MADC Digital Talk
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Transcript of MADC Digital Talk
![Page 1: MADC Digital Talk](https://reader036.fdocuments.net/reader036/viewer/2022081517/58a250611a28abe8738b5a6b/html5/thumbnails/1.jpg)
The Digital Mindset
Ashley RingroseSoap Creative & Bannerblog
+ random useless things
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A DIGITAL BRIEF
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5 min WorkshopCreate a banner (468x60) to support this TVC
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Shitty Brief
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ResultsA bunch of banner concepts?
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Status Quo of Digital vs Traditional
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What scares me as a digital creative?
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When traditional advertising people start to think digital. Then they steal our clients,
work, talent and awards
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Digital People suck at, while traditional are best at
Story TellingCopywriting
Selling in ideasWorking with media agencies
Getting big budgets >100k
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However the #1 reason why digital is better than advertising...
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We don’t have to do advertising From Iain Tate’s (Poke UK) talk
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+ No media needed+ No budget restrictions
+ Can just do it
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GAME
MOBILE APP
WIDGET
VIDEO SERIES
INTERACTIVE MOVIE
COMP
CONVERSATION (SOCIAL)
SURVEY
SERVICE
WE CAN MAKE A...
& MORE
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NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR
DIGITAL ADS
BUT BRIEF FOR DIGITAL SOLUTIONS
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THINK DIFFERENT FOR DIGITAL
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*Insight Stolen from Far Far’s Cannes Workshop
TRADITIONAL ADVERTISING
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DIGITAL ADVERTISING
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We should both be scared.
Breakthrough ideas NOT from agencies
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And the #1 Youtube channel in the world?
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Goodbye expensive digital graveyards
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Hello multiple digital touch points
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Niche
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Super Niche
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What about a site where people
post in postcards revealing secrets?
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What about a site where people post photos of stupid cats?
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What about a site about those
annoying ads on websites?
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One Function Website
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DATA IS SEXY
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WOULD YOU LIKE TO SEE YOUR SPENDING HABITS
OVER THE LAST 20 YEARS?
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YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED
THEY WILL MISS IT
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5 min Workshop (v2)Come up with digital ideas (not ads) to support
Campbell’s Chunky
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5 min Workshop (v3)Come up with a single function digital solution
for any brand
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DIFFERENT IDEAS?
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Good Luck**Actually no, lets maintain the status quo
Ashley Ringrosewww.soap.com.au
www.bannerblog.com.au