Lynd Factory English Version.

FACTORYInnovation | Design | Technology

INDEX

p.04 1. INNOVATION 1.1. Company Historyp.05 1.2. Company Historyp.06 1.3. Quality of Productionp.07 1.4. Distribution

p.08 2. DESIGN 2.1. Creative Processesp.09 2.2. Creative Networkp.10-11 2.3. Development Structures

p.12 3. TECHNOLOGY 3.1. Production Capacityp.13 3.1. Environmental Managementp.14-15 3.3. Equipment

1. INNOVATION

1.1. Company HistoryIn 1998, with the dream of three friends (Ademar, Ricardo and Ronaldo), it has started a sports shoe factory in the town of Nova Serrana, Minas Gerais, Brazil. With a few machines, few resources and some idealized models, they have started making shoes.

The Zoom Industry and Trade was born. Its initial production of 36 pairs/day was made at home’s garage at night, by their own associates. The trademark “ZOOM” was marketed for a few shopkeepers, due to the still small volume in those days. The company has developed and expanded its business fastly.

In 2001, product and brand were reformulated and came to be known by the name LINDI. From there, the industry came to national recognition, with its products being desired by major national retailers.

Today, in a new phase, with the LYND new brand, everything is thought out, created, manufactured, and marketed from the State of Minas Gerais. The brand has national notoriety and is recognized and desired by the final consumer.

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1. INNOVATION

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More than 15 years have passed and a lot has evolved in the structure of the industry. The company came from a makeshift garage with limited production to a complete industrial park that allows a continuous growth.

The structure that already had physical space of 8,000 square meters is being expanded, with the inauguration of the new building, with over 8,000 square feet. There will be, at all, 16,000 square meters of constructed area that allows growth of productive capacity for up to 200 thousand pairs per month.

LYND also invests in continuous modernization of their machines, with annual investments in top notch machinery, national and imported.

All this structure presented also considers the most important: people. More than 700 families realize their dreams through the work generated by the production of LYND footwear.

1 LYND CFO, Ricardo Lacerda.2 LYND Commercial Director, Ronaldo Lacerda.3 LYND Industrial Director, Ademar Silva.4 LYND Footwear Industries, Nova Serrana, MG, Brazil.

1.2. Productive Structures

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1. INNOVACIÓN

The LYND tennis shoe are produced within the strictest quality controls of the market, using inspected raw materials, with high standards and demanding excellence. The high technology involved in the production makes the footwear standardization of high quality. All this, plus a special affection, causes LYND to have one of the lowest defect rates in stores and a huge satisfaction on the part of consumers.

1.3 Quality of Production


1.4. Distribution

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Available for women, men and children, LYND has expanded its collection and its activities, reaching a much larger public. Today the industry produces sports and casual sneakers.

LYND has sales representatives in all States of Brazil, plus export partnerships. In addition to being present in the best shops of Brazil (already there are more than 7,000 retail outlets!!!), LYND products can be found also in some department stores and shoe shops in countries of Latin America, Asia and Europe.

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1. INNOVATION

2. DESIGN

Creations and agile development, in order to meet the needs of the market, seeking to explore the differential from LYND mark. All this is possible thanks to the integration of company’s knowledge and third parties, since the concept to product manufacturing.

Creative Processes


2. DESIGN

LYND works with trends’ looks, which orients itself according to collections. Also participates in international fairs and systematic research in various cities around the world (New York, London, Munich, Milan and Beijing, for example) with the objective of supplying of consumer information, behavior and fashion trends.

2.2. Creative Network

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Currently, LYND has a specialized design area to collect information, analyze and transform them into final product. The majority of products is developed internally, but there is also partnering with designers who work together, thus creating a network of ideas among those involved, further increasing the differential factors of the product.

2.3 Development Structures

2. DESIGN


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2. DESIGN

Production CapacityEach year LYND invests more in its industrial park, aimed at productive growth and quality excellence, following market trends and also the demands of their consumers.

Given this, in recent months, it was made a large investment in machinery to meet the new demands of the market, covering a greater amount of consumers:

Casual line: investments in quality and modeling are being made continually in order to satisfy the female public, which is increasingly informed and demanding. This production line is mechanized, with welding from the sole to the patent leather with automated fusible raw material, ensuring greater accuracy in the processes and a perfect finish of the casual LYND.

Sports line: constant market research grants LYND exclusive and independent collections, aiming at the full satisfaction of the public: both the bold visual as the comfort provided. Much of that comfort is due to the technology involved, which minimizes the use of seams on the patent leather and utilizes applied elements, generating less weight and more freedom of.

3. TECHNOLOGY


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3. TECHNOLOGY

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3.2. Environmental Management

Concern with the preservation of the environment is also in the focus of the company, which maintains strict control of pollutant emission, as well as solid waste reuse and material recycling.


Periodic maintenance, practical training and continuous investment in technological developments guarantee LYND to always be one step ahead of its main competitors. This concern in upgrading and innovation has ensured the company growths well above the market average, strengthening further the security of supply among manufacturer, retailer and consumer.

3.3. Equipment

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3. TECHNOLOGY

Lynd Factory English Version.

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