CASE STUDY

CAREER EVENT

MANPOWERGROUP

EBEC Challenge Zagreb 2018

1. ManpowerGroup

ManpowerGroup is a multinational company based in Milwaukee, USA.

For nearly 70 years, ManpowerGroup companies around the world provide

comprehensive solutions in the field of employment and human resource

development.

As the largest and most innovative global company in its industry,

ManpowerGroup with more than 30,000 employees in 3,000 offices and 80

countries and territories, annually conducts 12 million interviews in search of the

best talents we are successfully employing at our 400,000 customers.

Employees with the right skills and experience have become the most prized

resource. Manpower's solutions in the field of permanent employment provide the

skills and experience you can continue to win.

It also offers all human resource services from recruitment and selection to

testing and interviewing to reduce your employment time and costs.

2. Introduction

Student Božo is standing on the crossroads of his life. He is preparing to finish

Faculty of applied engineering sciences (FAES). The only thing he was focused on

during his student life was getting excellent grades on exams. Full of self-

confidence he went on a job interview but employer rejected him and he didn't get

the job. He was confused and disappointed. He went to the Faculty library to find

the answer why this happened.

He realised that he's missing skills that employers value the most: team work,

communication organizational skills, time management, creativity, initiative etc. But

there was a problem – some skills you just can't get out of books. Luckily he saw an

add form a student association “Potentials” about a training day – event devoted to

training students for their future jobs and connecting students with companies.

When he came to the workshop he noticed that there was only two people

participating in this event besides him. He was skeptical but he stayed.

At the end of the workshop Božo was thrilled with new knowledge he acquired.

The main organizer announced to his small audience that this was the last

workshop because of low attendance and a lack of money. Driven by this positive

experience he decided to do whatever is in his power to help the mission of the

student association – teach students, train their soft skills - live. Other two

participants of the workshop weren't satisfied with workshop because it reminded

them too much of the boring lectures at their faculty. He realised that if he wanted

the idea to live, he must come up with new ways of transferring these skills to

students using the latest technology to achieve that goal.

HERE IS WHERE YOU COME UP – BOŽO NEEDS YOUR HELP

Help him design a good promotion campaign and workshop content using modern

technology so nobody would ever find himself in situation as Božo before workshop.

3. The Task

The task is to devise an event (workshop, course, competition, different activities and

so on) that would help students in their further development and acquiring the skills

and knowledge needed to find a dream job. It is necessary to devise the organization

of the event and its promotion in order to make the response as big as possible,

bearing in mind market and student requirements and the feasibility of this event in

Zagreb or online. For the whole project it is possible to use limited funds, 10 000 kn.

To present the solution, it is needed:

- run the analysis of student population (define their interests, needs, strengths,

advantages and disadvantages). Think from your point of view, about your

needs as a student and knowledge you haven’t acquired, but are needed for

development of your career

- run the analysis of the current market. Adjust the workshops to engineering

field, especially to deficit professions

- devise an event where students will master the skills needed for development

of their career. Think of the workshops as interactive, without using traditional

tools used in faculty (Powerpoint and written exams). Be creative and think

outside of the box

- estimate how will the event effect the student population and positive changes

that it might bring

- define channels and ways of promotion in order to get through to student

population. Answer why is that kind of promotion better than the ones already

known and how would you make yourself interested in certain event.

For additional help in presenting the solution pay attention to the next section - points

4. Points

The result will be awarded points according to the following categories:

Presentation 0-20

Innovative thinking 0-20

Feasibility 0-20

Influence on students (plan on how will your project and knowledge/skills which will students acquire during the Career

Day help them)

0-10

Promotion (channels, techniques of promoting, applicability in certain

environment)

0-15

Benefit for employers 0-25

5. Presentation

The solutions have to be presented in a PPT presentation with maximum duration of

5 minutes. After the presentation there will be 5 minutes available for questions from

the jury and Topic team.

Send your solutions to casestudy@best.hr .

Good luck to all participants of Case Study competition from BEST

Zagreb!