Baby OyeThe making of

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Kickoff meetingwhere Baby Oye approached us for improving online sales by redesing

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To solve it, we used this process:

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User Research – Focus groupwhere expecting parents & parents with children between 0-3 years were interviewed to understand• their buying patterns

• what they are looking for while buying for their kids

• their online behavior

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Baby Oye Focus Group

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Research – Findings

Trust

Quality

Brand

Buying assistance

Social validation

where we discovered factors for purchase decision for baby products

95%

80%

70%

49%

45%

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Conceptualizationwhere we brainstormed several design solutions based on business goals and the target audience's needs.

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Wireframingwhere we prototyped several design approaches to determine the best solution for the given business problem with regular client participation

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Wireframe - Homepage www.techved.com

Wireframe – Search results page www.techved.com

Visual Designwhere we aesthetically enhanced the wireframe to emphasize the brand, functionality and information on the website with regular client participation.

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Version 1 Version 2www.techved.com

Version 3 Version 4 www.techved.com

Final Version www.techved.com

Deliverywhere we launched the site and analyzed the impact our design had on the business

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Impact on businessConversion rates

Average cart size

Sales and Visibility of low selling items

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Bounce rates

Cart abandons

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How can we help your business?

B – 203, Laxmi SadanThakur VillageKandivli (E)MumbaiIndia

16 – B, Acharya NiketanDelhiIndia

Building 3, Zhenbei RoadShanghaiChina

Level 5.01Collins StreetMelbourne VictoriaAustralia

For queries, contact Techved ConsultingPhone: (022) 40063005Website: www.techved.com

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