Massey Uni July29 Making Money Online Clean

How to profitably publish financial

news online for free in NZ

Massey University Chancellor Lunchtime Seminar - July 29 - Albany


How media changedHow to make moneyHow to make it here


I fell in love at Massey….

at least twice


Radio Massey 89/90…


…and my wife.


Pretty Hate Machine1990 – Head like a Hole


Dreads on a druggie http://www.youtube.com/watch?v=6lzb-jYZrLE

http://www.youtube.com/watch?v=6lzb-jYZrLE


My lovely daughter -1993


The Downward Spiral


Daughter on Internet 1996


Daughter likes Trent Reznor


Trent Reznor is a new media genius

“Forget thinking you are going to make any real money from record sales. Make your

record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in

exchange (which means having the infrastructure to do so) and start building

your database of potential customers. Then, offer premium packages for sale & make

them limited editions / scarce goods”


How interest.co.nz makes money by

giving away its news for free


Here’s our 10 commandments


1. Keep costs low


Drink Instant coffeeCycle to work

Work from homeUse open sourceNever pay everDon’t advertise

Use free wherever


2. Google is god


Think Page RankGenerate google juice

The link economyThe Algorithm rules

SEO,SEMAdwords, Adsense


3. Worship your community


Use WordPressWelcome comments

Debate, Prod, PollHelp, invite, tolerate

Build, build, build


3. Share link love


Link to othersEmbed other mediaBe part of an online

communityAll about the hyperlink


4. Donate the news and sell the data


Give away news onlineCollect lots of dataSell it another formRates data to banks

Reserve BankNews sold to media


5. Be open and tolerant


There is no monopolyCompetitors = partnersDon’t try to hog stuff

Use other mediaEmbrace debate


6. Spread the gospel through

other media


TVNZ Breakfast/ClosupTV3 Sunrise/Campbell Radio Live/Marcus LushRadio NZ National Panel

NZHerald blogHerald on Sunday


7. Open your source and

be happy


Never pay a license feeEmbrace open source

Developer communitiesPlugins for Africa

Use the cloud


8. Be the best and link

to the rest


Don’t bother doing it allWe’re not alone

Focus on added valueShare link love

Focus on a niche


10. Focus on a lucrative niche

and nail it


2 mln New Zealanders roll over NZ$260 bln of mortgages and deposits

every 6-18 months0.01% = NZ$26 mln


Household finances

Housing value

Direct NZ shares

Direct foreign shares

Managed funds

Mortgages


It’s all about Interest Rates

and House Prices


•Interest.co.nz•120,000 readers•1 million pages•54% male•62% earn over 80k• 50% managers

Massey Uni July29 Making Money Online Clean

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