#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact social media"
Making an Impact with Social Media - #OutreachDigital
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Transcript of Making an Impact with Social Media - #OutreachDigital
Hannah ThorpeHead of Client Experience – White.net
@hannahjthorpe
@hannahjthorpe
UNDERSTAND – IMPLEMENT – MEASURE
UNDERSTAND
UNDERSTAND – IMPLEMENT – MEASURE
@hannahjthorpe
“Commander’s Intent empowers initiative, improvisation, and adaptation by providing guidance of what a successful outcomes looks like.”
Chad Storlie
UNDERSTAND – IMPLEMENT – MEASURE
@hannahjthorpe
UNDERSTAND – IMPLEMENT – MEASURE
@hannahjthorpe
• Altruists• Careerists• Hipsters• Boomerangs• Connectors• Selectives
IMPLEMENT
UNDERSTAND – IMPLEMENT – MEASURE
@hannahjthorpe
EFFICIENCY
• ManageHootsuiteTweetdeck
• Monitor Google AlertsTalkwalker
• Timings & Seasonality daysoftheyear.comRival IQ
@hannahjthorpe
UNDERSTAND – IMPLEMENT – MEASURE
MEASURE
• Social Following & Engagement
• Traffic
• Conversions
UNDERSTAND – IMPLEMENT – MEASURE
@hannahjthorpe
UNDERSTAND – IMPLEMENT – MEASUREApplause Amplification Conversation
@hannahjthorpe
UNDERSTAND – IMPLEMENT – MEASURE
Cross Webmaster Toold with google analytics @hannahjthorpe
Google Analytics channels versus Google Search Console’s Search Analytics data
UNDERSTAND – IMPLEMENT – MEASURE
@hannahjthorpe
Google Analytics > Conversions > Multi-Channel Funnels >Top Conversion Paths
@hannahjthorpe
QUESTIONS?