Loick Tanguy 191 rue Saint Denis – Paris - 75002 - France Mobile France : +33 6 19 81 07 54 - Skype : loicktanguy loick.tanguy@icloud.com

SUMMARY

- Business Development and Project Management professional with experience in Technology, Consulting and Media/Entertainment industries.

- Deep understanding of International media cultures and its business environment, appointed to key global management roles with P&L responsibility,. 

- Entrepreneurial mindset, strategic thinker and passionate about leading new project ventures and driving innovation for Digital, Gaming and Entertainment/Media industries.

- Specialized in New media consumer behaviours, IT marketing and digital data. - Deep international Digital/Media/Entertainment companies network.

Seeking Positions: Senior marketing /distribution / Digital project / BuzDev director

PROFILE KEYWORDS

Content : Online2Offline, mobile2stores, digital/connected retail content, Entertainment contents, E-commerce Technical: SmartTV, Cloud gaming, Streaming, Social networks, I-beacons, image recognition, augmented reality, loyalty programs, mobile payment, NFC, Virtual worlds, gaming ergonomics, PC/Mac/IOS/Android, etc.Consumer: New media/games consumer’s behaviour, enriched digital marketing, consumers data’s, big data. Internal organization: for Start-up/SMBE/Agencies seeking for 360 degrees consumer strategies: crucial moves for organizations (marketing/retail/CRM/IT/Dev teams) to build global digital/connected clients offers and set up the right transitional management. Territories: Asia, Europe

PROFILE ASSETS

Expertise in digital content (sales and marketing) : O2O-mobile2stores-digital entertainment- Project management for retail/games/lifestyle smartphones app and associated website. Worked for key MNC’s such as Vivendi Universal Games/Activision, Mattel, Virgin Interactive, and

P&G. Also has solid experience for start-up and medium sized companies : Set up 2 successful start-ups During 9 years, managed sales, marketing and development of diverse online/mobile platforms

(site+app) in Asia o China, Korea, SEA, Taiwan, Thailand and Hong Kong

Types of clients I work with : o Digital players : Chinamobile,Renren,Samsung,Alibaba, MSN,Singtel,Yahoo,Maxis,SFR,Orange,

...o Brands and retailers : Sephora, Etam, Skechers, Puma, Hola, Yves Rocher, Clarins, Peugeot …o Agencies : Zenith Optimedia, Mindshare, Decaux, Kinetic ...

Able to streamline the management of marketing/project and finance teams, which helped lower operational costs and improved revenue

Expertise in licensed brand (IP) management product as : Garfield, Barbie, Fisher-Price, Franklin, Disney, Hasbro etc

My significant and seasoned experiences in this digital business segments position me as an excellent fit for any employer seeking a team-player who can contribute value in sales/marketing for complex and competitive markets.

My willingness and freedom to travel may be another asset.1

CAREER HISTORY

Mediaparticipation group interactive division : Anuman/Microids int video game publisher Aug 2012 – present Shanghai and Paris - digital distribution Buz dev + trade marketing e-distribution

Transmedia Creative Labs/WALKIN, shopping/O2O app publisher - Aug 2011 – Jun 2015 Shanghai- China - Co-Owner - VP sales and marketing

Nexway/Boonty Asia , downloadable Digital content ww provider Jul 2009 – Mar 2011Singapore - South East Asia Country Manager OUAT Entertainment , video game development studio Jun 2004 - Jul 2009Paris - Co-Owner/Marketing, Publishing & Business Development

Vivendi Universal Games/Activision (worldwide HQ in France) Jun 2001 – Jun 2004Paris - Worldwide - Vice President Editorial & Marketing Strategy

Mattel Interactive (European HQ in France) Dec 1997 - Jun 2001Paris - Marketing Director (Europe/France)

Virgin Interactive, French subsidiary (part of Viacom group) Oct 1994 - Dec 1997Paris - Brand & Trade marketing Manager

TDK France, France (Japanese HQ) Dec 1992 - Oct 1994Paris - Senior Marketing Manager

Procter and Gamble (East area of France) Jan 1990 - Dec 1992Reims - Regional Sales Representative

ASIA AND INTERNATIONAL BUSINESS EXPOSURE

Transmedia Creative Labs/WALKIN VP sales and marketing Transmedia is a company developing Online 2 Offline (O2O) location based services approaches for major retailers thru smart-phones (IOS and Android). We approach retail and brands with top notch technologies and concepts to create real CONNECTED stores (Image recognition/Augmented Reality/digital coupons/I-Beacons/M-Payment... ). Main Apps : Walkin - Home Design 3D - Shazart -360 virtual stores Overall Management of marketing and sales team : 8 Chinese people Direct relationship with GM and CEO, digital and marketing teams of our brands partners

Main achievement : Walkin is an O2O app on the Chinese market with more than 35 major brands as Etam, Sephora. l'Oreal group, Asobio, Puma, Mabelle, Skechers, Lee etc. Walkin just launch in China the I-Beacon technology in 600 stores , 2 months after Apple in the USA, .

Anuman Interactive Asia Asia business dev consultant As partner in WALKIN in the heart of Digital, I kept a foot in the video games industry and accompany the publisher ANUMAN to find the best publishing partner across ASIA.  ANUMAN is specialized in casual Games multiformats (IOS, Androids, MAC and PC download)Direct relationship with major game publishers and actors across Asia : Renren, Changyou, Tencent, Samsung, LG, Singtel , Unity games, Line, Kakao , YAHOO, msn, HUAWEI , TCL etc.

Main achievement : Signature of games publishing agreements with Samsung/LG Korea, China mobile, Unity games China etc.

Nexway/Boonty Asia, Singapore South East Asia Countries managerOverall Management of finance, technical development, marketing and business development of the Singaporean/SEA office.

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Sale, market and manage downloadable games and software online channels for partner as Yahoo, MSN, Singtel, Maxis, Telecom Indonesia,INDOSAT and more (B2B2C)

Main achievement: After accounting, marketing and sales strategy re-direction, this Asian subsidiary of the French group Nexway was profitable this year (2010) for the first time in 5 years.

OUAT Entertainment game studio Co-Owner/Marketing, Publishing & BD Managed content publishing and development of games with a development team of 30 people Managed brand acquisition negotiationsManaged partner/client relationships as Ubisoft, Electronic Arts, Marathon, Hasbro

Main achievement: Grew from 5 to 25 employees to achieve US$2.5 million per year, starting from scratch

Vivendi Universal Games/Activision Vice President Editorial & Marketing Strategy (worldwide HQ in France) Managed content and marketing development of the internal kids studio: CoktelFacilitated worldwide brand management for Vivendi universal brands, targeting kids and teens: licensing, book publishing, video and TV broadcasting, music publication

Main achievement: Worldwide deployment of two main brands across all divisions of the group (TV series, Interactive TV, books, magazines, music, games, internet): ADI and Adiboo. Revenue generated: €40 millions per year

Mattel Interactive Marketing Director Europe (European HQ in France) Managed business development, publishing and marketing strategy for the European Mattel games divisionManaged interactive applications of Barbie, Fisher Price, Hotwheels, Sesame Street, Rugrats, National Geography, Berlitz, Myst, Prince of Persia, Creature, etc.

Main achievement: Introduction for the first time in Europe of interactive games and content coming from Mattel USA. Revenue generated US$60 million a year.

Virgin Interactive Brand & Trade marketing ManagerFrench subsidiary (part of Viacom group)Managed all the trade marketing activities for games distributed by the company on diverse supports included PlayStation, Saturn, Nintendo 64, Pc’s, Game Boy, Super Nintendo, NES, ComodoreManaged catalogue including Resident Evil, Lands of Lord, Command and Conquer, SimCity, Hasbro Interactive, Disney Interactive, France Television Interactive

Main achievement: Group manager for launching the first game ever on CD ROM: 7th Guest - 11th hour

TDK France, France Senior Marketing Manager(Japanese HQ)Managed the trade and marketing activity for blank software: audio-video tapes, CD-ROM, Floppy, DVD, DAT

Procter and Gamble France Sales RepresentativeSales representative for health and beauty care products division; products included Oil of Olay, Petrol Hahn, Vidal Sassoon, Pantene, Zest, Camay, Monsavon

EDUCATION

Descaff, Business School, EMN (Ecole de Management de Normandie), 1990 – equivalent to MBA DUT, IUT (Institut universitaire de technologie de Nantes), Accounts and Finance specialization – equivalent to

Finance University Degree Bachelor in Economics, Bac B - Externat des Enfants Nantais, 1985

OTHERS

Proficient in Microsoft Office Applications, Lotus, Adobe Illustrator, Photoshop, Internet Survey Tools3

Proficient in English and French Notions in Chinese

HOBBIES Set up networking events and social sharing about about mobile@stores an O2O activities Travel and Diving activities – Decoration – Gardening Love video Games, TV series and movies Dance

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