Lumpia Bagungon

8/2/2019 Lumpia Bagungon

1/19

3/7/12

Lumpia Bagungon

introducing


2/19

3/7/12

I. Objective

Aims to change Lumpia usual fillings

Provides alternative to pork and

chicken lumpia fillings Informs students about Bagungon

and its capabilities


3/19

II. Target Audience


4/19

3/7/12

Demographic Environment

Students of CapSU, CBA Department

Daily allowance ranges from Php 30

500 Eat finger foods like lumpia,

barbeque and others

Based on our survey, CBA studentsadmitted of eating lumpia withfillings of either seafood, chicken,

pork and vegetables.


5/19

3/7/12

Survey ResultsStudents AllowanceAmount No. of

RespondentPhp 30 - 50 17Php 50 - 80 23Php 80 - 100

9

Php 100 -150

7

Php 500 1

Types of Lumpia No. of Respondent

Chicken Lumpia 14

Seafood Lumpia12

VegetablesLumpia

21

Pork Lumpia 33

Competitors No. of Respondent

Chowking 19Mang Inasal

21

Canteen 18Cart 12Nestas 11Jolibee 19


6/19

3/7/12

Psychological and CulturalAspects Ages from 13 and above can eat our

product

No harm to those who have allergies No contradicting beliefs to other

religion group


7/19

III. Product

description


8/19

3/7/12

Characteristics

Lumpia filled with chopped

bagungon meat

Carrots Potatoes

Onions

other spices Mix with beaten egg


9/19

3/7/12

Characteristics

Approximately 4 6 inches

Served hot for crispiness


10/19

3/7/12

Recipe

40 pcs. Bagungon

2 pcs. Carrots

2 pieces Onions 2 spoon Flour

1 piece egg

1 piece garlic

1 piece potato (medium size)

Lumpia wrapper 1 bottle oil

Seasonings- (pepper, salt, etc.)


11/19

3/7/12

Bagungon

Boil telescope shell for 20 minutes

Extract the meat from its shell

Chopped the meat, carrots, potato,onions and others into small pieces

Saute the onion, garlic, potato and

carrots Beat egg and mix with other

ingredients

Roll up in lumpia wrappers and fry in


12/19

3/7/12

Health Benefits

Bagungon o Telescope Shell rich inprotein and vitamin C.

Carrots known for beta carotenecontent and fascinatingphytonutrients

Potatoes rich in protein, vitamin B6,thiamine, Iron, Phosphorous andothers.


13/19

IV. Promotional

strategies


14/19

3/7/12

Packaging

Put on a stick with 8-9 inches

Provide small size paper plate

Small cup for sauce, ketchup andothers


15/19

3/7/12

Pricing

Bagungon (40pcs.) 15.00

2 Carrots 18.00

1 Potato 9.00Lumpia wrapper (50pcs.) 12.50

Seasonings and other Expenses 35.00

Total Php 89.50

Capital per price Php 89.50 / 45 pcs =


16/19

3/7/12

Promotions

Free testing

Giving Flyers

Facebook share and like


17/19

3/7/12

Receivers Benefits

With a minimum purchase of 5pcs.You will get a souvenir of designedtelescope shell.

Buy 10pcs. to get an extra 1 piece oflumpia and souvenir.


18/19

One more last

thing!


19/19

3/7/12

Telescope Shell is available through-out the year.

Enjoy our product for free testing.

Thank you for listening

Lumpia Bagungon

Documents

Transcript of Lumpia Bagungon