Making of Babyoye
-
Upload
techved-consulting -
Category
Entertainment & Humor
-
view
1.479 -
download
0
description
Transcript of Making of Babyoye
Baby OyeThe making of
www.techved.com
Kickoff meetingwhere Baby Oye approached us for improving online sales by redesing
U W V DC
To solve it, we used this process:
www.techved.com
User Research – Focus groupwhere expecting parents & parents with children between 0-3 years were interviewed to understand• their buying patterns
• what they are looking for while buying for their kids
• their online behavior
U W V DC
www.techved.com
Baby Oye Focus Group
www.techved.com
Research – Findings
Trust
Quality
Brand
Buying assistance
Social validation
where we discovered factors for purchase decision for baby products
95%
80%
70%
49%
45%
U W V DC
www.techved.com
Conceptualizationwhere we brainstormed several design solutions based on business goals and the target audience's needs.
U W V DC
www.techved.com
Wireframingwhere we prototyped several design approaches to determine the best solution for the given business problem with regular client participation
U W V DC
www.techved.com
Wireframe - Homepage www.techved.com
Wireframe – Search results page www.techved.com
Visual Designwhere we aesthetically enhanced the wireframe to emphasize the brand, functionality and information on the website with regular client participation.
U W V DC
www.techved.com
Version 1 Version 2www.techved.com
Version 3 Version 4 www.techved.com
Final Version www.techved.com
Deliverywhere we launched the site and analyzed the impact our design had on the business
U W V DC
www.techved.com
Impact on businessConversion rates
Average cart size
Sales and Visibility of low selling items
U W V DC
Bounce rates
Cart abandons
www.techved.com
How can we help your business?
B – 203, Laxmi SadanThakur VillageKandivli (E)MumbaiIndia
16 – B, Acharya NiketanDelhiIndia
Building 3, Zhenbei RoadShanghaiChina
Level 5.01Collins StreetMelbourne VictoriaAustralia
For queries, contact Techved ConsultingPhone: (022) 40063005Website: www.techved.com
www.techved.com