FOR WEBSITE SHADOW ________________

    PACKAGE FOR WEBSITE REFLECTION ________________

  • Shadow

    14 Photo Retouch Guidelines Photo Retouch Guidelines

    Lifestyle

    15