Maite Ardèvol Sostenibilitat i Economia Circular...
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Transcript of Maite Ardèvol Sostenibilitat i Economia Circular...
Maite ArdèvolSostenibilitat i Economia [email protected]
Paul RomerKNOWLEDGE REVOLUTIONthe Nobel Memorial Prize in Economic Sciences (shared with William Nordhaus) in 2018.
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Economic growth occurs whenever people takeresources and rearrange them in ways that makethem more valuable.If economic growth could be achieved only bydoing more and more of the same kind ofcooking, we would eventually run out of rawmaterials and suffer from unacceptable levels ofpollution and nuisance. Human history teachesus, however, that economic growth springs frombetter recipes, not just from more cooking. Newrecipes generally produce fewer unpleasant sideeffects and generate more economic value perunit of raw material
Every generation has perceived the limits to growth that finite resources and undesirableside effects would pose if no new recipes or ideas were discovered. And every generationhas underestimated the potential for finding new recipes and ideas. We consistently fail tograsp how many ideas remain to be discovered. The difficulty is the same one we havewith compounding: possibilities do not merely add up; they multiply.
What if we
designed out
waste and
pollution?
What if we keep
products and
materials in use?
What if we
regenerate
natural systems?Source: Ellen Macarthur Foundation
Innovation
Improve somethingthat already exists
Disruption
to do something thatoverturns whatalready exists
Transformation
InnovationExponencial: Disruption
Disruption is not tochange the processes;
it is to create new markets
A GOOD DISRUPTION !
AUGMENTAR LA PRODUCTIVITAT DELS RECURSOS
SUPPLY RISK MITIGATION
NEW VALUE IN RELATIONSHIP WITH COSTUMERS AND SUPPLIERS
DIFFERENTATION
INCREASING BRAND VALUE
ACCESS TO NEW MARKETS
WHY NOW? WHY NOT?
COVID 19 MINDSET OPPORTUNITY FOR A CE?
NEW BUSINESS TRENDS
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EC = INNOVACIÓ REGENERATIVA
“ RESPONSABLE “ PER AL RE EQUILIBRI
ECOSYSTEMES
“ AMB IMPACTE +“ RESLIENT “ AMB PROPÒSIT
SOCIAL I EMPRESARIAL
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https://ec.europa.eu/info/strategy/priorities-2019-2024/europe-fit-digital-age/european-industrial-strategy_es
Trends
•International Initiatives :
•Participants: https://www.ellenmacarthurfoundation.org/programmes/systemic-initiatives/make-fashion-circular/participants
• I locals.
Classificació de la tendència*:
Make Fashion Circular. Circular Fibres.Source:https://www.ellenmacarthurfoundation.org/programmes/systemic-initiatives/make-fashion-circular
Mercat
Proves
pilot / tests
Fase
inicial / Recerca
*Tot i que algunes iniciatives a mercat, més projectes amb proves pilot /test
Commitment of the Government of Catalonia
National Agreement for the
Industry
Estratègies i iniciatives del Govern (exemples)
Government’s commitment towards circular economy
2020 Commitment renewed
Connecting to
INNOVATION
FUNDING CLUSTERSSTART-UPS
FOREIGNINVESTMENT
INTERNATIONALIZATION
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Ajuts Economia Circular
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Circular Economy Hotspot Catalonia 2020
cehotspot.cat@mediambientcat
@accio_cat#CEHotspotCAT
#CatalunyaCircular
http://www.cehotspot.cat/en/cehotspot-2020
READY TO START ?
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@accio_cat
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