Local sponsorship opportunities 2010 final
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Transcript of Local sponsorship opportunities 2010 final
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National Hemophilia Foundation
Hemophilia Walk ProgramLOCAL SPONSORSHIP
ESSENTIALS
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HEMOPHILIA WALK STATISTICS
TOTALS… 2008 2009Number of Chapters: 5 10
Amount Fundraised: $1,037,000 $1,235,000*
Number of Participants: 2,700 6,000
Number of Teams: 150 400
*Figure as of 12/09
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2010 HEMOPHILIA WALK
Adding 4 new sites to the program (14 Walk
sites total):• Great Lakes Hemophilia Foundation• Hemophilia Foundation of Illinois• Hemophilia Foundation of Northern California• New England Hemophilia Association
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2010 WALK MAP
Walk Site
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2010 HEMOPHILIA WALK STATISTICS
National Sponsorship (raised to date)
Baxter: $300,000 (National Presenting Sponsor)
Bayer: $100,000 (National Milestone Sponsor)
Pfizer: $50,000 (National Supporting Sponsor)
Talecris: $25,000 (National Event Sponsor)_____________________________________________________________________________________
Total: $470,000 (cash sponsorship only)
$5,000 (in-kind donation)*As of 4/10
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2010 HEMOPHILIA WALK STATISTICS
National Sponsorship
NHF has solicited 50 online and letters of
inquiry to prospected companies.
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LOCAL SPONSORSHIPS:WHAT & WHY
WHAT:
Securing local
Sponsorships
WHY ITS IMPORTANT:
1) Underwrites walk expenses
2) Builds awareness
3) Forms teams
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LOCAL SPONSORSHIPS:BEST SPONSOR PROSPECTS
1) Recruit sponsorship committee
2) Create wish list
3) Committee write to personal contacts
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LOCAL SPONSORSHIPS:WHEN & WHY
WHEN & WHY SPONSORS ARE RECRUITED:
1) ASAP - Initially 7 months prior to the Walk date
2) Then, after the brochure and poster are printed (after the Kickoff Event) to be placed on Walk T-shirts & Website
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LOCAL SPONSORSHIPS:WHO
WHO’S RECRUITING?
• YOU!!!
• All Walkers, Team Captains, Board Members, Chapter Staff, Corporate Committee, other committed Volunteers
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LOCAL SPONSORSHIPSHOW
THE AVAILABLE RESOURCES TO RECRUIT SPONSORS
• Sponsorship “Ask” Letter• Local Sponsorship Information Folder• Local Chapter Staff Assistance
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LOCAL SPONSORSHIPSHOW YOU DO IT
HOW YOU RECRUIT SPONSORS:• Face-To-Face: Set-up an in-person
meeting• Phone: Call the person/company directly• Email: Send appropriate information
about the Walk and the chapter • Snail Mail: Write and mail a sponsorship
“Ask” letter to prospect
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LOCAL SPONSORSHIPS:A SUCCESSFUL SPONSORSHIP ASK
• People Give To People – especially people they know and care about
• Using the Local Sponsorship Folder• Follow-Up, Follow-Up, Follow-Up• Thanking the prospect
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GOALS OF THE HEMOPHILIA WALK
• Fund research
• Provide education
• Support advocacy initiatives
• Build awareness