Adam TownendOUGD303Leeds Loves Creativity / Marketing Leeds Competition BriefBrief 7Board 1/4

The Brief This competition, set by Marketing Leeds, was to design an identity for Leeds Loves Creativity. The new identity had to work alongside existing identities for Leeds Loves Shopping and Leeds Loves Food. There wasn’t so much room for diversity as Marketing Leeds has its own brand guidelines and colour pallette.

The ConceptI designed this logo which incorporated an Ink splat, as it seemed like the most obvious thing to do. I got a feeling that this would appeal to the client in the same way the food and shopping iconography was so literal. I

Adam TownendOUGD303Leeds Loves Creativity / Marketing Leeds Competition BriefBrief 7Board 2/4

The Delivery This proved to be what the client was looking for and I won the competition. As part of my submission I applied the logo to a range of banners including one in context. I also suggested a colour pallette using the traditional purple colour of the Marketing Leeds brand, and a new yellow pantone. Pantone

107Pantone 526

Adam TownendOUGD303Decades Print SeriesBrief 6Board 3/4

Additional workChloe from marketing contacted me to ask me to create a postcard based on the design I had submitted. They wanted a variation on what I had done already, and they wanted to make the strapline ‘Showcasing Emerging Talent’ as the focus.

The postcards would be used to advertise three degree shows including University of Leeds, Leeds College of Art, and Leeds Metropolitan University. I did six variations with different colour options before Marketing Leeds decided on the orange option.

Adam TownendOUGD303Decades Print SeriesBrief 6Board 4/4

Additional workChloe from marketing contacted me to ask me to create a postcard based on the design I had submitted. They wanted a variation on what I had done already, and they wanted to make the strapline ‘Showcasing Emerging Talent’ as the focus.

The postcards would be used to advertise three degree shows including University of Leeds, Leeds College of Art, and Leeds Metropolitan University. I did six variations with different colour options before Marketing Leeds decided on the orange option.

SHOWCASING EMERGING TALENT

Leeds College of Art Ready Or Not, Here We Come

Exhibition opensSaturday 18th June 10am - 4pmMonday 20th - Wednesday 22nd June 9am - 8pm*Thursday 23rd June 9am - 5pm* Please note that Vernon Street will close at 5pm.

Blenheim Walk, LS2 9AQ Vernon Street, LS2 8PH

Further informationContact the College on 0113 202 8000/marketing@leeds-art.ac.ukVisit the college website at www.leeds-art.ac.uk

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SHOWCASING EMERGING TALENT

Leeds Metropolitan University Creative Arts Festival Private View Thursday 9th June 6pm-10pm

Exhibition opensFriday 10th June - Wednesday 15th June, 10am-4pm including the weekend

LocationBroadcasting Place, Woodhouse Lane, City Campus, LS2 9EN.

More information Visit http://cagd.leedsmet.ac.uk/festival or email aetmarketing@leedsmet.ac.uk

University of Leeds

School of Design Degree Show

Private View:Wednesday 15th June 5.30pm - 8.30pm

Exhibition opens13th-17th June 2011 (10am-5pm)School of Design, Clothworkers Building Central, University of Leeds, LS2 9JT

School of Fine Art, History of Art & Cultural StudiesBA Fine Art Degree Show - Keep LeftPrivate View: Thursday 9 June 6pm-9pm

Exhibition opens10th-16th June 2011 (10am-5pm) (excluding Sunday 12th June)Old Mining Building, University of Leeds, LS2 9JT

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