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Listing presentationrealtor.com
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For the
Anderson Residence
34 Wilson Terrace
Stamford, CT
ONLINE MARKETING PLAN
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• Reach the widest audience of potential buyers
• Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date
• Monitor traffic that results from our online marketing plan
• Study the results and adjust accordingly and get your a home SOLDSOLD
ONLINE MARKETING PLAN OBJECTIVES
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A survey to homebuyers who
recently moved were asked:
“Do you think the internet is
becoming more important than print
advertising to market a home?”
YOUR HOME’S PRESENCE ON THE INTERNETIS NOW MORE IMPORTANT TO A LARGER PART OF THE INTERNET
YES – 94.3%
NO – 4.7%
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
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ALMOST 30% FOUND A HOME VIA THE INTERNETUP FROM 2% IN 1997
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2007
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buyers CLIMBING
2002: Internetsurpassed print ads
2004: More buyers found their home on internet than from signs
2007
THE INTERNET IS NOW 9 TIMES MORE EFFECTIVE THAN PRINT ADS!
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2007
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TOTAL MONTHLY MINUTES SPENT ONLINE
* Via ComScore Media Metrix, August 2008
(NATIONWIDE COMPARISON)
Your home will be on REALTOR.com® - where more consumers spend
more time
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BUYERS SEARCH OUR LOCAL WEB SITE
BUYERS WHO ARE JUST ON
REALTOR.COM®
BUYERS WHO SEARCH OUR LOCAL SITE AND
REALTOR.COM®
PRINT ADS
REACHING THE WIDEST AUDIENCE
For illustrative purposes. Varies by broker and region.
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The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.
Your home appears on REALTOR.com®
The #1 National Real Estate website*
INCLUDES:
• Multiple ways to search (map, gallery, price)
• Multiple photos
• Neighborhood & school information
CAPTURING BUYERS ON REALTOR.COM®
* Source: ComScore Media Metrix, January 2008 through August 2008, averages.
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Because REALTOR.com® has millions of listings…
I will make yours stand out
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The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.
SHOWCASE LISTINGS
I have upgraded your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements.
CAPTURING BUYERS ON REALTOR.COM®
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• Your home will be more visible to buyers
• I receive customer leads directly so I can personally respond to buyers
• There are additional enhancements I can add to your listing to show off the best features
SHOWCASE LISTING ENHANCEMENTSMARKETING SYSTEMSM
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What SHOWCASE LISTINGENHANCEMENTS does to help sell your property.
• More exposure for your property
• Up to 25 Jumbo Photos
• Listing video tours
• Promote open houses
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The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.
FEATURED HOMES™
I have reserved the most visibleposition for your home in the REALTOR.com® Featured Homes™ Marketing SystemSM – available on an exclusive basis to very few REALTORS® in each market.
CAPTURING BUYERS ON REALTOR.COM®
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FEATURED HOMES™ MARKETING SYSTEMSM
FEATURED HOMES™
Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.*
* Source: ComScore Media Metrix, January 2008 through August 2008, averages.
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• I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date.
• My advertising position on REALTOR.com® is working 24 hours, 7 days a week bringing buyers to me
FEATURED AGENT™ MARKETING SYSTEMSM
CAPTURING BUYERS ON REALTOR.COM®
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MY COMMITMENT TO YOU
• I am accountable
• I will follow-up with traffic reports
• You will see the results
• We will work together to meet
your goal to sell your home at the best price and terms.