Managing the crowd- HBR article
Click here to load reader
-
Upload
abhishek-kyal -
Category
Marketing
-
view
136 -
download
1
description
Transcript of Managing the crowd- HBR article
MANAGING THE CROWD
PRESENTATION BY :ABHISHEK KYAL
+ SOURCING=
Crowd sourcing is the process of getting work done, usually online, from a crowd of people.
CROWDSOURCING
• Accelerate Innovation
• Share Ideas
• Re-invent Business Model
• Engage Consumers or Citizens
• Save Cost
• Increase Efficiency
WHEN AND HOW TO CROWD SOURCE
THERE ARE FOUR MAIN APPROACHES TO CROWD SOURCING
ONTESTOLLABORATIVE COMMUNITIESOMPLEMENTORS
&LABOUR MARKET
TO TAKE THE FULL ADVANTAGE OF CROWD-POWERED INNOVATION , WE NEED TO UNDERSTAND WHAT KIND OF PROBLEMS, BENEFITS CROWDS CAN OUTPERFORM FOR CERTAIN TYPES OF PROBLEMS
PURPOSE CHALLENGES BEST USE
GENERATING SOLUTION TO COMPLEX PROBLEM
THROUGH LARGE SCALE AND
DIVERSE INDEPENDENT
IDENTIFY THE PROBLEM CROWD CAN
HANDEL AND THE PROBLEM MUST BE
GENERAL
HIGHLY CHALLANGING
TECHNICAL, ANANALYTICAL, CREATIVITY OR
ASTHETIC PROJECTS
CONTESTS
WIKI,OPEN-COLLABORATION
PROJECT,FAQ’s,
LACK OF SHARED CULTURE AND
COHESIVENESS, MAKING HARDER TO
CONTROL,INTELECTUAL PROPERTY CANNOT BE
PROTECTED
AGGREGATING A LARGE NO OF
DIVERSE CONTRIBUTION INTO A VALUE CREATING
WHOLE
COLLABORATIVECOMMUNITIES
PURPOSE CHALLENGES BEST USE
ENCOURAGING INNOVATIVE
SOLUTION TO USERS DIFF. PROB. WITH
YOUR CORE PRODUCT
TECHNOLOGICALLY DAUNTING TO PROVIDE ACCESS AND INF. IN THE CORE PRODUCT WHILE
PROCTECTIN TOUR ASSETS
OPEN OPERATIONAL,PRODUCT,CONTENT
MASHUP,APPS.
WELL-ESTAB CATEGORIES OF WORK
CAN BE DESCRIBED AND EVELUATED,HUMAIN COMPUTATION AND
REPEATED TASK
IDENTIFYING WHICH PROB TO FARM OUT
AND WHO IN THE ORG.WILL LABOUR POOL IS DIFFICULT.
EFFICIENTLY AND FLEXIBLY
MATCHING TALENT OR DISCRETE TASK.
COMPLEMENTORS
LABOR MARKETS
CO-RELATION
Co-creation is a form of ECONOMIC STRATEGY that emphasizes
the generation and ongoing realization of mutual Company-Customer value. It views markets as platforms for firms and active customers to share , combine and renew each other's resources and capabilitiesto create value through new forms of interaction, service and learningmechanisms.
IDENTIFY LARGE PROBLEM
DEVELOP HYPOTHESES
CONDUCT EXPERIMENT TO TEST HYPOTHESES
CONTINIOUSLY GENERATE NEW INSIGHTS FROM DATA
LEARN BY
“LISTENINGLOUDELY”
REALIGNTHE
CROWD
BE OPENIN THEWAYSTHAT
MATTERS
THREE APPROACHES BY TED