We don’t look like that!
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Transcript of We don’t look like that!
![Page 1: We don’t look like that!](https://reader036.fdocuments.net/reader036/viewer/2022081514/559323fa1a28aba2038b45a0/html5/thumbnails/1.jpg)
We Don’t Look Like That!Advertising’s View of Women
By: Shelby McDaniel
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Introduction Advertising’s view of
women? How advertisers alter
images? How do advertisements
affect women? Do ads have negative
affects in other aspects of society?
Why?
Dove Evolution
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Advertisers Sell “Normalcy”
Most important- beauty, looks, body
Ad women (“Real women”) shown as unhealthy
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Advertisers Alter Images Flaunt ideals of
“true beauty” Models are
unhealthy› Drugs, food
deprivation Girls of all ages
see these ads Drive women to
drastic measures
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Advertisers Sell Inequality
Beauty above intelligence Ads enforce notions of inferiority
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Effects on Society
Inappropriate web games› “Miss Bimbo” website- UK› Targets young girls› Promotes sex, diet pills, lingerie, plastic
surgery
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Effects on Society
Clothing retailers advertise sex to sell products› American Apparel features scandalous ads› Objectifies women
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Effects on Society Sex-filled ads
exploit women› Women depicted as
things, not humans
› Promotes violence
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Effects on Society Websites supporting
eating disorders, plastic surgery, diet pills
› Websites and blogs giving “tips”
› Girls are beginning to believe this is acceptable
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Conclusion What we see vs. what is
real› Retouching
Celebrities are living advertisements
Can circumstances change?› Magazines/designers fighting back› Healthy campaigns› Organizations supporting
health and happiness