Look like a million
-
Upload
bryan-alaspa -
Category
Business
-
view
318 -
download
0
Transcript of Look like a million
![Page 1: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/1.jpg)
K Squared Communications®, Inc.www.ksqrd.com
Look like a Million without Spending
a Million
Presented by: Kate KoziolK Squared
![Page 2: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/2.jpg)
K Squared Communications®, Inc.www.ksqrd.com
![Page 3: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/3.jpg)
K Squared Communications®, Inc.www.ksqrd.com
![Page 4: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/4.jpg)
K Squared Communications®, Inc.www.ksqrd.com
Ask the Right Questions
• Who do you want to reach?• Where do they live? Work?• What do they read?• What is your competition doing?• What do you want to say?• How are you going to reach them?
![Page 5: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/5.jpg)
K Squared Communications®, Inc.www.ksqrd.com
• Know your strengths• Beware of mass mailings• Finding your markets
Target Marketing
![Page 6: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/6.jpg)
K Squared Communications®, Inc.www.ksqrd.com
Target the Right Groups
• One Example: High-Stress Professions
1. Nurse
2. Teacher
3. Homemaker
4. Waiter/Waitress
5. Doctor
6. Police Officer
![Page 7: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/7.jpg)
K Squared Communications®, Inc.www.ksqrd.com
Marketing Tactics
• Online and Offline Collateral• Unique Identity and Brand• Presentations or Classes• Trade Shows• Advertising• Direct Mail
![Page 8: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/8.jpg)
K Squared Communications®, Inc.www.ksqrd.com
![Page 9: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/9.jpg)
K Squared Communications®, Inc.www.ksqrd.com
Marketing Tactics• Newspapers and Magazines
– How do you get in the papers?– What do you say when they call?
• Author Articles• Event Management• Networking
![Page 10: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/10.jpg)
K Squared Communications®, Inc.www.ksqrd.com
Relationship Marketing• Co-Op Opportunities• Find quality businesses and
institutions• Be creative in your thinking• Cross-market to partner databases• Investigate and approach the best
candidates
![Page 11: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/11.jpg)
K Squared Communications®, Inc.www.ksqrd.com
• Identify your best customers• Ask them to advocate for you• Listen to them about what they love• Build on your strengths
Client Development
![Page 12: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/12.jpg)
K Squared Communications®, Inc.www.ksqrd.com
Client Referrals• References• Referrals
– Ask people who trust you– Ask when it is natural to ask– Ask for an action, not a contact– FOLLOW UP!
![Page 13: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/13.jpg)
K Squared Communications®, Inc.www.ksqrd.com
Tools for Success
• Business Management Tools• Expert Advice• Consistency
![Page 14: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/14.jpg)
K Squared Communications®, Inc.www.ksqrd.com
Marketing Game Plan
• Find Your Market• Build Your Brand• Promotion Tools and Tactics• Grow Your Clients• Reap the Rewards!
![Page 15: Look like a million](https://reader035.fdocuments.net/reader035/viewer/2022062303/5555e186d8b42ad3548b45f4/html5/thumbnails/15.jpg)
K Squared Communications®, Inc.www.ksqrd.com
Your Marketing Magic will Drive Profits