Making impact
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MAKING IMPACTARIK FRAIMOVICH@ARIKFR
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WHO AM I? SOCIAL MEDIA GEEK
Social Media Geek
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STUFF I’VE DONE
QassamCount
on Facebook
@moked
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HMMM… PEOPLE TURN THEIR AVATARS GREEN IN SUPPORT OF #IRANELECTION
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TURNING AVATAR GREEN? THERE’S LET’S MAKE AN APP FOR THAT
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(While I was still making final changes)
IT ALL STARTED WITH 1-TWEET
http://twitter.com/ninavizz/status/2206847293
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20 MINUTES LATER – 300 PEOPLE2 HOURS LATER – 2,000 PEOPLE12 HOURS LATER – 22,000 PEOPLE1 WEEK LATER – OVER 230,000 PEOPLE
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OVER 20 OF TWITTER’S FEATURED USERS USED IT
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(Including @al3x – Twitter’s Ex-API Team Lead Developer)
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WHY DID IT WORK?
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1. TWEETS ARE VIRAL
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2. ONE-CLICK IS SIMPLE. SIMPLE IS ENGAGING.
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3. TIMING IS EVERYTHING
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ROI?THE COST
6 hours of work$50/mo for hosting$10/y for domain name
THE IMPACT
Over 230,000 people used itOver 23,000,000 people exposed to the message
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REMEMBER: ALL IT TAKES IS TO BE A LITTLE CREATIVE
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@ARIKFR
THANK YOU.
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IMAGES FROM:http://www.flickr.com/photos/bufivla/3619927485/sizes/m/http://www.flickr.com/photos/7969902@N07/476909988/sizes/l/http://www.flickr.com/photos/dahlstroms/4083220012/sizes/l/