Macworld ac july29-pc

Mobilizing the EnterpriseMoving Away from 90s Infrastructure to a Cloud-centric Consumer Friendly Environment

August 3, 2012

Jacob Hsu, CEO

Philana Chen, VP Strategy

A Mobile World (A World Without PCs)

Good Morning!

Off to a Meeting

After the Meeting

Having Lunch?

No more fa piao!

Just kidding

Heading back to the office

Where’s the office?

You don’t go to the office, anymore.

The office is WHERE YOU ARE

Good Evening

Really? A World Without PCs?

Emerging Mobility

Purchasing Trends

Source: Citi Research Group, 7/8/12

Remote Access

Takeaway 1: Get ready for a world without PCs

- Centralize your data (cloud)- Have the right tools- Empower knowledge workers

- Improved user experience- Shift your focus from web

interface to mobile interface- Today’s consumers want

information instantly

Takeaway 2: Tailor your Business Processes for Consumer Behavior

Takeaway 3: Start now

- Work incrementally

Takeaway 2: Tailor your business processes for Consumer Behavior

Before 2007

Mobile app’s was something the mobile operators discussed at conferences

The Walled Garden

Telco EndUser

Rest of the Value Chain

After 2007

Mobile web & App’s

Telcos

EndUser

App Dev.

Service

Google

Apple

Service

Evolution 1

Connecting Buildings

Connecting People

Connecting Everything

Evolution 2

One

Two

Unlimited

Evolution 3

Micro-tasks

• I am mobile and urgently need …

• Messaging• Book, Check in• Search

Telematics

• Remote control• Entertainment• Communication• Robotics

Media & Entertainment

mCommerce

• Micropayments• Web Shop• Advertising• Check in/Loyalty/Shop

Finder

Constantly connected

• I am mobile and bored

• On demand streaming

• Real time streaming• Advertising

Why?Technology

Developer adoption Market reach

Price Business Models

Access/Bandwidth Exactly what a consumer want

Use camera for search

Mobile advertising

Push to talk – directconnect to customerservice

Wish ListsQR Bar Codereader

Same or personalizedsupply ofproducts

Create yourown locationservice. Shoplocator or buyonline

Paymentintegration

Augmentedreality

Paymentservices

Articles read on a computer

Source: 100 million articles saved by Read It Later users across all major web and mobile platforms.

Articles read on an iPhone

Articles read on an iPAD

How the iPAD is changing online reading

Conclusions> When a reader is given a choice about how to consume

their content, a major shift in behavior occurs. They shift that content to prime time and onto a device better suited for consumption.

> It appears that the devices users prefer for reading are mobile devices, most notably the iPad.

>Mobile devices are making it possible for readers to take

control once more.

On Line OnlyYou do all business online. Your objective is engagement and sales – of your products or services. Sample industries: online retailers, gaming, web publishers

This is your new storefront – always openYou do all business online. Your objective is engagement and sales – of your products or services. Sample industries: online retailers, gaming, web publishers

Leads GenerationYour business relies on a direct relationship with your clients. Your objective is customer acquisition. Sample industries: car dealerships, real estate, restaurants, utilities and insurance.

of large online advertisersdo not have

a mobile optimized site79%

Brand DriverYour business relies heavily on branding to differentiate itself from competitors. Your objective is awareness. Sample industries: entertainment, consumer products, pharmaceuticals.

Multi ChannelYour business operates both online and off. Your objective is to create a seamless experience between both. Sample industries: retailers, financial, telecom.

InformationYou have an information rich web site, and the users will have big benefits from a mobile version of the site. Sample industries are: Travel, commuting, …

Summary

>It is critical to have a web site that can be used by mobile users, give them a positive experience and support your business goals.

>“Look in the mirror”– Test your own site in a SmartPhone and an iPad

>What is your competition up to?>What could you easily do?>What would a mobile strategy look like?

The Key Challenge

>Picture about bigslowtough IT backend>Towards fast moving agile Mobile Frontend>Big ?

Case Studies

Symbio provides advanced software engineering and R&D co-creation services to the world's technology innovators.

Symbio is here to enable your technology vision and actualize tomorrow's market opportunities.

By working with Symbio's global technology experts and engineering centers, clients have been able to:> Accelerate software development cycles and speed time-to-market by as much

as 25%> Gain as much as 75% of cost efficiencies in R&D and product engineering, test,

and support operations> Improve end-user experience and customer satisfaction> Scale engineering capacity on-demand and release more products to market

Symbio from Customer Perspective

I want a scalable, reliable partner who delivers at the best prices

Scale Client

I want an innovation partner who can give me a competitive edge

Performance Client

I want a partner who “gets it”, understands my business, flexs for me

Relationship Client

I want a team that can augment my own technical limitations

Skill Gap Client

I want a partner who can deliver me a China market strategy

China Story Client

Basic Buying Behaviors Symbio Differentiators

Experts in Convergence: “Architects of Mobile + Cloud Software”

Innovation Co-Creation:“Partners to Create Tomorrow’s Innovations”

Global Expertise + Scale:“Best Expertise Everywhere, On-Demand”

Symbio is our trusted technology expert, our go-to partner for co-creating innovations

Taipei

Beijing

Chengdu

Nordics

> R&D Base: Beijing, Chengdu> Frontend Teams: Beijing, Shanghai, Taipei, Nordics cities, US cities> Sales Teams: Symbio Direct sales teams: APAC, EU, US

Cupertino

Sales & Solutions

Delivery

ShanghaiTokyo

Case 1

>RF>Nissan ABQ>Norwegian stuff

Case Airbiquity > Description

• Airbiquity is the global leader in the connected vehicle services market, with customers including: Ford, Hitachi, Motorola, Onstar, Shell, Nissan, Bosch etc.

• Bring value to Nissan Leaf owners by innovative mobile solutions for remote control of the electric vehicle.

> Solution• Symbio Team regarded as Airbiquity’s ODC team.• Provided technical capability to design, implement,

and maintain a cloud based back end solution and mobile apps for the end users.

> Accomplishments• Symbio helped Airbiquity to become a leader in the

telematics domain by providing customers with innovative mobile solutions.

> Technologies• iPhone, Android, Blackberry, J2ME

A global platform for delivery of connected vehicle services.

Case RF-Swedish sports

> Description• The world of sports in Sweden is organized in

a common federation, RF, managing different sports associations and clubs.

• About one third of the Swedish population are members in sports clubs.

> Solution• Symbio Team regarded as RF’s ODC team.• Provided technical capability to design,

implement, and maintain a cloud based back end solution and mobile apps for end users.

> Accomplishments• Symbio helped RF to ease administration for

the coaches and daily leaders within Swedish sports by introducing mobile solutions.

> Technologies• iPhone, iPad, Android, WP7, MS Azure

A mobile platform for the members of Swedish sports associations. Easing administration for members as well as adding social network services.

Case Orbit GMT

> Description• Orbit GMT is the market leader in the

development and production of monitoring systems for the aquaculture industry and a technology leader in feeding solutions.

> Solution• Symbio Team regarded as Orbit’s ODC team.• Provided technical capability to design,

implement, and maintain server side back end solution and mobile apps for end users.

> Accomplishments• Symbio helped Orbit to enhance the server

side capabilities to handle monitoring with mobile video streaming to a number of hand held devices, making remote operation a reality.

> Technologies• iPhone, iPad, Android, WP7

Using Mobile Video Solutions in Monitoring and Remote Operation of Modern Aquaculture.

Macworld ac july29-pc

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