HOW SOCIAL MEDIA IS MAKING AN IMPACT ON FORTUNE 100 COMPANIES

OVERVIEW

How Social Media is Changing the World Statistics of Fortune 100 Using Social Media

Channel Fortune 100 Companies on Twitter What Twitter Can Do For Your Business Fortune 100 Companies on Facebook What Facebook Can Do For Your Business Fortune 100 Companies on Corporate Blogs What Blogs Can Do For Your Business Other Social Media Tools Your Business Can Use

HOW SOCIAL MEDIA IS CHANGING THE WORLD

SOCIAL MEDIA STUDY BY BURSON-MARSTELLER

The study examined the Fortune 100’s current use of key social media tools including Twitter, Facebook, Fanpages and Blogs

Twitter -The study tallied official Twitter accounts for Fortune 100 companies

Facebook-The study identified whether there was an established Facebook fan page for each company within the Fortune 100.

Blogs -The study tallied whether each Fortune 100 company had a branded corporate blog easily accessible from its corporate homepage

STATISTICS OF FORTUNE 100 USING SOCIAL MEDIA CHANNEL

FORTUNE 100 AND SOCIAL MEDIA

FORTUNE 100 COMPANIES ON TWITTER

% OF FORTUNE 100 COMPANIES HAVING TWITTER ACCOUNT

THEY POST AT LEAST 4 TIMES A WEEK

CURRENTLY THE FORTUNE 100 ARE USING TWITTER PRIMARILY

CURRENTLY THE FORTUNE 100 ARE USING TWITTER PRIMARILY

UNITEDHEALTH GROUP USING TWITTER

UnitedHealth Group started @ConnectingCare with Vice President and medical director of telehealth Jim Woodburn tweeting updates, responses, and announcements.

WALGREEN AND STATE FARM INSURANCE PROMOTING ON TWITTER

UPS RECRUITING ON TWITTER

Here, UPS posts a range of positions available in all of its different offices on @UPSjobs.

LARGEST 10 ACCOUNT FOR FORTUNE 100

The following chart marks the growth of the largest ten accounts over the past month (June 15 2009 – July 15 2009). The dramatic increases suggest the growing popularity of Twitter as a means of communication with stakeholders.

TECHNOLOGY INDUSTRY IS MOST ACTIVE ON TWITTER

LOCALLY FOCUSED TWITTER ACCOUNT

FORTUNE 100 COMPANIES ON FACEBOOK

FORTUNE 100 COMPANIES WITH FACEBOOK PAGE

CONSUMER FOCUSED

COCACOLA USE FACEBOOK TO INTERACT WITH CONSUMERS

COCACOLA USE FACEBOOK TO INTERACT WITH CONSUMERS

DELL USES FACEBOOK FOR DISCUSSION AND AS RESOURCES

DELL USES FACEBOOK FOR DISCUSSION AND AS RESOURCES

STATISTICS OF FORTUNE 100 COMPANIES ON FACEBOOK

29% are actively communicating via Fan Page compared to 54% using Twitter account

25% are both active on Twitter and Facebook

FORTUNE 100 COMPANIES ON COMPORATE BLOG

FORTUNE 100 COMPANIES WITH CORPORATE BLOG

WHAT DO THEY WRITE ABOUT?

Current projects External initiatives Corporation’s

community involvement

Corporation social responsibility involvement

MOST CORPORATE BLOG ARE AUTHORED BY EXECUTIVES

THEY MAINTAIN NUMBER OF BLOGS SPECFIC TO THEIR PRODUCTS OR SERVICES

EXAMPLES OF COMPANIES USING VARIOUS SOCIAL MEDIA PLATFORMS

FORD MOTOR PROMOTING MUSTANG WITH FACEBOOK PAGE

FORD MOTOR PROMOTING MUSTANG WITH TWITTER

FORD MOTOR PROMOTING MUSTANG WITH YOUTUBE CHANNEL

MICROSOFT PROMOTING INTERNET EXPLORER WITH FACEBOOK FAN PAGE

MICROSOFT PROMOTING INTERNET EXPLORER WITH TWITTER

MICROSOFT PROMOTING INTERNET EXPLORER WITH YOUTUBE

SOCIAL MEDIA FRAMEWORK

PerceptionEngagementOnline CommunityPersuadeLeverageEvaluate

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