From Twitter to Streaming.Corporate Social (Media) Responsibility

Presentation by Giulio Lo IaconoCSR Manager - Enel

Lundquist Global Seminar Online CSR CommunicationsMilan – 21 October 2010

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Enel World Leader: the business results*

4 Continents

64.035 mil. euroRevenues (+4,7%)

16.044 mil. euroEBITDA (+12,1%)

95,000 MWGenerating capacity

267.8 TWhTotal net production

86.6 TWhRenewable net production

81.208Employees (+ 6,9%)

61 mil.Power and Gas Customers

*as of December 31° 2009

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Our Commitment Towards a Sustainable Future

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You do well by doing good

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Enel’s CSR: from Mission to Sustainability commitments

Enel’s mission is to generate and distribute value in the international energy market, to the benefit of our

competitiveness and the requirements of our customers, the investments of our shareholders and the expectations of

everyone who works with us. Enel acts in the service of communities, respecting the

environment with the intention of ensuring a better world to coming generations.

1. Responsible Growth2. Fight against climate change

3. Active dialogue with all stakeholders4. Provide a sustainable, affordable, accessible energy

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Full integration of CSR in Enel’s

industrial choices

Empoweringsynergies with

company business

Short Term Medium TermSUSTAINABILITY PLAN

2010-2014

Reporting

Since 2006 GRI A+

DJSI World and Stoxx

Commitments

Ethics

Stakeholder engagement

Protection of the environment

CSR: a strategic driver for Enel

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Code of Ethics and Sustainability Report

• The Code of Ethics, now adapted to our international perimeter,is applied to Enel and to all our Companies and joint-ventures worldwide.

• The Sustainability Report – monitoring over 450 KPIs, provides a clear, truthful and correct report of the results obtained in all sectors of relations with stakeholders as regards the principles and commitments entered into under the code of ethics, together with the goals for improvement established periodically. Enel applies these guidelines at the maximum theoretical level possible GRI-G3 (A+) since the birth of the guidelines.

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Enel’s Shareholders’ analysis as of February 2010

Focus on SRI Funds

SRI institutionsGeographical split (%)

SRI Funds

SRI institutions(#)

18,6 % of institutional

free float

18,6 % of institutional

free float 7,9 % of the total free float7,9 % of the total free float 5,5 % of the total sharesoutstanding

5,5 % of the total sharesoutstanding

ITA UK NA FR NL DE RoE RoW

October 2009 February 2010

2 6 4 4 3 3 59

13 16 16

2 3 34

5 6 6

6 5 4

5

4 3 2

1016 143

6 5 4

42 5

3

4 5 512 9 9

7

7 8 8

27 2125

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December2003

September2005

December2006

December2007

September2008

July 2009 February2010

ITA UK NA FR NL DE RoE RoW

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The internet, social media and stakeholder engagement

Enel Sharing

Enel Sharing

Enel Sharing

Enel Sharing

Enel Sharing

Enel SharingEnel Sharing

Enel Sharing

Enel Sharing

Enel Sharing

Enel Sharing

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Online corporate reputation

An increasing share of An increasing share of the stakeholdersthe stakeholders’’perception regarding perception regarding Enel depends on Social Enel depends on Social Media Media

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Energy in tune with you

We are committed We are committed in developing a in developing a true dialogue true dialogue on line with our on line with our stakeholdersstakeholders

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Sustainability and New Media

Enel's commitment to communicate sustainability through the innovative languages of New Media: from the institutional sites (enel.com, enel.it, enelsustanabilityday.com) up to social media (Twitter, YouTube, Facebook, etc.. ).

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enel.com

Our website was recently redesigned in its section on Corporate Social Responsibility.

Here are the main changes:

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1. Declaration of intents made byour CEO Mr. Fulvio Conti

2. Interactive access to the mainsections of our Sustainability Report

3. Press Releases and News concerning our sustainability, also available on Iphone/Ipad

4. Direct access to the videosuploaded on Youtube (Enel Channel)

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Interactive Sustainability Report

For the first time, it is available on line aninteractive version of our Sustainability Report. It allows you to:

find all the information immediately, also through targeted searches

browse all the financial statements of Enel by hypertext references

explore our figures and performances with the Interactive KPIs and useful interactive charts

download from the Download Centerall documents related to Enel’s

Sustainability

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Enel Sustainability Day

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Sustainability Day

• Dedicated website www.enelsustainabilityday.com

• Twitter (Enelsharing)

• Webcasting on Enel TV and on the website

• You tube Enel Channel

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Sustainability Day: Business as Unusual

To share and promote a culture of accountability that supports the creation of new ideas and the

establishment of best practices in the field of sustainability at the global level.

• 3.932 colleagues followed the event broadcasted on Enel television

• 915 spectators from 25 countries, 3 continents

Website visitswww.enelsustainabilityday.com

8/01-9/02/2010

More than6.000

visitors/ viewers

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The future will follow

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Facebook: Futuro RinnovabileMore than

10.000 friends for

EnelSharing

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Youtube ChannelMore than

1.300.000 views

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Quick, effective, free of charge,

alternative to ordinary justice

Quick, effective, free of charge,

alternative to ordinary justice

Enel online Alternative Dispute Resolution enables the customers to

rapidly and costless settle the disputes and solve economic

conflicts and small claims

Enel is the first European Utility which has an

operative alternative dispute resolution procedure.

Enel is a European leading benchmark

Enel Alternative Dispute Resolution (ADR) procedure

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Procedure

Procedure:on-line

http://www.enel.it/conciliazione_online/conciliazione/

free of charge

Joint ADR Committee. The Committee is made up of two Conciliators, one appointed by Enel and one by the Consumer Association chosen by the customer

The Conciliators negotiate a solution that the Consumer Association proposes to the customer:

- if the customer is satisfied by the solution, he will sign an Agreement;

- if the customer is not satisfied the Conciliators will sign a statement declaring that an agreement has not been reached

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Enel is the first European Utility that set an ADR procedure

to all domestic customers in cooperation with

all the Italian Consumer Associations

The potential of Enel ADR procedure

2,7 millions Customers

• 2,4 millions Customers can apply the ADR

2,7 millions Customers

• 2,4 millions Customers can apply the ADR

2,8 millions Customers

• 1,5 millions Customers can apply the ADR

2,8 millions Customers

• 1,5 millions Customers can apply the ADR

27 millions Customers

• 25 millions customers can apply the ADR

27 millions Customers

• 25 millions customers can apply the ADR

Totally 32,5 millions Customers

• 29 millions Customers can apply ADR

Totally 32,5 millions Customers

• 29 millions Customers can apply ADR

Enel Servizio ElettricoEnel Servizio Elettrico Enel Energia Enel Energia -- GasGas Enel EnergiaEnel Energia-- PowerPower

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Back to the Future: C’era un Volt

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Thank Youfor your kind attention

Giulio Lo Iaconogiulio.loiacono@enel.com